--- title: "Google Gemini: Everything You Need to Know" description: "Google has introduced a comprehensive AI strategy that offers more possibilities than many of us anticipated. Learn more here." url: "https://www.mickyweis.com/en/google-gemini/" source: "https://www.mickyweis.com/en/google-gemini/" published: "2024-09-15T10:32:46+00:00" --- ![ai chatgpt 4](https://www.mickyweis.com/wp-content/uploads/2023/05/ai-chatgpt-4.png) There’s no denying it: If tech companies want to maintain their position in consumers’ daily lives, it’s essential to have a solid AI strategy. Google has previously introduced AI models across its platforms, but now they have introduced a more comprehensive strategy that includes more AI tools than many of us expected from the tech giant. Let’s dive into what Google Gemini is and what it can contribute to the AI landscape in the future. [Interested in learning more about Google’s history? I’ve written a post about how Google became the world’s leading search engine — you can read it here.](https://www.mickyweis.com/en/google-history/) Jump to section [Toggle](#) ## What is Google Gemini? Back in December 2023, Google introduced their version of an AI language model designed to compete with OpenAI’s [ChatGPT.](https://www.mickyweis.com/en/what-is-chatgpt/) Google’s intent was to develop an AI model that would be trained on both text and visual data to create the most advanced multimodal AI tool possible. Additionally, Google has also introduced advanced coding capabilities for their AI model that can process large amounts of code and complex problems. Google’s AI model has since been named Google Gemini and now functions as a group of AI models that can be used across Google’s platforms and apps, replacing the chatbot previously known as [Google Bard.](https://www.mickyweis.com/en/seo-2023/) ## One AI Strategy: 4 Different Models According to Google, their [Gemini model](https://deepmind.google/models/gemini/) is one of the most flexible on the market, offering four different versions: Gemini Ultra, Gemini Pro, Gemini Flash, and Gemini Nano (1 & 2). ### Gemini Ultra Gemini Ultra is the largest and most powerful of the four models and, according to Google, can be used for complex tasks and even large scientific projects. ### Gemini Pro Gemini Pro is a lighter version of Gemini Ultra and is particularly suited for heavier projects that include coding work and software development. ### Gemini Flash Gemini Flash is the most versatile model, and as the name suggests, it is the fastest of the four Gemini models. Flash can be used for a wide range of tasks, including image and video input. ### Gemini Nano Gemini Nano 1 & 2 are designed to operate on smartphones and tablets, allowing AI features to run directly on a device without relying on cloud-based models. Nano 2 is said to be designed to work offline, but currently, the Nano model is only available on Android smartphones. [How do you advertise on Google platforms? Read more in my post about Google Ads here.](https://www.mickyweis.com/en/google-ads-agency/) ## Subscriptions to Google Gemini At the moment, Gemini Flash (the former Google Bard) is available for free through Google’s apps and platforms and has recently become available as a standalone app as well. Gemini Pro is available with limited free access, and the more advanced Ultra model requires a monthly subscription through Google One AI Premium Plan. For web and app developers, the advanced features of the Gemini models are available through a paid plan on Google Cloud’s Vertex AI. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fgoogle-gemini%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/chatgpt-ads/) Artificial intelligence ## [Could ChatGPT ads reshape the future of AI marketing?](https://www.mickyweis.com/en/chatgpt-ads/) Artificial intelligence has dramatically transformed the digital landscape in just a few years. Where search engines were previously the primary… 20 Feb 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-funnel-ai/) AI & Kunstig intelligens ## [Marketing funnel vs. AI: How AI is transforming the customer journey](https://www.mickyweis.com/en/marketing-funnel-ai/) The classic marketing funnel has for decades served as a foundational model for how companies attract, engage, and convert customers.… 18 Feb 2026 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/llm-seeding/) Artificial intelligence ## [LLM seeding: How to make your brand visible in AI-generated answers](https://www.mickyweis.com/en/llm-seeding/) As artificial intelligence becomes increasingly integrated into search, research, and decision-making processes, we are facing a new discipline within digital… 13 Feb 2026 · 13 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)