--- title: "Effective B2B marketing strategies » How to build relationships" description: "Learn how to approach B2B marketing with strategies that build strong customer relationships. Discover successful B2C tactics for the B2B segment." url: "https://www.mickyweis.com/en/b2b-marketing-en/" source: "https://www.mickyweis.com/en/b2b-marketing-en/" --- Category # B2B marketing B2B Marketing – How do you approach it? For many years, there’s been a lot of discussion about the differences between B2C and B2B marketing. In my opinion, this discussion is somewhat unnecessary, as there are many similarities. Many of the digital… [![](https://www.mickyweis.com/wp-content/uploads/2021/04/gmb-blog-top-758x429.png)](https://www.mickyweis.com/en/google-my-business-guide/) B2B marketing ## [Google My Business: Your complete beginner’s guide](https://www.mickyweis.com/en/google-my-business-guide/) What is Google My Business? Google Ads, YouTube, Display advertising, Gmail advertising… the possibilities are many, there’s no doubt about… 18 Jan 2026 · 18 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/linkedin-post-758x429.png)](https://www.mickyweis.com/en/linkedin-guide/) B2B marketing ## [LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities](https://www.mickyweis.com/en/linkedin-guide/) How do you get the most out of your LinkedIn profile? Over the last 8-17 years, I’ve gained incredible value… 3 Jul 2024 · 29 min [![](https://www.mickyweis.com/wp-content/uploads/2024/01/marketing-tools-2.jpg)](https://www.mickyweis.com/en/marketing-tools/) B2B marketing ## [Marketing tools I use every month](https://www.mickyweis.com/en/marketing-tools/) I am often asked about the tools I use. Ideally, we would only need one tool. Unfortunately, It would take… 11 Jan 2024 · 17 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/marketing-attribution-topbanner-758x429.png)](https://www.mickyweis.com/en/marketing-attribution/) B2B marketing ## [Marketing attribution explained: Track what really works](https://www.mickyweis.com/en/marketing-attribution/) Where on earth did those sales come from? The ultimate guide to attribution (and everything that comes with it) Sit… 22 Nov 2021 · 21 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/kanalsammmenspil-758x429.png)](https://www.mickyweis.com/en/synergy-google-facebook/) B2B marketing ## [The synergy between Google and Facebook](https://www.mickyweis.com/en/synergy-google-facebook/) Many people talk about the difference between the two major platforms: Facebook and Google These are two entirely different channels,… 4 Oct 2019 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/b2b-marketing-758x429.png)](https://www.mickyweis.com/en/b2b-marketing-guide/) B2B marketing ## [The complete B2B marketing guide for business growth](https://www.mickyweis.com/en/b2b-marketing-guide/) Is online marketing only for B2C companies? I often find that most B2B companies still believe that online marketing is… 20 Oct 2017 · 10 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)