Advertising

What is digital advertising?

Advertising has been around for many years, but in recent times, it has increasingly shifted to the digital landscape. This means that we no longer rely solely on traditional media, such as newspapers, magazines, etc., for our advertising—quite the opposite. Today, a larger portion of a company’s media spend is directed toward digital platforms.

There are countless forms of online advertising. I have worked with most of them over the last 10–12 years, and I still encounter new things every day that I didn’t know before. In other words, the digital landscape evolves rapidly, offering a wealth of opportunities to get the most out of online advertising.