--- title: "What is AR – Understanding Augmented Reality" description: "When it comes to Extended Reality, we are talking about virtual worlds such as Virtual Reality (VR) and Augmented Reality (AR). Read more." url: "https://www.mickyweis.com/en/augmented-reality/" source: "https://www.mickyweis.com/en/augmented-reality/" published: "2023-03-20T08:41:15+00:00" --- ![marketing attribution topbanner](https://www.mickyweis.com/wp-content/uploads/2021/04/marketing-attribution-topbanner.png) The boundary between what is real and what is virtual has become increasingly blurred in recent years. With this development, we have become familiar with many new concepts that can all be gathered under the common term: Extended Reality. But what does this extended reality actually involve? When it comes to Extended Reality, we are talking about virtual worlds such as [Virtual Reality (VR)](https://www.mickyweis.com/en/vr-oculus-meta/) and Augmented Reality (AR). Back in 2018, I talked about marketing trends worth keeping an eye on, and among these, VR was already in the spotlight. Here, we will focus on Augmented Reality. But first, it is worth clarifying the difference between these immersive technologies. Jump to section [Toggle](#) ## **What is the difference between VR and AR?** ### Augmented Reality (AR) – Enhancing the real world with digital content. **Example:** You use your smartphone’s camera to visualize how a sofa would look in your living room. The digital version of your dream sofa appears on your smartphone’s screen, while showing your living room through the camera. You can now move your camera around and visualize the sofa from different angles to determine whether it would actually fit well in your space. ### **Virtual Reality (VR) – simulated and computer-generated environments.** **Example:** With a pair of VR glasses, you can enter a wide variety of digital worlds, including games, where you step into a simulated universe and can immerse yourself completely as if it were real. ## **How can AR be used?** These new virtual additions to the real world have truly pushed the limits of what is possible. The line between the virtual and the real is no longer sharply divided. With Augmented Reality, it is possible to add an extra layer of information to the real world simply by using a smartphone or a pair of AR glasses. Today, AR is used in everything from mobile games, such as the popular Pokémon Go, to companies that want to give their customers the opportunity to visualize a product before purchasing it. This applies to furniture retailers, makeup brands, and many others where it makes sense for the customer to see the product in a home setting. All in all, the technology behind AR provides new opportunities for the real world in many different contexts. With the rapid development of this technology, AR will undoubtedly become even more advanced within a few years, and more companies will be able to put it to use. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Faugmented-reality%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? 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