Short introduction
Sinners Inc is Denmark’s leading tattoo studio, run by Mark Wosgerau, who is one of the world’s most recognized tattoo artists. Over the years, Mark has also become a good friend of mine. Sinners is known for their insanely impressive studio interior, their tattoo artists who have traveled all over the world and, among other things, have guested at Bang Bang. Mark has always been one step ahead of the competition in the industry and constantly thinks differently, innovates, and challenges the status quo.
His inspiration from the fashion world has always been incredibly inspiring for me to work with. Sinners came to me in 2018 with the ambition of improving their online presence. This included a desire to improve tracking on their website and to build the brand of both the studio globally and Mark’s personal profile, with several more added over time.
Solution
The first thing I did was set up dashboards for my own use in DashThis. This allowed me to track performance across the different tattoo artists. I then added them to another influencer tool I use called Modash, which gave me deeper insights into their performance.
After that, I set up a simple campaign structure focused on branding both the studio and, importantly, all of the tattoo artists. I had frequent discussions with Facebook’s own support team about how to track new followers from Instagram based on ads, as there is no direct metric or KPI setup for this. As a result, I pulled the data into Google Sheets and compared our ad spend with follower growth across the world using Modash.
This made it possible to grow, among other things, Mark’s profile to nearly 500,000 followers, and at the time of writing, the studio has more than 80,000 followers. The entire idea behind building a follower base has, of course, been to increase global brand awareness and, not least, to attract collaborations with other major brands. This is the mindset I admire most about Mark and his team: they always want more. A case I have been incredibly proud to be a part of.
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I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
