---
title: "Case » Digital strategy for the biggest osteopath chain in…"
description: "Aarhus Osteopati is the Europe's leading osteopathic clinic with over 2.000 treatments per week. Learn how we 10xéd their bookings."
url: "https://www.mickyweis.com/en/case/aao-osteopathy/"
source: "https://www.mickyweis.com/en/case/aao-osteopathy/"
---
Services

# AAO Osteopathy

My role within the biggest osteopath chain in Europe

[Book a call](https://www.mickyweis.com/en/external-cmo/)

Focus META advertising, Google Ads advertising, Digital Business Development

## About AAO Osteopathy Who they are

Aarhus Osteopati is Denmark’s largest osteopathic clinic, performing over 2,000 treatments per week across an extensive network of clinics nationwide. With a reputation for excellence, they have achieved remarkable growth over the past six years, establishing themselves as a trusted name in osteopathic care throughout the country.

> The team comprises Denmark’s top specialists in treating the body and internal organs, continually raising the bar for quality and innovation in the field.

Several years ago, Ivar, the visionary owner of Aarhus Osteopati, approached me to further streamline their advertising efforts, optimize their digital strategy, and expand his understanding of the rapidly evolving digital landscape.

![mw bg](https://www.mickyweis.com/wp-content/uploads/2025/05/mw-bg-1024x512.jpg)

![From the work with AAO Osteopathy](https://www.mickyweis.com/wp-content/uploads/2021/06/Micky-Webinar-4-768x512.jpg)

![From the work with AAO Osteopathy](https://www.mickyweis.com/wp-content/uploads/2021/06/Micky-Webinar-3-768x512.jpg)

![From the work with AAO Osteopathy](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20512'%3E%3C/svg%3E)

## My role What I did

My role has been to train Ivar in online marketing, enabling him to handle some of the low-hanging fruits and routine tasks himself.

Since then, I have taken over and streamlined their Google Ads, primarily using Smart Location Ads to ensure a strong presence in new cities as we expand through Smart Display Ads.

Additionally, I built a completely new Facebook ad account that includes tracking through Google Tag Manager, allowing me to monitor the entire booking system and feed data back into the dashboard, Dashthis.

Beyond ads, I’ve helped transform Aarhus Osteopati’s backend system, enabling comprehensive tracking across all aspects—from bookings to employee management—bringing real-time visibility to every corner of the business.

Furthermore, I led the development of a new website from the ground up, establishing a cohesive brand guideline that aligns seamlessly with Aarhus Osteopati’s growth and vision for the future.

*01* **META advertising**

200% growth in bookings

*02* **Google Ads advertising**

Across more than 20 cities

*03* **Digital Business Development**

We've more than 10xéd the business in 17 years

What they say

> I have closely followed Micky over the years, both through social media and via the various business owners and CEOs I have treated. I decided to contact Micky because we at Aarhus Osteopati felt that we had stagnated in our market potential. Through his experience and vast knowledge in digital marketing, Micky has

![Ivar Dagsson](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20150'%3E%3C/svg%3E) **Ivar Dagsson** Owner & founder, Aarhus Osteopati

## More cases

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## Sitting with something similar?

Book fifteen minutes. No pitch, just an honest talk about where you stand.

- ✓ **No pitch**You get an answer, not a sales meeting.
- ✓ **No lock-in**Month to month, if we go ahead.
- ✓ **Straight to me**No account manager in between.

[Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)