--- title: "Case: How we built Peter Bendtsen’s personal brand" description: "How did we create a personal brand for Peter Bendtsen? Today, Peter has more than 60,000 followers. Read about the case here." url: "https://www.mickyweis.com/en/case/peter-bendtsen/" source: "https://www.mickyweis.com/en/case/peter-bendtsen/" --- [Personlige brands \ **Peter Bendtsen** \ Read how I worked with Peter \ ![pb-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/peter-bendtsen/) ##### Personal branding ###### Strategy and consulting ##### Facebook page growth ###### 45,000 followers on Facebook ##### Instagram page growth ###### 15,000 followers on Instagram ## Short introduction Peter Bendtsen is one of Denmark’s most recognised personal trainers. With more than 15 years of experience in the industry and a wide range of professional certifications, Peter has established a strong position within the Danish fitness scene. ## Solution Since 2012, I have been responsible for building Peter’s social media presence from zero to more than 50,000 followers across platforms. Over the past two years, Peter’s content has generated more than 20,000,000 views. Today, Peter employs several staff members and is continuously expanding his portfolio of training tools and services. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201043%20642'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E) ![Black and white portrait of Peter Bendtsen smiling, wearing a black t-shirt](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20400'%3E%3C/svg%3E) ##### Peter Bendtsen ##### Owner, Peter Bendtsen Fitness ApS ##### About Micky Weis... Having Micky handle my online marketing has been nothing short of vital to my promotion and the growth of my company. Micky has ensured that my business has stood out clearly from the large number of new personal trainers entering the market. A market where supply is currently growing faster than demand, and where the right promotion is absolutely crucial. ### Get a no-obligation offer I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level? - Are there potential growth hacks? - Is everything set up correctly? - Where can we scale, and what can we cut back on? These are the questions I ask myself and my clients, whom I truly consider as partners. ## Flere cases [B2B cases \ **Bazoom Group** \ Read how I worked with Bazoom Group \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/bazoom-group/) [Brands \ **BarkDNA** \ Read about how I worked with BarkDNA \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/barkdna/) [E-commerce \ **Firtal Web A/S** \ My role within one of the biggest e-com houses in Scandinavia \ ![4-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20106'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/firtal/) [Education \ **Business Academy Kolding** \ Read about how I taught at IBA Kolding \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/business-academy-kolding/) [Services \ **AAO Osteopathy** \ My role within the biggest osteopath chain in Europe \ ![Logo 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20555'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/aao-osteopathy/) [E-commerce \ **Molly & My** \ Learn more on how I've worked with Molly & My \ ![mollyogme-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20107'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mollyogmy/) [E-commerce \ **Dubaipetfood** \ More about how I worked with Dubaipetfood \ ![logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20192'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/dubaipetfood/) [Car dealers \ **MyGarage** \ My role within the most luxury car dealer in Scandinavia \ ![mygarage-white-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20126'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mygarage/) [Education \ **Knowledge Center for Digital Commerce** \ Read about how I worked with the Knowledge Center for Digital Commerce \ ![videnscenter-logo-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/videnscenter/)