--- title: "Facebook Marketing Strategies » How to use the platform correctly" description: "Stay updated on the latest trends and strategies for both Facebook and Instagram marketing. Discover valuable insights from years of experience." url: "https://www.mickyweis.com/en/facebook/" source: "https://www.mickyweis.com/en/facebook/" --- ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201043%20642'%3E%3C/svg%3E) # Facebook **Facebook Marketing – How to use the platform correctly?** Facebook marketing is no longer just about hitting the boost button and posting randomly here and there. It requires a streamlined effort and a focus on how the channels interact with each other. The major advertising platform is only getting bigger and bigger at the moment, which also means it takes a lot to stay updated on the platform. Over the past decade I’ve worked with Facebook and later Instagram marketing. A few years ago, Facebook decided to buy Instagram and then connect the two platforms together. I share all that knowledge here on the blog. Read all my blog posts about Facebook marketing. [Big data \ **Incremental attribution: Why META’s update matters for marketers** \ ![Incremental attribution: Why META’s update matters for marketers](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/incremental-attribution/) [Facebook \ **Facebook Ads; The ultimate guide to managing ads and get results** \ ![Facebook Ads; The ultimate guide to managing ads and get results](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-ads/) [Facebook \ **Understanding Facebook Conversions API: Why it matters to setup today** \ ![Understanding Facebook Conversions API: Why it matters to setup today](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-conversions-api/) [Facebook \ **Threads – Meta’s bold move against Twitter** \ ![Threads – Meta’s bold move against Twitter](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/threads/) [Facebook \ **Retargeting explained: What it is and how to use it** \ ![Retargeting explained: What it is and how to use it](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/retargeting/) [Facebook \ **Exploring Meta Advantage+: A smarter way to manage ads?** \ ![Exploring Meta Advantage+: A smarter way to manage ads?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/meta-advantage/) [Facebook \ **Verified by Meta: What it is and why it matters** \ ![Verified by Meta: What it is and why it matters](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/verified-by-meta/) [E-commerce \ **More than 100 strategies to scale your business successfully** \ ![More than 100 strategies to scale your business successfully](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/100-strategies-business-growth/) [Facebook \ **Skyrocket your leads with Facebook lead generation ads** \ ![Skyrocket your leads with Facebook lead generation ads](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/lead-generation-ads/) [Facebook \ **Unlock profit potential with Profitmetrics** \ ![Unlock profit potential with Profitmetrics](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/profitmetrics/) [Facebook \ **Which platform is best for advertising?** \ ![Which platform is best for advertising?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/best-platform-advertising/) [E-commerce \ **How ROAS impacts your marketing success** \ ![How ROAS impacts your marketing success](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-roas/) [Facebook \ **Tracking conversions with Facebook Pixel** \ ![Tracking conversions with Facebook Pixel](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-pixel/) [Facebook \ **Facebook Business Manager: The easy way to manage your advertising** \ ![Facebook Business Manager: The easy way to manage your advertising](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-business-manager/) [Facebook \ **How to set up your products on Facebook without the hassle** \ ![How to set up your products on Facebook without the hassle](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/products-facebook-ads/) [Facebook \ **Smarter spending: 19 Facebook ad tips that work** \ ![Smarter spending: 19 Facebook ad tips that work](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-ad-tips/) [Facebook \ **Building your brand as a DJ or musician** \ ![Building your brand as a DJ or musician](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/branding-dj-musician/) [B2B marketing \ **The synergy between Google and Facebook** \ ![The synergy between Google and Facebook](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/synergy-google-facebook/) [E-commerce \ **Interview: From a basement dream to Denmark’s biggest racket shop** \ ![Interview: From a basement dream to Denmark’s biggest racket shop](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/interview-ketshop/) [Content Marketing \ **How I would market a real estate business** \ ![How I would market a real estate business](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-real-estate-business/) [Facebook \ **How would I market a nightclub and bar?** \ ![How would I market a nightclub and bar?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-nightclub/) [E-mail marketing \ **Politicians and online marketing – The ultimate guide** \ ![Politicians and online marketing – The ultimate guide](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/politicians-online-marketing/) [Facebook \ **Why Facebook lead ads are your email list’s best friend** \ ![Why Facebook lead ads are your email list’s best friend](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-lead-generation-ads/) [Facebook \ **Is your Facebook advertising paying off?** \ ![Is your Facebook advertising paying off?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/earn-money-facebook/) [Facebook \ **Instagram shopping guide for beginners** \ ![Instagram shopping guide for beginners](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-shopping-guide/) [Facebook \ **The power of messenger bots – save time with automation** \ ![The power of messenger bots – save time with automation](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20680%20356'%3E%3C/svg%3E)](https://www.mickyweis.com/en/messenger-bots/) [Facebook \ **Facebook re-targeting done right** \ ![Facebook re-targeting done right](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-retargeting/) [Facebook \ **Build instagram audiences based on engagement** \ ![Build instagram audiences based on engagement](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/interaction-instagram/) [Advertising \ **5 Facebook hacks you probably didn’t know** \ ![5 Facebook hacks you probably didn’t know](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/5-facebook-hacks/)