We can’t ignore it: If tech companies want to maintain their position in consumers’ daily lives, it’s essential to have a solid AI strategy.
Google has previously proposed AI models as part of their platforms, but now they have introduced a more comprehensive strategy that includes more AI tools than many of us expected from the tech giant.
Let’s dive into what Google Gemini is and what it can contribute to the AI landscape in the future.
What is Google Gemini?
Back in December 2023, Google introduced their version of an AI language model designed to compete with OpenAI’s ChatGPT in the future.
Google’s intent was to design and produce an AI model that would be trained with both text and visual elements simultaneously to create the most advanced multimodal AI tool possible.
Additionally, Google has announced special coding features for their AI model that can process large amounts of code and complex problems.
Google’s AI model has since been named Google Gemini and now functions as a group of AI models that can be used across Google’s platforms and apps, replacing the chatbot previously known as Google Bard.
One AI Strategy: 4 Different Models
According to Google, their Gemini model is one of the most flexible on the market, offering four different versions: Gemini Ultra, Gemini Pro, Gemini Flash, and Gemini Nano (1 & 2).
Gemini Ultra
Gemini Ultra is the largest and most powerful of the four models and, according to Google, can be used for complex tasks and even large scientific projects.
Gemini Pro
Gemini Pro is the smaller sibling of Ultra and is particularly suited for heavier projects that include coding work and software development.
Gemini Flash
Gemini Flash is the most versatile model, and as the name suggests, it is the fastest of the four Gemini models.
Flash can be used for a wide range of tasks, including image and video input.
Gemini Nano
Gemini Nano 1 & 2 are designed to operate on smartphones and tablets, offering faster responses to prompts than if connected to one of the other external Gemini models.
Nano 2 is said to be designed to work offline, but currently, the Nano model is only available on Android smartphones.
How do you advertise on Google platforms? Read more in my post about Google Ads here.
Subscriptions to Google Gemini
At the moment, Gemini Flash (the former Google Bard) is available for free through Google’s apps and platforms and has recently become available as a standalone app as well.
Gemini Pro can be accessed partially for free, and the more advanced Ultra model requires a monthly subscription through Google One AI Premium Plan.
For web and app developers, the advanced features of the Gemini models are available through a paid plan on Google Cloud’s Vertex AI.
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