--- title: "Inbound & content Arkiv » Micky Weis" description: "Discover inbound marketing & content strategies to attract qualified leads. Learn about content curation, lead generation & nurturing. Grow your business!" url: "https://www.mickyweis.com/en/inbound-content-en/" source: "https://www.mickyweis.com/en/inbound-content-en/" --- Category # Inbound & content [![Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/wp-content/uploads/2024/05/mw-top-shopify-2-758x429.jpg)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min [![Video marketing: How to decide if it fits your marketing strategy](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/video-marketing/) Inbound & content ## [Video marketing: How to decide if it fits your marketing strategy](https://www.mickyweis.com/en/video-marketing/) I often experience that companies underestimate how large the role video plays in how we consume content online today. Whether… 13 Mar 2026 · 12 min [![Is Substack the next big platform for content marketing?](https://www.mickyweis.com/wp-content/uploads/2021/05/Writing.svg)](https://www.mickyweis.com/en/substack-content-marketing/) Inbound & content ## [Is Substack the next big platform for content marketing?](https://www.mickyweis.com/en/substack-content-marketing/) As more companies and experts begin working more deliberately with content marketing and thought leadership, new platforms are continuously emerging… 9 Mar 2026 · 9 min [![How to reduce bounce rate: Proven ways to keep visitors on your site](https://www.mickyweis.com/wp-content/uploads/2025/04/meta-ads-incrementals-758x429.png)](https://www.mickyweis.com/en/reduce-bounce-rate/) Inbound & content ## [How to reduce bounce rate: Proven ways to keep visitors on your site](https://www.mickyweis.com/en/reduce-bounce-rate/) Bounce rate is one of the metrics many people look at in their analytics tools, but it is also one… 6 Mar 2026 · 11 min [![Mastering thought leadership: Tips for authority, trust, and recognition](https://www.mickyweis.com/wp-content/uploads/2021/04/konverteringsoptimering-5.png)](https://www.mickyweis.com/en/thought-leadership/) Inbound & content ## [Mastering thought leadership: Tips for authority, trust, and recognition](https://www.mickyweis.com/en/thought-leadership/) In an environment where competition for attention is intense and audiences are constantly exposed to new messages, simply being visible… 25 Feb 2026 · 8 min [![AI and content marketing: Threat, tool or strategic partner?](https://www.mickyweis.com/wp-content/uploads/2021/04/brevkasse-marketing-top-2-1-758x429.png)](https://www.mickyweis.com/en/ai-content-marketing/) AI & Kunstig intelligens ## [AI and content marketing: Threat, tool or strategic partner?](https://www.mickyweis.com/en/ai-content-marketing/) Content marketing has been a central discipline in digital marketing for many years. Through value-creating content, companies have built visibility,… 12 Jan 2026 · 7 min [![Youtube SEO: Practical tips to grow views and engagement](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/youtube-seo/) Inbound & content ## [Youtube SEO: Practical tips to grow views and engagement](https://www.mickyweis.com/en/youtube-seo/) Video plays a larger role than ever in digital marketing, and YouTube is today, alongside Google, one of the world’s… 7 Jan 2026 · 8 min [![Employee-Generated Content (EGC): Build trust with real employee stories](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/employee-generated-content/) Inbound & content ## [Employee-Generated Content (EGC): Build trust with real employee stories](https://www.mickyweis.com/en/employee-generated-content/) Employee-generated content (EGC) has in recent years become a central discipline within digital marketing. At a time when consumers place… 17 Dec 2025 · 6 min [![Content curation vs. content creation: How to pick the right strategy](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-curation-creation/) Inbound & content ## [Content curation vs. content creation: How to pick the right strategy](https://www.mickyweis.com/en/content-curation-creation/) In a time when content is the driving force behind digital marketing, there is more focus than ever on how… 5 Nov 2025 · 7 min [![Inbound lead generation: How to attract and convert qualified leads](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/inbound-lead-generation/) Inbound & content ## [Inbound lead generation: How to attract and convert qualified leads](https://www.mickyweis.com/en/inbound-lead-generation/) Inbound lead generation is a strategic marketing approach designed to attract potential customers through valuable and relevant content. While traditional… 25 Oct 2025 · 9 min [![Grow your business with smart lead nurturing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/lead-nurturing/) Inbound & content ## [Grow your business with smart lead nurturing](https://www.mickyweis.com/en/lead-nurturing/) Lead nurturing is a central discipline in digital marketing that helps businesses build relationships with potential customers throughout the buying… 25 Sep 2025 · 5 min [![What is a CMS? The engine behind your content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-cms/) Inbound & content ## [What is a CMS? The engine behind your content](https://www.mickyweis.com/en/what-is-cms/) I was recently asked this question. If you haven’t worked with websites before, I completely understand the confusion. CMS means… 6 Feb 2021 · 2 min [![Which CMS should you choose for your website?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/which-cms/) Inbound & content ## [Which CMS should you choose for your website?](https://www.mickyweis.com/en/which-cms/) When creating your website, one of the first decisions you’ll typically face is which CMS to choose. Your CMS is… 26 Jan 2021 · 3 min [![What is inbound marketing?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/inbound-marketing/) Content Marketing ## [What is inbound marketing?](https://www.mickyweis.com/en/inbound-marketing/) Inbound marketing is perhaps the most attractive form of marketing for people in the B2B space who are not fond… 9 Oct 2020 · 2 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)