--- title: "Case: Lasertryk.dk - Largest printing company in the Nordics" description: "How do you generate results through Facebook advertising for a business that is already performing as well as Lasertryk? Read more here." url: "https://www.mickyweis.com/en/case/lasertryk/" source: "https://www.mickyweis.com/en/case/lasertryk/" --- [E-commerce \ **Lasertryk** \ Read about how I worked with Lasertryk \ ![lasertryk-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20235'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/lasertryk/) ##### Digital Strategy ###### Strategy and Consulting ##### Advertising ###### Facebook & Instagram ##### KPI's & tracking ###### Review ## Short introduction Lasertryk A/S is arguably one of Denmark’s most recognized e-commerce and entrepreneurial success stories of the past 20 years. Anders and Esben, the two founders, developed an early interest in print products and began by delivering them to nightclubs. From there, things took off, and today LaserTryk is the leading printing company in Europe. Through dozens of acquisitions, they have managed to strengthen and expand their market position. Their business is now powered by a strong, custom-built e-commerce platform. ## Solution The first thing I did was set up dashboards in [DashThis](https://www.mickyweis.com/en/dashthis-review/) for my own use. Through the dashboard, I could closely monitor the development of Lasertryk’s Facebook advertising. With a relatively high repeat-purchase rate, it was important for me to increase transparency so we could sell more to new customers, rather than just increasing sales to existing ones. Since then, I have contributed input to their digital team and continuously worked to push the bar for their e-commerce performance. Without revealing too much, their ROAS — the return generated from advertising — is among the best results I have seen to date. ### Get a no-obligation offer I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level? - Are there potential growth hacks? - Is everything set up correctly? - Where can we scale, and what can we cut back on? These are the questions I ask myself and my clients, whom I truly consider as partners. ## Flere cases [B2B cases \ **Bazoom Group** \ Read how I worked with Bazoom Group \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/bazoom-group/) [Brands \ **BarkDNA** \ Read about how I worked with BarkDNA \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/barkdna/) [E-commerce \ **Firtal Web A/S** \ My role within one of the biggest e-com houses in Scandinavia \ ![4-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20106'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/firtal/) [Education \ **Business Academy Kolding** \ Read about how I taught at IBA Kolding \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/business-academy-kolding/) [Services \ **AAO Osteopathy** \ My role within the biggest osteopath chain in Europe \ ![Logo 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20555'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/aao-osteopathy/) [E-commerce \ **Molly & My** \ Learn more on how I've worked with Molly & My \ ![mollyogme-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20107'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mollyogmy/) [E-commerce \ **Dubaipetfood** \ More about how I worked with Dubaipetfood \ ![logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20192'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/dubaipetfood/) [Car dealers \ **MyGarage** \ My role within the most luxury car dealer in Scandinavia \ ![mygarage-white-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20126'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mygarage/) [Education \ **Knowledge Center for Digital Commerce** \ Read about how I worked with the Knowledge Center for Digital Commerce \ ![videnscenter-logo-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/videnscenter/)