Company introduction
Allan Hansen Automobiler A/S is one of Denmark’s oldest car dealerships. They have over 100 cars in stock at their impressive showroom in Vejle.
Founded more than 30 years ago, the company has grown significantly and now operates in an era where the digital landscape plays an increasingly dominant role.
Today, traffic in the automotive industry is primarily driven by social media, Google, and external car listing platforms like Bilbasen. Martin, Allan Hansen’s son, wanted to create a cohesive strategy that integrates these channels seamlessly. He was also looking for a digital sparring partner who could make the process transparent and manageable.
My approach to the case
The first thing I did was review Google Analytics and ensure we could track all potential “conversions.”
This included tracking how many people filled out our contact form, clicked “call us,” or booked a test drive—in other words, understanding what fundamentally drove the inquiries coming through the website.
Next, I set up new ad accounts on Facebook and Instagram to manage advertising. This included crafting messages aligned with the dealership’s goals, such as promoting news, seasonal campaigns like workshop services, and other areas they wanted to emphasize.
Additionally, we developed an Instagram strategy focused on growing their social media presence, intensifying their ability to reach a broader audience through these platforms.
Get a no-obligation offer
I focus on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I essentially see as partners.
My journey with Micky Weis
I would like to give Micky my warmest recommendation. He is clearly one of the most skilled and forward-thinking individuals I have worked with in the 8 years I have been in the industry. Micky takes ownership and responsibility, and he brings innovative and interesting ideas. He understands the needs of your business and acts accordingly. A huge recommendation for Micky from MollyogMy.dk. It truly felt like gaining another team member! Micky is not "just" a consultant; he is a team player and a valuable member of our staff! He is thorough, structured, hardworking, and understands our entire business. He is great at maintaining focus when we come up with a thousand ideas that we think should be launched the next week. If it were possible, we would still be working with Micky today.
Luise Sejrup
Founder & Owner of Molly & My
