--- title: "Case: Digital strategy for tattoo artist Daniel Paarup" description: "Daniel is one of Denmark’s most popular tattoo artists with more than 100,000 followers on Instagram. I’m proud to call him a close friend." url: "https://www.mickyweis.com/en/case/daniel-paarup/" source: "https://www.mickyweis.com/en/case/daniel-paarup/" --- [Personlige brands \ **Daniel Paarup** \ Read about how I worked with Daniel Paarup \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/daniel-paarup/) ##### Personal Branding ###### Strategy & consulting ##### Advertising ###### Facebook & Instagram ##### Web Design ###### Advisory on his new website ## Short introduction Daniel has become a close friend of mine and, with more than 100,000 Instagram followers, one of Denmark’s most popular tattoo artists. He transformed his career from an aspiring gymnast into someone who now draws what most of us would call magic. Daniel approached me wanting to take his personal branding to the next level — say no more, that’s right up my alley, and I’m proud to have helped a close friend. He has taken all my ideas and applied them in his daily work — from always using the same colors in his tattoo setup (notably orange) to repeating that look across his social channels. Personal branding isn’t about doing one thing perfectly; it’s about getting the small steps right every day. ## Løsning My role with Daniel was to share the personal-branding knowledge I’ve built up over many years. I’ve watched some of the world’s biggest personal brands grow and have been extremely privileged to learn from that — knowledge I passed on to Daniel. I also managed his paid advertising on Instagram and Facebook. We achieved several million views of his tattoos every month, and multiple pieces went viral across various tattoo sites and profiles — something I’m extremely proud of. I’ve followed Daniel’s progress and his ongoing development as an even better tattoo artist. Seeing him improve makes me very happy because it strengthens his brand and shows him living his dream completely. I set up a DashThis dashboard so we could track Daniel’s progress — both his personal brand and follower growth. It has been an incredible journey and some of the most amazing numbers I’ve seen to date. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201043%20642'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E) ![Daniel Paarup with clasped hands, focused expression, wearing a hat, black background.](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20400'%3E%3C/svg%3E) ##### Daniel Paarup ##### Tattoo artist, Projkt.a ##### My journey with Micky Weis For the past 5 years, I have had the pleasure of working with Micky. It has been—and continues to be—a fantastic collaboration, as he shows just as much passion and commitment to the development of my brand as I do. He is a passionate man who, over the last 5 years, has delivered incredible results for my brand. Results that would never have been possible without his creative approach and ability to think outside the box. Time and again, he demonstrates how important it is to him that my brand and my work achieve absolute success. He clearly expresses how invested he is and knows how to elevate the potential of my brand to entirely new heights. Furthermore, he is very pleasant and honest to work with. It’s hard to recommend Micky highly enough, but if you have ambitions to create something digital, I would wholeheartedly recommend having Micky on your team throughout the process. ### Get a no-obligation offer I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level? - Are there potential growth hacks? - Is everything set up correctly? - Where can we scale, and what can we cut back on? These are the questions I ask myself and my clients, whom I truly consider as partners. ## Flere cases [B2B cases \ **Bazoom Group** \ Read how I worked with Bazoom Group \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/bazoom-group/) [Brands \ **BarkDNA** \ Read about how I worked with BarkDNA \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/barkdna/) [E-commerce \ **Firtal Web A/S** \ My role within one of the biggest e-com houses in Scandinavia \ ![4-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20106'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/firtal/) [Education \ **Business Academy Kolding** \ Read about how I taught at IBA Kolding \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/business-academy-kolding/) [Services \ **AAO Osteopathy** \ My role within the biggest osteopath chain in Europe \ ![Logo 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20555'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/aao-osteopathy/) [E-commerce \ **Molly & My** \ Learn more on how I've worked with Molly & My \ ![mollyogme-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20107'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mollyogmy/) [E-commerce \ **Dubaipetfood** \ More about how I worked with Dubaipetfood \ ![logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20192'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/dubaipetfood/) [Car dealers \ **MyGarage** \ My role within the most luxury car dealer in Scandinavia \ ![mygarage-white-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20126'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mygarage/) [Education \ **Knowledge Center for Digital Commerce** \ Read about how I worked with the Knowledge Center for Digital Commerce \ ![videnscenter-logo-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/videnscenter/)