--- title: "Simple steps to create blog posts that stand out" description: "Out of blog post ideas? Or stuck on structure? I’ve got you covered with my best tips for crafting the perfect blog post." url: "https://www.mickyweis.com/en/tip-perfect-blogpost/" source: "https://www.mickyweis.com/en/tip-perfect-blogpost/" published: "2020-01-22T18:11:04+00:00" --- ![bedste blogindlag](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E) Back again with more tips for becoming a successful blogger Today we’re taking a closer look at how you can create the perfect blog post. It can be quite a challenge – something those working in content marketing will likely relate to. Finding topics can be tough, especially the good ones. If you’ve been blogging for a while, you might feel like you’ve already covered everything you find relevant. I often get questions about what to write in a blog post, and many also ask about visual content – should it include images? To keep it short, there are many things to consider when writing the perfect blog post. So here are some tools to help you crush it. Let’s dive in! Jump to section [Toggle](#) ## **Finding topics** Finding topics is one of the hardest parts for many bloggers. It’s easy at first, you have a lot to say, but that can fade, which can be frustrating (I’ve been there myself!). So, what can you do when that happens? One of the biggest advantages of working online is having access to countless tools and resources. Let’s look at a few of them. ### **Buzzsumo** Buzzsumo is a tool that gathers content from across the internet and ranks it based on how often it’s shared on social media. Super handy. It helps you discover which topics or blog posts from your competitors perform best. For example, I follow a guy from the US named [Neil Patel](https://neilpatel.com/). He works in the same industry and is widely regarded as one of the leading experts in the field. If you enter the name of his blog “Quicksprout.com” into Buzzsumo, you’ll get a list of his most popular posts. ![Skærmbillede 2015-09-29 kl. 06.29.55](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20980%20359'%3E%3C/svg%3E) You can also see which platforms perform best for him which might be useful insight if you’re in the same industry. Chances are, the same would apply to your business. Try searching for a topic like “content marketing” in Buzzsumo, and you’ll get a list of highly viral content. Pretty smart. ![Skærmbillede 2015-09-29 kl. 06.34.20](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20980%20572'%3E%3C/svg%3E) Even if you choose one main topic, you can easily draw in several subtopics and Buzzsumo is a great tool to help identify which areas to combine so you can create one comprehensive post. ### **Keyword tool planner** If you’ve been working in online marketing for a while, you’re probably familiar with Google’s [Keyword Planner.](https://adwords.google.dk/KeywordPlanner) It’s often used in connection with Google Ads. It works by letting you search for keyword terms to see what people are searching for, how competitive the terms are, and it also helps you identify long-tail keywords (longer phrases that are easier to rank for).   ![Skærmbillede 2015-09-30 kl. 19.34.23](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20980%20590'%3E%3C/svg%3E) This can help inspire headlines like: - 5 ideas for quick and delicious dinners - 10 easy recipes every student can afford and find time to make ### Issuu.com One of the world’s largest publishing platforms, Issuu, is a great source of inspiration. You’ll likely find tons of magazines or publications in your niche. Why not borrow a few ideas from them? A quick search for “marketing” gave me several magazines. I picked one on content marketing and opened it on Issuu. The first thing I saw was the table of contents- which is gold. While you now have to create a profile to browse many magazines, some are still accessible. ![Skærmbillede 2015-09-29 kl. 06.40.45](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20980%20550'%3E%3C/svg%3E) Based on what you find, you’ll surely come up with some blog topics. Here are a few examples: - 5 tools and tactics for content marketing - 5 tips to structure your content marketing campaigns - 5 steps to educate your audience through content marketing Simple, right? And the resources are already in the magazine. You can also search the web for your new title to get more related articles for inspiration or different angles. ### Amazon.com This method is quite similar. Go to [Amazon](https://www.amazon.com/gp/gw/ajax/s.html) and look up a marketing book. I chose [*Growth Hacker* by Ryan Holiday](https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ref=sr_1_2?ie=UTF8&qid=1443502006&sr=8-2&keywords=marketing) – and he’s incredibly insightful.! Click on the cover to open the preview. Like Issuu, you get access to the table of contents without needing to buy the book (though I do recommend it!). ![Skærmbillede 2015-09-29 kl. 06.47.49](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20980%20971'%3E%3C/svg%3E) And voilà – more topic ideas! If you need help spotting them, here are a few: - 5 ways to find your growth hack - Step-by-step guide to finding product-market fit - 5 must-try ways to make your content go viral A great (and free) tool for finding inspiration for new posts. If you read a lot of industry-related books, there are loads of ideas waiting to be used. I often draw inspiration from the books I read. **Other helpful tips** - Optimize old content and consider adding new sources. Older posts often drive the most traffic because they rank best in Google. - Make sure to cite sources when you’re not 100% confident in the topic. - Don’t be afraid to link to other websites. It shows you’ve done your research. It’s about giving your readers the best content – not hoarding it. ## **The headline** Crafting the best [headline](http://www.quicksprout.com/2014/07/03/the-formula-for-a-perfect-headline/?display=wide) deserves its own section. Only 2 out of 10 people will read your full post. The other 8 will only see the headline – so it has to grab their attention immediately. **Are your headlines good enough? 8 out of 10 only read the title.