--- title: "Artificial intelligence (AI) explained » Understand AI's impact today" description: "Discover what artificial intelligence (AI) is, how it works, and its practical applications. Learn how AI impacts industries, daily life, and the future." url: "https://www.mickyweis.com/en/artificial-intelligence/" source: "https://www.mickyweis.com/en/artificial-intelligence/" --- Category # Artificial intelligence What is artificial intelligence? Artificial intelligence (AI) – one of the terms we constantly mention when discussing the future of technology and innovation. But what exactly is artificial intelligence, and what does it involve? These are some of the questions I often… [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/chatgpt-ads/) Artificial intelligence ## [Could ChatGPT ads reshape the future of AI marketing?](https://www.mickyweis.com/en/chatgpt-ads/) Artificial intelligence has dramatically transformed the digital landscape in just a few years. Where search engines were previously the primary… 20 Feb 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-funnel-ai/) AI & Kunstig intelligens ## [Marketing funnel vs. AI: How AI is transforming the customer journey](https://www.mickyweis.com/en/marketing-funnel-ai/) The classic marketing funnel has for decades served as a foundational model for how companies attract, engage, and convert customers.… 18 Feb 2026 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/llm-seeding/) Artificial intelligence ## [LLM seeding: How to make your brand visible in AI-generated answers](https://www.mickyweis.com/en/llm-seeding/) As artificial intelligence becomes increasingly integrated into search, research, and decision-making processes, we are facing a new discipline within digital… 13 Feb 2026 · 13 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/chatbots-automation-tips/) Artificial intelligence ## [Maximize your chatbot potential with smart automation tips](https://www.mickyweis.com/en/chatbots-automation-tips/) Over the past few years, chatbots have evolved from simple rule-based response systems into advanced digital assistants capable of supporting… 26 Jan 2026 · 7 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ai-content-marketing/) AI & Kunstig intelligens ## [AI and content marketing: Threat, tool or strategic partner?](https://www.mickyweis.com/en/ai-content-marketing/) Content marketing has been a central discipline in digital marketing for many years. Through value-creating content, companies have built visibility,… 12 Jan 2026 · 7 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/augmented-reality-marketing-tool/) Artificial intelligence ## [Augmented reality as a strategic marketing tool](https://www.mickyweis.com/en/augmented-reality-marketing-tool/) Augmented Reality, often abbreviated AR, has in recent years developed from being an experimental technology into a more applicable tool… 5 Jan 2026 · 7 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/agentic-ai/) Artificial intelligence ## [Agentic AI in digital marketing: Autonomous intelligence at work](https://www.mickyweis.com/en/agentic-ai/) Artificial intelligence has developed significantly over recent years and has moved from being primarily an analysis and automation tool to… 19 Dec 2025 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-aeo/) Artificial intelligence ## [AEO (Answer Engine Optimization) vs. SEO: Understanding the key differences](https://www.mickyweis.com/en/what-is-aeo/) In recent years, the way we search for and receive information has changed significantly. Where search engines previously primarily delivered… 15 Dec 2025 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/digital-transformation-guide/) AI & Kunstig intelligens ## [Digital transformation: The complete guide](https://www.mickyweis.com/en/digital-transformation-guide/) Digital transformation is no longer just a concept companies can use to strengthen their brand image, it is a necessity… 26 Nov 2025 · 7 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ai-agents-guide/) AI & Kunstig intelligens ## [The ultimate guide to AI agents for business growth](https://www.mickyweis.com/en/ai-agents-guide/) AI agents are revolutionizing the way we work with automation As technology evolves, it becomes possible to replace a wide… 5 Oct 2025 · 13 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-ai-overview/) Artificial intelligence ## [Google AI Overview: Why it matters for SEO success](https://www.mickyweis.com/en/google-ai-overview/) In recent years, Google has has been working extensively on integrating artificial