--- title: "On-site marketing » How to optimize your website for engagement" description: "Learn on-site marketing's crucial role in driving conversions. Get practical tips to improve user experience & engagement on your website!" url: "https://www.mickyweis.com/en/on-site-marketing-en/" source: "https://www.mickyweis.com/en/on-site-marketing-en/" --- Category # On-site marketing On-site marketing – what is it and why is it important? On-site marketing refers to the strategies and actions you take directly on your website to engage visitors and drive conversions. The goal is to improve the user experience, keep visitors on… [![](https://www.mickyweis.com/wp-content/uploads/2023/05/lookerstudio-758x429.png)](https://www.mickyweis.com/en/click-tracking/) On-site marketing ## [Click tracking: Understand visitors and boost engagement](https://www.mickyweis.com/en/click-tracking/) Click-tracking is a tool that has increasingly gained traction in the digital toolbox – and with good reason. It provides… 5 Sep 2025 · 5 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/agi-artificial-general-intelligence-758x429.png)](https://www.mickyweis.com/en/what-is-ui/) On-site marketing ## [What is UI? Understand the basics of User Interface Design](https://www.mickyweis.com/en/what-is-ui/) UI: A brief overview UI, or User Interface, is what is commonly referred to as the user interface. In other… 25 Oct 2024 · 2 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-bard-ai-758x429.png)](https://www.mickyweis.com/en/ux-design/) Content Marketing ## [Mastering UX design: Essential strategies for UX design](https://www.mickyweis.com/en/ux-design/) Do you know about UX design? Let’s dive in! How user behavior affects UX UX, User Experience, or user experience,… 5 Aug 2024 · 6 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/404-error/) E-commerce ## [404 errors: Causes, impacts, and fixes](https://www.mickyweis.com/en/404-error/) Introduction to the 404 error: Basic definition You have most likely already encountered the so-called 404 error during your time… 30 Jul 2024 · 5 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/brevkasse-marketing-top-1-758x429.png)](https://www.mickyweis.com/en/responsive-design/) Digital Business Development ## [Responsive design: Optimize your website for a seamless multi-device experience](https://www.mickyweis.com/en/responsive-design/) Today, far more demands are placed on website design than ever before. A website must now be streamlined and easy… 10 May 2024 · 2 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-bard-ai-758x429.png)](https://www.mickyweis.com/en/neuromarketing/) Artificial intelligence ## [Neuromarketing decoded: How brain science is reshaping modern marketing](https://www.mickyweis.com/en/neuromarketing/) If you ask me, neuromarketing is an incredibly fascinating topic. It lies at the intersection of neuroscience, psychology, and marketing,… 18 Apr 2024 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/lookerstudio-758x429.png)](https://www.mickyweis.com/en/customer-management-crm/) Big data ## [Mastering CRM: Effective management for building strong customer relationships](https://www.mickyweis.com/en/customer-management-crm/) In today’s post, we’ll take a look at what a CRM system is and how it can be used to… 5 Apr 2024 · 8 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/agi-artificial-general-intelligence-758x429.png)](https://www.mickyweis.com/en/gamification/) Growth Hacking ## [Gamification unleashed: Transforming marketing and e-commerce through play](https://www.mickyweis.com/en/gamification/) Have you heard of gamification before? Personally, I find gamification in marketing and e-commerce incredibly fascinating because it involves understanding… 7 Mar 2024 · 4 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-bard-ai-758x429.png)](https://www.mickyweis.com/en/adobe-photoshop-firefly/) On-site marketing ## [Adobe Photoshop Firefly: AI-powered image editing made simple](https://www.mickyweis.com/en/adobe-photoshop-firefly/) Adobe Photoshop’s Firefly brings AI-powered image editing to the forefront, offering innovative tools to streamline creative processes. Like many others,… 13 Dec 2023 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/sleeknote/) On-site marketing ## [Sleeknote review: Create relevant popups that convert](https://www.mickyweis.com/en/sleeknote/) I’ve chosen to dedicate this post to another review of a tool I frequently use in my marketing efforts. Today,… 14 Oct 2023 