---
title: "Effective B2B marketing strategies » How to build relationships"
description: "Learn how to approach B2B marketing with strategies that build strong customer relationships. Discover successful B2C tactics for the B2B segment."
url: "https://www.mickyweis.com/en/b2b-marketing-en/"
source: "https://www.mickyweis.com/en/b2b-marketing-en/"
---
![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201043%20642'%3E%3C/svg%3E)

# B2B marketing

**B2B Marketing – How do you approach it?** For many years, there’s been a lot of discussion about the differences between B2C and B2B marketing. In my opinion, this discussion is somewhat unnecessary, as there are many similarities. Many of the digital strategies used in the B2C market can easily be applied to the B2B segment.

Over the past five years, I’ve worked extensively with B2B marketing. In this area, the purchasing process is often a bit longer, but the sales are also larger. Therefore, it often requires good relationship-building marketing with the customer. Often, the focus is on retention, and here, email marketing and LinkedIn advertising often play a significant role.

Business to business – how do you get started with marketing?

[B2B marketing  
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**Google My Business: Your complete beginner’s guide**  
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![Google My Business: Your complete beginner’s guide](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-my-business-guide/)

[B2B marketing  
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**LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities**  
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![LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/linkedin-guide/)

[B2B marketing  
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**Marketing tools I use every month**  
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![Marketing tools I use every month](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-tools/)

[B2B marketing  
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**Marketing attribution explained: Track what really works**  
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![Marketing attribution explained: Track what really works](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-attribution/)

[B2B marketing  
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**The synergy between Google and Facebook**  
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![The synergy between Google and Facebook](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/synergy-google-facebook/)

[B2B marketing  
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**The complete B2B marketing guide for business growth**  
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![The complete B2B marketing guide for business growth](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/b2b-marketing-guide/)