--- title: "Case: The Digital Strategy for The Burger Concept" description: "My task was to assist in setting up Google My Business and ensuring that their online advertising was properly managed." url: "https://www.mickyweis.com/en/case/tbc/" source: "https://www.mickyweis.com/en/case/tbc/" --- [Brands \ **The Burger Concept** \ Read about how I worked with TBC \ ![burger-logo-hvi](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20340%20156'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/tbc/) ##### Digital Strategy ###### Strategy and Consulting ##### Advertising ###### Facebook & Instagram ##### KPI's & tracking ###### Review ## Short introduction The Burger Concept is a rapidly growing burger chain. Today, the chain consists of 9 locations and plans to have over 20 within a few years. From day one, the chain has been focused on running everything digitally, meaning they had to make sure all their online platforms were in order. My task was to assist the chain in setting up Google My Business and to ensure that their online advertising — including Snapchat, Instagram, Facebook, and Google Ads — was in place. The chain has aimed to be number one in terms of quality, while also ensuring that the meal is affordable for everyone. ## Solution I’m proud to be part of this journey. Morten and Simon have become close friends of mine, and it has been a pleasure to witness true entrepreneurship from the sidelines. From day one, I built a digital dashboard across all channels to ensure full control of their advertising. We have had a clear digital strategy for each city we enter. In addition, we have focused on maintaining strong SEO and having an overall digital strategy that supports both online ordering as well as email flows and SMS campaigns. Today, we are active on all digital platforms, and we can clearly see the difference when we roll out campaigns on these platforms compared to doing nothing. Furthermore, we have had strong collaboration between our graphic designer and our online platforms to create a cohesive visual identity — including print materials. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201043%20642'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E) ![Man in apron smiling in a kitchen of The Burger Concept](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20349%20349'%3E%3C/svg%3E) ##### Simon Franck ##### Co-owner & Director, The Burger Concept ApS ##### About Micky Weis... We’ve used Micky from the very beginning — one of the best decisions we’ve made for the company’s growth and strategy! Micky is quite literally worth his weight in gold. I have no doubt whatsoever that he deserves a great deal of credit for where we are today. If you want to take your business or brand to the next level, I can only recommend getting in touch with him!! ### Get a no-obligation offer I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level? - Are there potential growth hacks? - Is everything set up correctly? - Where can we scale, and what can we cut back on? These are the questions I ask myself and my clients, whom I truly consider as partners. ## Flere cases [B2B cases \ **Bazoom Group** \ Read how I worked with Bazoom Group \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/bazoom-group/) [Brands \ **BarkDNA** \ Read about how I worked with BarkDNA \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/barkdna/) [E-commerce \ **Firtal Web A/S** \ My role within one of the biggest e-com houses in Scandinavia \ ![4-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20106'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/firtal/) [Education \ **Business Academy Kolding** \ Read about how I taught at IBA Kolding \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/business-academy-kolding/) [Services \ **AAO Osteopathy** \ My role within the biggest osteopath chain in Europe \ ![Logo 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20555'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/aao-osteopathy/) [E-commerce \ **Molly & My** \ Learn more on how I've worked with Molly & My \ ![mollyogme-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20107'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mollyogmy/) [E-commerce \ **Dubaipetfood** \ More about how I worked with Dubaipetfood \ ![logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20192'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/dubaipetfood/) [Car dealers \ **MyGarage** \ My role within the most luxury car dealer in Scandinavia \ ![mygarage-white-logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20126'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/mygarage/) [Education \ **Knowledge Center for Digital Commerce** \ Read about how I worked with the Knowledge Center for Digital Commerce \ ![videnscenter-logo-hvid](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E) \ ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20426%20328'%3E%3C/svg%3E)](https://www.mickyweis.com/en/case/videnscenter/)