--- title: "E-commerce explained » Understanding it's rise the last…" description: "Learn from 17 years of experience with platforms like Shopify, Magento and WooCommerce in our in-depth blog posts on e-commerce." url: "https://www.mickyweis.com/en/e-commerce-en/" source: "https://www.mickyweis.com/en/e-commerce-en/" --- Category # E-commerce E-commerce – What is it really? E-commerce refers to electronic commerce, which means online trading. It involves selling products via the internet, digitally – to users, and this can be done nationally or internationally. It’s an area that more and more people… [![Is high ticket affiliate marketing profitable?](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/high-ticket-affiliate-marketing/) E-commerce ## [Is high ticket affiliate marketing profitable?](https://www.mickyweis.com/en/high-ticket-affiliate-marketing/) High ticket affiliate marketing is gaining traction—and for good reason. Where traditional affiliate programs often focus on small commissions and… 10 Jun 2025 · 5 min [![Best alternatives to Google Analytics 4 in 2025](https://www.mickyweis.com/wp-content/uploads/2025/04/meta-ads-incrementals-758x429.png)](https://www.mickyweis.com/en/alternatives-google-analytics/) E-commerce ## [Best alternatives to Google Analytics 4 in 2025](https://www.mickyweis.com/en/alternatives-google-analytics/) Google Analytics 4 (GA4) is one of the most widely used analytics tools for understanding user behavior on websites and… 31 May 2025 · 4 min [![AI SEO Tools: These are the AI SEO tools I actually use (And why you should too)](https://www.mickyweis.com/wp-content/uploads/2025/05/ai-seo-tools-758x429.png)](https://www.mickyweis.com/en/ai-seo-tools/) Artificial intelligence ## [AI SEO Tools: These are the AI SEO tools I actually use (And why you should too)](https://www.mickyweis.com/en/ai-seo-tools/) Hey again. I’m back. I’ve been working with SEO for as long as I can remember, been lucky to have… 18 May 2025 · 17 min [![ChatGPT shopping: Is Google finally facing real competition?](https://www.mickyweis.com/wp-content/uploads/2025/04/GPT-shopping-758x429.png)](https://www.mickyweis.com/en/chatgpt-shopping/) Artificial intelligence ## [ChatGPT shopping: Is Google finally facing real competition?](https://www.mickyweis.com/en/chatgpt-shopping/) OpenAI has just launched a new feature in ChatGPT called Shopping and I believe it could have significant consequences for both… 29 Apr 2025 · 8 min [![Incremental attribution: Why META’s update matters for marketers](https://www.mickyweis.com/wp-content/uploads/2025/04/meta-ads-incrementals-758x429.png)](https://www.mickyweis.com/en/incremental-attribution/) Big data ## [Incremental attribution: Why META’s update matters for marketers](https://www.mickyweis.com/en/incremental-attribution/) Meta has launched a new way to measure ad effectiveness – known as Incremental Attribution. It might sound like yet… 29 Apr 2025 · 3 min [![Digital marketing in Dubai: How to use your digital toolbox to win in the UAE region.](https://www.mickyweis.com/wp-content/uploads/2025/04/dubai-digital-marketing-758x429.png)](https://www.mickyweis.com/en/digital-marketing-in-dubai/) Digital Business Development ## [Digital marketing in Dubai: How to use your digital toolbox to win in the UAE region.](https://www.mickyweis.com/en/digital-marketing-in-dubai/) I’ve had the pleasure of working med-side on several digital projects in Dubai – most notably with Dubai Pet Food,… 22 Apr 2025 · 11 min [![Why choose Shopware? A complete guide to this e-commerce platform](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/shopware/) E-commerce ## [Why choose Shopware? A complete guide to this e-commerce platform](https://www.mickyweis.com/en/shopware/) Have you heard of the german e-commerce platform called Shopware? If not, today’s post takes a look at this open-source… 27 Oct 2024 · 3 min [![SSL certification guide: Everything you need for a secure website](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/guide-ssl-certificates/) E-commerce ## [SSL certification guide: Everything you need for a secure website](https://www.mickyweis.com/en/guide-ssl-certificates/) Introduction to SSL Certificates: What is SSL and Why is It Important? You may have noticed that when making online… 23 Oct 2024 · 6 min [![Exploring the Chinese E-Commerce Market](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/exploring-chinese-ecommerce/) E-commerce ## [Exploring the Chinese E-Commerce Market](https://www.mickyweis.com/en/exploring-chinese-ecommerce/) The Explosive Growth of Chinese E-Commerce When it comes to e-commerce, China is undeniably one of the largest and most… 20 Oct 2024 · 5 min [![Ghost commerce vs traditional e-commerce: What actually changes?