--- title: "Case » Allan Hansen Automobiler A/S [advertising & strategy]" description: "Allan Hansen Automobiler A/S — More on how I've worked with Allan Hansen" url: "https://www.mickyweis.com/en/case/allan-hansen/" source: "https://www.mickyweis.com/en/case/allan-hansen/" --- Car dealers # Allan Hansen Automobiler A/S More on how I've worked with Allan Hansen Allan Hansen Automobiler A/S Car dealers Facebook advertising Including technical setup Content strategy Plan for future content Digital sparring Consulting on digital strategy Company introduction Allan Hansen Automobiler A/S is one of Denmark’s oldest car dealerships. They have over 100 cars in stock at their impressive showroom in Vejle. Founded more than 17 years ago, the company has grown significantly and now operates in an era where the digital landscape plays an increasingly dominant role. Today, traffic in the automotive industry is primarily driven by social media, Google, and external car listing platforms like Bilbasen. Martin, Allan Hansen’s son, wanted to create a cohesive strategy that integrates these channels seamlessly. He was also looking for a digital sparring partner who could make the process transparent and manageable. ![Micky Webinar-5](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201074%20870'%3E%3C/svg%3E) ![MW FP v1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201074%20800'%3E%3C/svg%3E) ![MW-12-kopi](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20870'%3E%3C/svg%3E) ![MW + Myselfie-3-kopi](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20667'%3E%3C/svg%3E) My approach to the case The first thing I did was review Google Analytics and ensure we could track all potential “conversions.” This included tracking how many people filled out our contact form, clicked “call us,” or booked a test drive—in other words, understanding what fundamentally drove the inquiries coming through the website. Next, I set up new ad accounts on Facebook and Instagram to manage advertising. This included crafting messages aligned with the dealership’s goals, such as promoting news, seasonal campaigns like workshop services, and other areas they wanted to emphasize. Additionally, we developed an Instagram strategy focused on growing their social media presence, intensifying their ability to reach a broader audience through these platforms. ![Black and white headshot of Micky Weis, a digital marketing expert, smiling.](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E) Recommendation “ > Micky has helped us at Allan Hansen Automobiler and Allan Hansen Leasing elevate our performance while ensuring we implement the necessary measures for increased traffic and, hopefully, more sales. Micky excels at objectively assessing situations to provide the best possible support for his clients. We highly recommend Micky and extend our utmost praise. Martin Hansen Partner, Allan Hansen Automobiler A/S ### Get a no-obligation offer I focus on your business. I analyze your data—how can we take your current revenue or size to the next level? - Are there potential growth hacks? - Is everything set up correctly? - Where can we scale, and what can we turn off? These are the questions I ask myself and my clients, whom I essentially see as partners. Usually replies within 24 hours ## Tell me where you are and I will tell you what I would do You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) 79 have written a recommendation [Read them](https://www.mickyweis.com/en/recommendations/) ![Black and white headshot of Micky Weis, a digital marketing expert, smiling.](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E) The client “ > Micky has helped us at Allan Hansen Automobiler and Allan Hansen Leasing elevate our performance while ensuring we implement the necessary measures for increased traffic and, hopefully, more sales. Micky excels at objectively assessing situations to provide the best possible support for his clients. We highly recommend Micky and extend our utmost praise. Martin Hansen Partner, Allan Hansen Automobiler A/S ## More cases [ZERV \ E-commerce **ZERV** \ Read about how I worked with ZERV \ Digital Strategy Facebook Advertising KPI's & dashboard](https://www.mickyweis.com/en/case/zerv/) [Peter Bendtsen \ Personlige brands **Peter Bendtsen** \ Read how I worked with Peter \ Personal branding Facebook page growth Instagram page growth](https://www.mickyweis.com/en/case/peter-bendtsen/) [Reshopper \ Apps **Reshopper** \ Read how I worked with Reshopper \ 500.000 External CMO Advertising](https://www.mickyweis.com/en/case/reshopper/) ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. [Book a call](https://www.mickyweis.com/en/external-cmo/) [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)