--- title: "Answering your marketing questions » 17 years of insights" description: "Explore a collection of personal experiences, professional insights, and answers to your most pressing marketing queries." url: "https://www.mickyweis.com/en/tips-tricks/" source: "https://www.mickyweis.com/en/tips-tricks/" --- Mailbag # Ask me a marketing question 60 reader questions have landed in my inbox over the years. Here are the answers — and you are welcome to send one more. [Ask your question ↓](#stil-spoergsmaal) [01 Is TEMU the real deal – or too good to be true? A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s Super Bowl, you’ve likely come across… 27 Mar 2026 · 10 min](https://www.mickyweis.com/en/what-is-temu/) [02 Content audit: Unlock the full potential of your existing content If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content. Blog posts, guides, landing pages, product… 18 Mar 2026 · 8 min](https://www.mickyweis.com/en/content-audit/) [03 Experiential marketing: Guide to creating meaningful brand moments Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same level of attention or engagement as… 16 Mar 2026 · 10 min](https://www.mickyweis.com/en/experiential-marketing/) [04 Online Reputation Management (ORM): How to protect your brand online Online Reputation Management, often abbreviated ORM, is no longer “nice to have”. It is a discipline that most companies will sooner or later have to deal… 4 Mar 2026 · 9 min](https://www.mickyweis.com/en/online-reputation-management/) [05 Should Discord become your next brand community? Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR and branding in a fairly fundamental… 2 Mar 2026 · 10 min](https://www.mickyweis.com/en/discord-pr/) [06 Marketing funnel vs. AI: How AI is transforming the customer journey The classic marketing funnel has for decades served as a foundational model for how companies attract, engage, and convert customers. Awareness, consideration, and conversion have been… 18 Feb 2026 · 6 min](https://www.mickyweis.com/en/marketing-funnel-ai/) [07 Brand awareness: How to stand out in a crowded market Brand awareness is one of the most fundamental disciplines within digital marketing. In short, it is about whether your target audience knows your brand, recognizes it,… 16 Feb 2026 · 8 min](https://www.mickyweis.com/en/brand-awareness/) [08 Semantic search: The future of seo and content strategy Ranking on Google is no longer just about using the right keywords. Today, search engines are increasingly evaluating whether content actually answers the user’s underlying question… 2 Feb 2026 · 9 min](https://www.mickyweis.com/en/semantic-search/) [09 Instagram marketing in 2026: The future of growth on Instagram Instagram has been a central part of many companies’ digital marketing strategies for 17 years. Over the years, Instagram has changed significantly and is now far… 30 Jan 2026 · 10 min](https://www.mickyweis.com/en/instagram-marketing-2026/) [10 AI and content marketing: Threat, tool or strategic partner? Content marketing has been a central discipline in digital marketing for many years. Through value-creating content, companies have built visibility, relationships, and trust with their target… 12 Jan 2026 · 7 min](https://www.mickyweis.com/en/ai-content-marketing/) [11 Youtube SEO: Practical tips to grow views and engagement Video plays a larger role than ever in digital marketing, and YouTube is today, alongside Google, one of the world’s largest search engines. For many companies… 7 Jan 2026 · 8 min](https://www.mickyweis.com/en/youtube-seo/) [12 Voice search optimization: Preparing your content for the future of search Search behavior has evolved significantly in recent years. Where text based searches were previously dominant, we now see an increasing use of voice search via smartphones,… 31 Dec 2025 · 6 min](https://www.mickyweis.com/en/voice-search-optimization/) [13 What are micro-conversions? The small actions that drive big results In digital marketing, measuring results is crucial. It helps companies understand how their campaigns are performing, which audiences are engaging, and which parts of the customer… 26 Dec 2025 · 5 min](https://www.mickyweis.com/en/what-are-micro-conversions/) [14 Employee-Generated Content (EGC): Build trust with real employee stories Employee-generated content (EGC) has in recent years become a central discipline within digital marketing. At a time when consumers place higher demands on authenticity, and where… 17 Dec 2025 · 6 min](https://www.mickyweis.com/en/employee-generated-content/) [15 Keyword cannibalization: How to avoid competing with yourself on Google Keyword cannibalization is a term often mentioned within SEO as a potential challenge but what does it really mean and how can it affect your visibility… 8 Dec 2025 · 5 min](https://www.mickyweis.com/en/keyword-cannibalization/) [16 Link equity in SEO: What it is and why it matters Link equity is one of the most central and often misunderstood concepts in SEO. Although links have been a fundamental part of search engine optimization for… 3 Dec 2025 · 6 min](https://www.mickyweis.com/en/link-equity/) [17 Guerilla marketing for startups: Low-budget strategies that stand out Guerrilla marketing is much more than entertaining stunts and creative gimmicks. It is a strategic approach that, when executed well, can generate massive attention, high engagement… 24 Nov 2025 · 6 min](https://www.mickyweis.com/en/guerilla-marketing-startups/) [18 Step-by-step: Get started with data mining in your marketing strategy Data plays a crucial role in almost every aspect of digital marketing today. The better a business understands its customers, their behavior and preferences, the more… 15 Nov 2025 · 9 min](https://www.mickyweis.com/en/guide-data-mining/) [19 Blue Ocean vs. Red Ocean: Find the perfect marketing approach for your business The competition for customer attention grows more intense every day, and for this reason, many companies are searching for new ways to differentiate themselves. This is… 30 Oct 2025 · 6 min](https://www.mickyweis.com/en/blue-red-ocean-marketing/) [20 The ultimate guide to Google Shopping: Screts to mastering Google’s dominance Google Shopping has, in just a few years, evolved into a central channel in digital marketing and e-commerce. The platform allows businesses to showcase their products… 10 Oct 2025 · 7 min](https://www.mickyweis.com/en/google-shopping-guide/) [21 The ultimate guide to AI agents for business growth AI agents are revolutionizing the way we work with automation As technology evolves, it becomes possible to replace a wide range of manual processes with autonomous… 5 Oct 2025 · 13 min](https://www.mickyweis.com/en/ai-agents-guide/) [22 Grow your business with smart lead nurturing Lead nurturing is a central discipline in digital marketing that helps businesses build relationships with potential customers throughout the buying journey. The goal is to build… 25 Sep 2025 · 5 min](https://www.mickyweis.com/en/lead-nurturing/) [23 Marketing automation: A beginner’s guide Marketing automation is one of the most effective tools in the modern digital toolbox. It helps businesses streamline and automate their marketing efforts, save time and… 15 Aug 2025 · 4 min](https://www.mickyweis.com/en/marketing-automation/) [24 What is an open rate? A high open rate is crucial for success in email marketing, as this is where the relationship with the recipient begins. But how do you ensure… 25 Jul 2025 · 4 min](https://www.mickyweis.com/en/open-rate/) The mailbag ## Dear Micky … Write your question the way you would write it to a colleague. If it is relevant to others, I answer it here — otherwise the reply lands in your inbox. - Anything from SEO to AI and paid media - No question is too small - A reply within a week