intelligence into its products, and one of the… 30 Aug 2025 · 7 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ai-seo-tools/) Artificial intelligence ## [AI SEO Tools: These are the AI SEO tools I actually use (And why you should too)](https://www.mickyweis.com/en/ai-seo-tools/) Hey again. I’m back. I’ve been working with SEO for as long as I can remember, been lucky to have… 18 May 2025 · 17 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ai-course/) Artificial intelligence ## [AI course: Why everyone needs to understand the new technologies](https://www.mickyweis.com/en/ai-course/) I still remember the first time I showed ChatGPT to my mom. She’s a schoolteacher, and her first reaction was:… 5 May 2025 · 21 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/chatgpt-shopping/) Artificial intelligence ## [ChatGPT shopping: Is Google finally facing real competition?](https://www.mickyweis.com/en/chatgpt-shopping/) OpenAI has just launched a new feature in ChatGPT called Shopping and I believe it could have significant consequences for both… 29 Apr 2025 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/deepfake-marketing/) Artificial intelligence ## [Deepfake Marketing: Innovation or ethical dilemma?](https://www.mickyweis.com/en/deepfake-marketing/) If you’ve been on social media in recent years, you’ve almost certainly come across the term “deepfake.” Deepfake marketing has… 30 Mar 2025 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/generative-engines-optimization/) Artificial intelligence ## [GEO Strategy: The future of AI visibility and performance](https://www.mickyweis.com/en/generative-engines-optimization/) What is GEO, and how does it differ from traditional SEO? GEO (Generative Engines Optimization) is a new discipline that… 25 Feb 2025 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/llm-optimization/) Artificial intelligence ## [LLMO Strategy: Get noticed in AI-powered searches](https://www.mickyweis.com/en/llm-optimization/) What is LLMO, and why is it important? LLMO stands for Large Language Model Optimization, a new discipline in digital… 15 Feb 2025 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/digital-transformation/) Artificial intelligence ## [Digital transformation: Future-proof your business today](https://www.mickyweis.com/en/digital-transformation/) The future is becoming more digital than ever before, and for businesses aiming to their competitive position and ensure continuous… 30 Jan 2025 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/perplexity-vs-chatgpt/) Artificial intelligence ## [ChatGPT vs. Perplexity AI: The evolution of AI tools for search and assistance](https://www.mickyweis.com/en/perplexity-vs-chatgpt/) In just a few years, both consumers and marketers have been introduced to a wide array of AI tools. While… 20 Jan 2025 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/perplexity-ai/) Artificial intelligence ## [Unlocking knowledge with Perplexity AI: How it works](https://www.mickyweis.com/en/perplexity-ai/) In this article, we take a closer look at one of the newest search engines that has successfully incorporated artificial… 5 Jan 2025 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ai-influencers/) Artificial intelligence ## [Meet the AI influencers: The virtual stars taking over social media](https://www.mickyweis.com/en/ai-influencers/) Have you heard about AI influencers appearing on Instagram and TikTok? If not, it’s understandable if this phenomenon seems a… 5 Oct 2024 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-gemini/) Artificial intelligence ## [What is Google Gemini? Everything you need to know about AI](https://www.mickyweis.com/en/google-gemini/) There’s no denying it: If tech companies want to maintain their position in consumers’ daily lives, it’s essential to have… 15 Sep 2024 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/predictive-analytics/) Artificial intelligence ## [Predictive Analytics: Gain insight into the future](https://www.mickyweis.com/en/predictive-analytics/) Predictive Analytics; what is it? As the name suggests, this is a type of analysis related to predictions. We will… 25 Aug 2024 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/neuromarketing/) Artificial intelligence ## [Neuromarketing decoded: How brain science is reshaping modern marketing](https://www.mickyweis.com/en/neuromarketing/) If you ask me, neuromarketing is an incredibly fascinating topic. It lies at the intersection of neuroscience, psychology, and marketing,… 18 Apr 2024 · 3 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)