** **Good tips for writing headlines** - Keep it to around 65 characters - Limit it to about 6 words - Be specific - Make sure the headline matches the content - Include numbers (e.g. *100 cat videos you need to see before you die*) - Use emotional or strong adjectives ## **Formatting** Another critical factor when writing blog posts is formatting. Many bloggers assume that long blocks of text are enough – but readers often find them difficult to engage with. Post length can vary, and it’s worth analyzing your blog readers’ behavior. Tools can show how long people read before bouncing, helping you determine an ideal post length. If you don’t want to analyze, just ask five readers. Or ask family and friends when they start losing interest. If you have too much to say, split the content into a series. ### **Some quick data** [Medium.com](https://medium.com/) found, through its tracking tools, that people spend about 7 minutes on a blog post. That equals roughly 1,600 words, depending on how many images are included. ![Skærmbillede 2015-09-30 kl. 19.17.37](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20980%20699'%3E%3C/svg%3E) **Mention influencers and industry experts** If you’re an experienced blogger, you probably know others in your niche. Mentioning industry experts or well-known bloggers can pay off – they’re likely to notice when their name is included. In a future post about social media, I might link to a well-known expert and then email them asking if they’d consider sharing it – if they find it valuable. You’re giving them exposure, which benefits everyone. Remember, it’s all about providing value to your readers, even if that means linking to others. Link to their content → Send a short email → Hope they share it. **Visual layout** There are many great [themes](http://themeforest.net/category/wordpress/blog-magazine) for [WordPress](https://www.mickyweis.com/en/guide-wordpress/). If you find a good one, it can elevate your blog significantly. Personally, I use a theme called *Total –* it’s flexible enough that you can even build an online store with it. Being familiar with WordPress, I’ve customized it to suit my style and needs. If you want to see how a solid layout looks, check out a layout draft I created for Trendsonline. It’s simple and inspired by big sites like Medium and Entrepreneur. *Setup of Trendsonline.dk* ![Blog post](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20708%201030'%3E%3C/svg%3E) **Final layout tips** - Make sure your blog is easy to read on mobile. A clunky mobile experience turns people away. - Test your site speed with tools like [Google Speed Test.](https://developers.google.com/speed/pagespeed/) - Add interactive elements like quizzes or games to engage readers. The more involved your users are, the more loyal they become. - Reply to comments. It builds relationships with your audience and increases engagement. - Include data in your blog posts. As shown in this post, data adds credibility and supports your points. - Optimize images to be clear but lightweight. WordPress offers several tools to help with this. ## **Conclusion** Phew! That was quite the list. But as you can see, there are tons of tools out there to help you write the perfect blog post. If you use any tools I didn’t mention, feel free to share them in the comments below! Just remember – nothing beats writing from the heart and making a real difference for your readers. That’s what really matters. That’s the difference between a good blogger and a great one. Don’t just think about what’s in it for you. Think about how lucky you are to be able to share knowledge that others can use to grow. ## **FAQ: How to write the perfect blog post** #### **How do I structure a blog post to optimize it for AI Overviews and Google Search?** In today’s landscape, your post must be easy to scan for both humans and Google’s AI bots. Build your post using clear H2 and H3 subheadings, wrapping your most important points into short paragraphs and scannable bullet points. Make it a habit to start every main section with a direct, precise answer to what the subheading promises. This makes it a breeze for AI models to pull your content as the featured snippet. Keep the text flowing naturally but cut out any unnecessary fluff! #### **How long should a blog post be to rank well on Google?** There is no single magic number anymore; it all comes down to user search intent. If people are looking for a quick answer, 500 sharp words is perfect, but if you’re covering a complex topic in depth, you’ll need to hit over 2,000 words for Google to really take notice. However, data shows that the average reading time clocks in at around 7 minutes, which translates to roughly 1,600 words. Write exactly as much as the topic demands to deliver real value to your reader – no more, no less. #### **How can I use data and statistics in my blog posts to build credibility?** Data is your absolute best friend if you want to be taken seriously as a blogger. In fact, recent SEO studies show that posts featuring concrete numbers and hard data have a significantly higher chance of being cited by AI search engines, as algorithms prioritize verifiable facts over vague claims. Stop just throwing claims out there; find recent studies from your industry and weave percentages or stats directly into your arguments to back up your points. Always remember to link directly to the original source, it proves to both your readers and Google that you’ve done your homework and actually know your facts. #### **What design and layout mistakes ruin the user experience on a blog?** You can write like an absolute dream, but if your layout is a mess, people will bounce before they even finish the first line. The biggest culprits are endless blocks of text, a lack of images, and a website that takes ages to load (always run it through Google PageSpeed Insights to be sure!). Make sure your website theme is 100% mobile-optimized, and use elements like infographics, quizzes, or checklists to engage your audience. The longer people stick around, read, and interact, the more search engines will reward your site. #### **How do I refresh old blog posts to bring back search traffic?** Letting your older blog posts gather dust is a massive waste of good work, especially since these hidden gems are often the ones that have built up the most authority with Google. Audit your blog, spot the posts that used to pull in heavy traffic, and give them a solid makeover with updated data, fresh sources, and new angles. Check if the headline still aligns with current search intent, optimize your images so they don’t slow down the page, and run the post through a thorough SEO tune-up to get it back to the top of the rankings. #### **How do I add structured data (schema markup) to my blog posts?** If you want Google and AI search engines to truly grasp what your blog is about, you need to use schema markup. It is essentially a tiny piece of code behind the scenes that tells the search engine, “this is an article,” “this is a guide,” or “this is an FAQ.” If you’re running on WordPress, you don’t even need to touch code, you can easily use an SEO plugin to handle it for you. This significantly boosts your chances of popping up with awesome, eye-catching rich snippets directly in the search results. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. 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