--- title: "Which advertising platform should you choose?" description: "Selecting the right advertising platform can be tough. I’m sharing my insights on how to find the best one for you. Read more here." url: "https://www.mickyweis.com/en/best-platform-advertising/" source: "https://www.mickyweis.com/en/best-platform-advertising/" published: "2021-02-20T09:14:25+00:00" --- ![marketing attribution topbanner](https://www.mickyweis.com/wp-content/uploads/2021/04/marketing-attribution-topbanner.png) Micky, which platform is best for advertising? This is a question I’m often asked—even by experienced marketers. And it’s not a bad question. After all, we all want to get the highest possible return on our marketing efforts. Unfortunately, there’s no easy, definitive answer. The simple answer is: The platform that gives you the best return. But let’s dive a bit deeper into that. Jump to section [Toggle](#) ## **Attribution and the customer journey** A common mistake is that marketers only look at which platforms the conversions are coming from and increase the budget for those while reducing it for the others. But what if the user was exposed to a Facebook ad, clicked through to the website, and then was hit by a retargeting campaign on Google? In that case, you’d reduce the budget for Facebook, and the final conversion would never have taken place. ### **How should I measure my platforms?** As marketers, we’re not actually interested in having the highest [ROAS](https://www.mickyweis.com/en/what-is-roas/) (Return on Ad Spend)—what we’re really after is the highest possible revenue. If we have a very high ROAS, it means we can increase our budgets further, achieve a lower ROAS, but ultimately generate higher revenue. ## But Micky, what’s the best platform? If you can see that your marketing isn’t profitable on a platform, try something new or reduce the budget. There’s no definitive answer to what’s the best platform for advertising. Instead, dive into your [attribution](https://www.mickyweis.com/en/marketing-attribution/) and look at the length of the customer journey—and which channels are contributing to your conversions. In other words: The interplay between [channels](https://www.mickyweis.com/en/multi-channel-omnichannel/) might be the key to marketing in 2021. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fbest-platform-advertising%2F%23kommentarer) ## Read next [![Attribution in the AI Era: Why traditional marketing metrics are no longer enough](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![Has Instagram’s algorithm changed in 2026?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm-2026/) Instagram ## [Has Instagram’s algorithm changed in 2026?](https://www.mickyweis.com/en/instagram-algorithm-2026/) If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually… 10 Jun 2026 · 10 min [![Experiential marketing: Guide to creating meaningful brand moments](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)