--- title: "What is digital advertising? » Understanding the shift to online ads" description: "Discover how digital advertising has transformed marketing. Learn about the various forms of online ads and how businesses can maximize their digital ad spend." url: "https://www.mickyweis.com/en/advertising-en/" source: "https://www.mickyweis.com/en/advertising-en/" --- Category # Advertising What is digital advertising? Advertising has been around for many years, but in recent times, it has increasingly shifted to the digital landscape. This means that we no longer rely solely on traditional media, such as newspapers, magazines, etc., for our advertising—quite… [![](https://www.mickyweis.com/wp-content/uploads/2021/04/app-marketing-topbanner-758x429.png)](https://www.mickyweis.com/en/app-marketing/) Advertising ## [The ultimate guide to app marketing](https://www.mickyweis.com/en/app-marketing/) I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog… 3 Mar 2026 · 22 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/tiktok-spark-ads-758x429.png)](https://www.mickyweis.com/en/ott-marketing/) Advertising ## [OTT Marketing: Transforming advertising in the streaming era](https://www.mickyweis.com/en/ott-marketing/) I have previously written about ATL (Above The Line) and BTL (Below The Line) marketing, but have you heard of… 15 Mar 2025 · 2 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/slikhaartv-1-million-subcscribers-758x429.png)](https://www.mickyweis.com/en/tv-ads/) Advertising ## [Are TV ads worth your time and money?](https://www.mickyweis.com/en/tv-ads/) In a digitalized era, it is natural for many to question whether TV commercials are actually worth the resources spent… 7 Nov 2024 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/lookerstudio-758x429.png)](https://www.mickyweis.com/en/saas-tool/) Advertising ## [How I would market a SaaS tool](https://www.mickyweis.com/en/saas-tool/) What is a SaaS tool? In this series of posts where I dive into how I would market a business,… 14 Nov 2023 · 9 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/topbanner-flat-2-758x429.png)](https://www.mickyweis.com/en/google-ads-profitmetrics/) Advertising ## [How server-side Google Ads tracking captures more conversions](https://www.mickyweis.com/en/google-ads-profitmetrics/) This is a post I have really been looking forward to Today, I have chosen to team up with a… 28 Nov 2022 · 7 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/snapchat-ads/) Advertising ## [Snapchat ads: Who should use them?](https://www.mickyweis.com/en/snapchat-ads/) Snapchat is one of the social media platforms that has been around for quite a few years now. Yet, it’s… 5 Jul 2021 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/5-facebook-hacks/) Advertising ## [5 Facebook hacks you probably didn’t know](https://www.mickyweis.com/en/5-facebook-hacks/) Facebook continuously adds new features to its already advanced ad platform. Today, I want to share 5 of the latest… 18 Dec 2016 · 6 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)