---
title: "Case: Working with Reshopper, Denmark’s top marketplace"
description: "Learn how we scaled Reshopper into one of Denmark’s most downloaded apps. I’ve been their digital sparring partner for three years."
url: "https://www.mickyweis.com/en/case/reshopper/"
source: "https://www.mickyweis.com/en/case/reshopper/"
---
[Apps  
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**Reshopper**  
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Read how I worked with Reshopper  
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![Reshopper_MW](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20225'%3E%3C/svg%3E)  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/reshopper/)

##### 500.000

###### App downloads

##### External CMO

###### Strategy and consulting

##### Advertising

###### Via Facebook & Instagram

## Short introduction

Reshopper is a leading app based platform for buying and selling second hand baby equipment and children’s clothing. It connects families directly with other families, making second hand trading safe and easy. And they are only just getting started.

## Solution

I have been a digital sparring partner for the platform over the past three years, since I first met their CEO, Nicolai. Scaling an app often involves challenges such as building a strong advertising strategy, conducting in depth SEO and technical analysis to scale organic traffic, and optimising user flows to retain users over time.

![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201043%20642'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)

![Micky Weis speaking at a digital conference with a headset microphone](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20233%20233'%3E%3C/svg%3E)

##### Nicolai Danmark Johannesen

##### Co-founder and CEO at Reshopper.com

##### About Micky Weis...

Micky has a superior knowledge in digitalization and how to scale IT related businesses. Micky has been a great value not only for Reshopper, but also for my personal understanding on subjects such as SEO, FB advertising and Growth Hacking. I would not hesitate to recommend Micky to any company who might need extra eyes on their strategies in the digital world.

### Get a no-obligation offer

I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?

- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?

These are the questions I ask myself and my clients, whom I truly consider as partners.

## Flere cases

[B2B cases  
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**Bazoom Group**  
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Read how I worked with Bazoom Group  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/bazoom-group/)

[Brands  
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**BarkDNA**  
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Read about how I worked with BarkDNA  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/barkdna/)

[E-commerce  
\
**Firtal Web A/S**  
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My role within one of the biggest e-com houses in Scandinavia  
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![4-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20106'%3E%3C/svg%3E)  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/firtal/)

[Education  
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**Business Academy Kolding**  
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Read about how I taught at IBA Kolding  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/business-academy-kolding/)

[Services  
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**AAO Osteopathy**  
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My role within the biggest osteopath chain in Europe  
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![Logo 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20555'%3E%3C/svg%3E)  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/aao-osteopathy/)

[E-commerce  
\
**Molly & My**  
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Learn more on how I've worked with Molly & My  
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![mollyogme-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20107'%3E%3C/svg%3E)  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mollyogmy/)

[E-commerce  
\
**Dubaipetfood**  
\
More about how I worked with Dubaipetfood  
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![logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20192'%3E%3C/svg%3E)  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/dubaipetfood/)

[Car dealers  
\
**MyGarage**  
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My role within the most luxury car dealer in Scandinavia  
\
![mygarage-white-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20126'%3E%3C/svg%3E)  
\
![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mygarage/)

[Education  
\
**Knowledge Center for Digital Commerce**  
\
Read about how I worked with the Knowledge Center for Digital Commerce  
\
![videnscenter-logo-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E)  
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![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/videnscenter/)