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/social-proof/) Marketing general ## [What is social proof in digital marketing?](https://www.mickyweis.com/en/social-proof/) Social proof is a part of marketing that should never be underestimated, which is why it’s included as an essential… 22 Aug 2023 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/retargeting/) Facebook ## [Retargeting explained: What it is and how to use it](https://www.mickyweis.com/en/retargeting/) What does retargeting mean? An essential part of digital marketing is to pay attention to your website traffic and use… 7 Aug 2023 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/dashthis-review/) E-commerce ## [DashThis – My go-to dashboard system](https://www.mickyweis.com/en/dashthis-review/) Review of Dashthis When it comes to data analysis, I have on several occasions described how I make use of… 2 Aug 2023 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-bard-ai-758x429.png)](https://www.mickyweis.com/en/google-bard/) Artificial intelligence ## [The chatbot race: Google Bard vs ChatGPT explained](https://www.mickyweis.com/en/google-bard/) There should be no doubt that I, like many others, am quite enthusiastic about the impressive AI development currently taking… 23 Jul 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/personalization-and-segmentation/) Big data ## [Personalization and segmentation: How to create personalized marketing](https://www.mickyweis.com/en/personalization-and-segmentation/) In this post we will take a closer look at what personalization and segmentation actually are. These are without a… 19 Jul 2023 · 4 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/google-analytics-ga4/) Big data ## [Google Analytics closing – Welcome to GA4](https://www.mickyweis.com/en/google-analytics-ga4/) Google Analytics 4 (GA4) migration deadline You may have already heard that Google Universal Analytics is being replaced with Google Analytics… 27 Jun 2023 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-search-console/) Marketing general ## [What is Google Search Console?](https://www.mickyweis.com/en/google-search-console/) What is Google Search Console? Google Search Console is one of the many terms within online marketing that I have… 22 May 2023 · 5 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/conversion-rate-ecommerce/) On-site marketing ## [How to calculate conversion rate in eCommerce](https://www.mickyweis.com/en/conversion-rate-ecommerce/) Among the terms most frequently used in e-commerce contexts is conversion rate, and one question I’m often asked is how… 28 Apr 2023 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/is-snapchat-relevant/) Marketing general ## [Is Snapchat still relevant?](https://www.mickyweis.com/en/is-snapchat-relevant/) A question I’ve been asked a lot around the turn of the year is whether Snapchat is still used as… 14 Apr 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-chatgpt/) Marketing general ## [What is ChatGPT? Learn about its impact and future](https://www.mickyweis.com/en/what-is-chatgpt/) Maybe you’ve already heard of the new AI tool called ChatGPT? This new digital tool has become a major topic… 31 Mar 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/blended-roas/) Google Ads ## [What is blended ROAS?](https://www.mickyweis.com/en/blended-roas/) To understand what “Blended ROAS” means, we first need to define what ROAS is. ROAS is one of those terms… 14 Mar 2023 · 2 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/brevkasse-marketing-top-1-758x429.png)](https://www.mickyweis.com/en/seo-copywriting/) Marketing general ## [What is SEO copywriting? Learn the basics](https://www.mickyweis.com/en/seo-copywriting/) What is an SEO text? That’s a good question. The answer has changed over time. SEO stands for Search Engine… 3 Mar 2021 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-cms/) Inbound & content ## [What is a CMS? The engine behind your content](https://www.mickyweis.com/en/what-is-cms/) I was recently asked this question. If you haven’t worked with websites before, I completely understand the confusion. CMS means… 6 Feb 2021 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/which-cms/) Inbound & content ## [Which CMS should you choose for your website?](https://www.mickyweis.com/en/which-cms/) When creating your website, one of the first decisions you’ll typically face is which CMS to choose. Your CMS is… 26 Jan 2021 · 3 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. 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