--- title: "How redirects work and when to implement them" description: "Redirects can be confusing. Click here to learn how to use them properly and understand what each type does." url: "https://www.mickyweis.com/en/what-are-redirects/" source: "https://www.mickyweis.com/en/what-are-redirects/" published: "2020-10-27T09:24:16+00:00" --- ![brevkasse marketing top 3](https://www.mickyweis.com/wp-content/uploads/2021/04/brevkasse-marketing-top-3.png) Redirects are something you can’t avoid when working with online marketing. But what exactly are they? What types of redirects are there? And what is best practice? I’ll do my best to answer these questions in this article. Jump to section [Toggle](#) ## **The short definition of redirects** In short, URL redirects are a way to redirect one URL — that is, a web address — to another. For example, if you visit domain1.com, you might be redirected to domain2.com. Another example could be a redirect within the same website. For instance, if you visit domain.com/blog and get redirected to domain.com/articles. ## **The different types of redirects** When we talk about redirects, we usually mean two types: **301 redirects and 302 redirects.** A **301 redirect** means a page has moved permanently. Using the example above, it means what was at domain.com/blog has permanently moved to domain.com/articles. A **302 redirect** means something has moved temporarily. This could be if you are working on a new website and want people to visit a temporary page, for example if a page is down. When doing a technical SEO analysis, redirects are something you check to see if they are done correctly, as this can have a big impact on your website’s performance in search results. ## **Google and redirects** When working with redirects, we do it for two reasons. We do it for the user, so they end up in the right place if they visit a URL that has been moved. And we do it for search engines (in Denmark, mainly Google). ### **When do you use redirects?** As the name suggests, redirects are used when you want to redirect from one URL to another. This happens if you delete a page on your website and want Google to transfer the SEO value from the deleted page to the new one — and also understand that the page has been moved and replaced. For example, if a product on an [online store](https://www.mickyweis.com/en/start-ecommerce-business/) is discontinued or a company no longer offers a service, redirects become relevant. ## **Redirects can be simple or complex** Another common example is when you change platforms and the [URL](https://www.mickyweis.com/en/url/) structure changes. This could happen if you move your shop from Magento to Shopify. Different shop systems have different URL structures. Therefore, it may be necessary to create redirects from old URLs to new URLs to ensure Google understands the pages have moved. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fwhat-are-redirects%2F%23kommentarer) ## Read next [![Is TEMU the real deal – or too good to be true?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![Content audit: Unlock the full potential of your existing content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min [![Experiential marketing: Guide to creating meaningful brand moments](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)