Daniel Paarup

Short introduction

Daniel has become a close friend of mine and, with more than 100,000 Instagram followers, one of Denmark’s most popular tattoo artists. He transformed his career from an aspiring gymnast into someone who now draws what most of us would call magic.

Daniel approached me wanting to take his personal branding to the next level — say no more, that’s right up my alley, and I’m proud to have helped a close friend. He has taken all my ideas and applied them in his daily work — from always using the same colors in his tattoo setup (notably orange) to repeating that look across his social channels.

Personal branding isn’t about doing one thing perfectly; it’s about getting the small steps right every day.

Løsning

My role with Daniel was to share the personal-branding knowledge I’ve built up over many years. I’ve watched some of the world’s biggest personal brands grow and have been extremely privileged to learn from that — knowledge I passed on to Daniel.

I also managed his paid advertising on Instagram and Facebook. We achieved several million views of his tattoos every month, and multiple pieces went viral across various tattoo sites and profiles — something I’m extremely proud of.

I’ve followed Daniel’s progress and his ongoing development as an even better tattoo artist. Seeing him improve makes me very happy because it strengthens his brand and shows him living his dream completely. I set up a DashThis dashboard so we could track Daniel’s progress — both his personal brand and follower growth. It has been an incredible journey and some of the most amazing numbers I’ve seen to date.