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ghost-commerce/) Digital Business Development ## [Ghost commerce vs traditional e-commerce: What actually changes?](https://www.mickyweis.com/en/ghost-commerce/) At first glance, ghost commerce and traditional e-commerce may look similar. Both involve selling products online, using digital storefronts, and… 15 Aug 2024 · 4 min [![404 errors: Causes, impacts, and fixes](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/404-error/) E-commerce ## [404 errors: Causes, impacts, and fixes](https://www.mickyweis.com/en/404-error/) Introduction to the 404 error: Basic definition You have most likely already encountered the so-called 404 error during your time… 30 Jul 2024 · 5 min [![Zapier: My favorite tool to automate tasks and save time](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-zapier/) E-commerce ## [Zapier: My favorite tool to automate tasks and save time](https://www.mickyweis.com/en/what-is-zapier/) I have on several occasions briefly written about the popular automation tool called Zapier. One of my favourite marketing tools… 25 Jul 2024 · 2 min [![Unlocking the power of user experience: How to enhance customer satisfaction and boost conversions](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/user-experience/) E-commerce ## [Unlocking the power of user experience: How to enhance customer satisfaction and boost…](https://www.mickyweis.com/en/user-experience/ "Unlocking the power of user experience: How to enhance customer satisfaction and boost conversions") User experience is a concept most of us are familiar with, but when it comes down to it, do we… 30 May 2024 · 3 min [![CRO – Conversion Rate Optimization](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/conversion-rate-optimization/) Digital Business Development ## [CRO – Conversion Rate Optimization](https://www.mickyweis.com/en/conversion-rate-optimization/) I have briefly touched upon the concept of conversion rate before, and I thought I would dig a little deeper… 25 May 2024 · 2 min [![Unlocking the power of HubSpot CRM: Is it the ultimate all-in-one solution?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/hubspot-crm/) Big data ## [Unlocking the power of HubSpot CRM: Is it the ultimate all-in-one solution?](https://www.mickyweis.com/en/hubspot-crm/) I believe HubSpot has been part of the marketing world for as long as I’ve been working in the industry.… 21 May 2024 · 4 min [![Why Shopify is the ultimate e-commerce platform: A comprehensive guide for success](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/shopify-webshop-platform/) E-commerce ## [Why Shopify is the ultimate e-commerce platform: A comprehensive guide for success](https://www.mickyweis.com/en/shopify-webshop-platform/) Micky, which e-commerce platform is the best? I still get that question every week. When we talk about e-commerce, there… 21 May 2024 · 11 min [![Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress management](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/kinsta-wordpress-serverhosting/) Big data ## [Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress…](https://www.mickyweis.com/en/kinsta-wordpress-serverhosting/ "Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress management") I love Kinsta. For backup, hosting, and everything in between. My good friend Mads, who is a developer, recommended their… 21 May 2024 · 8 min [![Master SEO in 2023: Your complete guide to Bard, ChatGPT and more](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/seo-2023/) E-commerce ## [Master SEO in 2023: Your complete guide to Bard, ChatGPT and more](https://www.mickyweis.com/en/seo-2023/) Have you ever wondered what SEO looks like in 2023? I’ve thought about it a lot. It’s a bit like… 12 Apr 2024 · 10 min [![Start a webshop; Beginners guide to start an ecommerce business today](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/start-ecommerce-business/) Big data ## [Start a webshop; Beginners guide to start an ecommerce business today](https://www.mickyweis.com/en/start-ecommerce-business/) Welcome back! I thought it was time for another quick course! Dreaming of running an ecommerce business? Many of you… 19 Feb 2024 · 16 min [![Link building: Strategies for backlinks to boost SEO in 2025](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/link-building-2025/) E-commerce ## [Link building: Strategies for backlinks to boost SEO in 2025](https://www.mickyweis.com/en/link-building-2025/) Are you looking for ways to improve your SEO with link building in 2025? Link building is a crucial factor… 12 Feb 2024 · 5 min [![Exploring the internet’s history and the future it’s creating](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4-758x429.png)](https://www.mickyweis.com/en/history-of-internet/) E-commerce ## [Exploring the internet’s history and the future it’s creating](https://www.mickyweis.com/en/history-of-internet/) I’ve worked with online marketing and e-commerce for 17 years now, and during this time, we’ve seen huge changes in… 9 Dec 2023 · 5 min [![What is a URL and how can it boost your SEO efforts?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/url/) E-commerce ## [What is a URL and how can it boost your SEO efforts?](https://www.mickyweis.com/en/url/) Every time we visit a website or follow a link, we use a URL. You’ve probably heard the term URL… 7 Dec 2023 · 4 min [![How I would market a SaaS tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/saas-tool/) Advertising ## [How I would market a SaaS tool](https://www.mickyweis.com/en/saas-tool/) What is a SaaS tool? In this series of posts where I dive into how I would market a business,… 14 Nov 2023 · 9 min [![SEO in 2023: Strategies for more visibility](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/seo-in-2023/) Artificial intelligence ## [SEO in 2023: Strategies for more visibility](https://www.mickyweis.com/en/seo-in-2023/) In a world where digital presence has become crucial for business success, search engine optimization (SEO) stands at the forefront… 29 Sep 2023 · 10 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)