--- title: "Blog about marketing » My tips and tricks completely free." description: "Dive into my blog about marketing, where I share years of experience through practical tips and tricks. Learn the best strategies and tools." url: "https://www.mickyweis.com/en/blog/" source: "https://www.mickyweis.com/en/blog/" --- **426** articles**475.000+** words**17** years in the field # Blog Marketing, SEO and AI. Written from what I work with every day. Start here ## The ultimate guides The long, thorough write-ups. Written once and kept up to date since. [The Ultimate Link Building Guide 18 min](https://www.mickyweis.com/en/linkbuilding/) [Google My Business 18 min](https://www.mickyweis.com/en/google-my-business-guide/) [Growth hacking 8 min](https://www.mickyweis.com/en/growth-hacking-guide/) [Marketing attribution explained 21 min](https://www.mickyweis.com/en/marketing-attribution/) [Unlocking influencer marketing 37 min](https://www.mickyweis.com/en/influencer-marketing-guide/) [LinkedIn hacks A-Z 29 min](https://www.mickyweis.com/en/linkedin-guide/) [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm-2026/) Instagram ## [Has Instagram’s algorithm changed in 2026?](https://www.mickyweis.com/en/instagram-algorithm-2026/) If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually… 10 Jun 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/video-marketing/) Inbound & content ## [Video marketing: How to decide if it fits your marketing strategy](https://www.mickyweis.com/en/video-marketing/) I often experience that companies underestimate how large the role video plays in how we consume content online today. Whether… 13 Mar 2026 · 12 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/entity-based-seo/) SEO ## [Entity-based SEO: The future of search engine optimization explained](https://www.mickyweis.com/en/entity-based-seo/) Where you could previously achieve strong rankings in search engines primarily by focusing on keywords and backlinks, Google’s algorithms have… 11 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)](https://www.mickyweis.com/en/substack-content-marketing/) Inbound & content ## [Is Substack the next big platform for content marketing?](https://www.mickyweis.com/en/substack-content-marketing/) As more companies and experts begin working more deliberately with content marketing and thought leadership, new platforms are continuously emerging… 9 Mar 2026 · 9 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/reduce-bounce-rate/) Inbound & content ## [How to reduce bounce rate: Proven ways to keep visitors on your site](https://www.mickyweis.com/en/reduce-bounce-rate/) Bounce rate is one of the metrics many people look at in their analytics tools, but it is also one… 6 Mar 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/online-reputation-management/) Marketing general ## [Online Reputation Management (ORM): How to protect your brand online](https://www.mickyweis.com/en/online-reputation-management/) Online Reputation Management, often abbreviated ORM, is no longer “nice to have”. It is a discipline that most companies will… 4 Mar 2026 · 9 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/app-marketing/) Advertising ## [The ultimate guide to app marketing](https://www.mickyweis.com/en/app-marketing/) I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog… 3 Mar 2026 · 22 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/discord-pr/) Social media ## [Should Discord become your next brand community?](https://www.mickyweis.com/en/discord-pr/) Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR… 2 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/linkbuilding/) Marketing ## [The Ultimate Link Building Guide: Boost Your SEO with Powerful Links](https://www.mickyweis.com/en/linkbuilding/) Welcome Back! Link Building – something you’ve probably come across before? Or maybe just “backlinks“? Link building is one of… 2 Mar 2026 · 18 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/share-of-search/) Marketing general ## [Share of Search: Boost your brand’s visibility and strength](https://www.mickyweis.com/en/share-of-search/) In a digital landscape, where we constantly measure clicks, conversions, and ROAS, it can be tempting to focus solely on… 27 Feb 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20643%20321'%3E%3C/svg%3E)](https://www.mickyweis.com/en/thought-leadership/) Inbound & content ## [Mastering thought leadership: Tips for authority, trust, and recognition](https://www.mickyweis.com/en/thought-leadership/) In an environment where competition for attention is intense and audiences are constantly exposed to new messages, simply being visible… 25 Feb 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/chatgpt-ads/) Artificial intelligence ## [Could ChatGPT ads reshape the future of AI marketing?](https://www.mickyweis.com/en/chatgpt-ads/) Artificial intelligence has dramatically transformed the digital landscape in just a few years. Where search engines were previously the primary… 20 Feb 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-seo/) Online marketing ## [Ultimate guide: What is SEO? Search Engine Optimization for everyone](https://www.mickyweis.com/en/what-is-seo/) No visitors? I know the feeling! It’s frustrating not to get traffic to your website! Want a bigger share of… 20 Feb 2026 · 27 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-funnel-ai/) AI & Kunstig intelligens ## [Marketing funnel vs. AI: How AI is transforming the customer journey](https://www.mickyweis.com/en/marketing-funnel-ai/) The classic marketing funnel has for decades served as a foundational model for how companies attract, engage, and convert customers.… 18 Feb 2026 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/brand-awareness/) Marketing general ## [Brand awareness: How to stand out in a crowded market](https://www.mickyweis.com/en/brand-awareness/) Brand awareness is one of the most fundamental disciplines within digital marketing. In short, it is about whether your target… 16 Feb 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/llm-seeding/) Artificial intelligence ## [LLM seeding: How to make your brand visible in AI-generated answers](https://www.mickyweis.com/en/llm-seeding/) As artificial intelligence becomes increasingly integrated into search, research, and decision-making processes, we are facing a new discipline within digital… 13 Feb 2026 · 13 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/tiktok-seo/) Social media ## [TikTok SEO: How to get discovered in a new search era](https://www.mickyweis.com/en/tiktok-seo/) TikTok has in just a few years evolved into a major source of information – particularly among younger generations. Where… 11 Feb 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/canonical-tags/) Marketing general ## [Canonical tags explained – How to prevent duplicate content in SEO](https://www.mickyweis.com/en/canonical-tags/) Canonical tags are one of the technical SEO elements that is often overlooked but can have a significant impact on… 9 Feb 2026 · 9 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/sms-marketing/) Marketing general ## [SMS marketing: How to use it strategically](https://www.mickyweis.com/en/sms-marketing/) SMS marketing is a channel that is often underestimated in the digital marketing mix. Many people associate SMS with short… 6 Feb 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/on-off-page-seo/) SEO ## [On page vs off page SEO – What’s the difference?](https://www.mickyweis.com/en/on-off-page-seo/) Search Engine Optimization (SEO) is a core discipline within digital marketing and has been crucial to companies’ visibility for many… 4 Feb 2026 · 9 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)