--- title: "Meet ChatGPT 4.0: What can we expect?" description: "GPT 4.0 surpasses the previous version with a higher degree of creativity and the ability to handle larger amounts of data." url: "https://www.mickyweis.com/en/chatgpt-4-0/" source: "https://www.mickyweis.com/en/chatgpt-4-0/" published: "2023-06-15T09:56:32+00:00" --- ![ai chatgpt 4](https://www.mickyweis.com/wp-content/uploads/2023/05/ai-chatgpt-4.png) ChatGPT is, as many know, the popular and much-discussed chatbot that uses artificial intelligence to generate meaningful content based on prompts given by users. For example, if you ask the chatbot to generate a few examples of title tags in an SEO context or a newsletter for your customers based on a previously written email, you can expect to receive meaningful responses you can actually use. ChatGPT has firmly established itself as one of the most widely used AI tools currently applied across a variety of contexts. In a previous article about ChatGPT, I mentioned that this tool is designed to continuously improve its capabilities by learning from the feedback it receives. Today, we’ll explore one of those improvements, as the latest version – ChatGPT 4.0 – has recently been launched. Jump to section [Toggle](#) ## What to expect from the latest version ChatGPT stands for “Chat Generative Pre-trained Transformer,” and it’s the “transformer” aspect that’s particularly interesting here. This is the part of the tool that improves the more it is used. In other words, the more questions we ask the tool, the more knowledge and data it has to work with, making it more accurate in its responses. **OpenAI, the company behind [ChatGPT](https://www.mickyweis.com/en/ai-customer-support/), reports that GPT 4.0 has been improved in the following areas:** - Greater creativity in the writing process, allowing users to generate and edit more technically complex writing tasks, even in their personal writing style. - Version 4.0 accepts images as input and can generate meaningful content based on visual material. - The tool can handle texts exceeding 25,000 words, which enables in-depth analysis and the generation of long-form written content. GPT 4.0 therefore surpasses its predecessor with a higher degree of creativity and the ability to manage larger volumes of data—whether based on text or image. In my view, this enhancement in creativity and linguistic fine-tuning is especially relevant in a copywriting context (as long as you’re aware, from an SEO perspective, that AI may generate repeated content), and in general idea generation across multiple marketing disciplines—such as email marketing. ## Addressing previous criticisms In addition to introducing new features, OpenAI also notes that the development of version 4.0 includes important fixes based on previous critiques of the tool. The company has incorporated direct feedback from both experts and users, particularly to improve safety. In version 4.0, the tool is reportedly much less likely to respond with restricted content and more likely to return factual answers with reduced bias. OpenAI has repeatedly emphasized transparency as a core value in their updates to ChatGPT. This is, in other words, an AI tool that, thanks to its feedback-based learning capabilities, is designed to improve continuously and adapt to the data it is given. [Read more about other AI tools that can optimize your marketing in my post here.](https://www.mickyweis.com/en/ai-seo-tools/) There are still some limitations to keep in mind, such as contradictory responses, social biases, and misleading information. When you launch ChatGPT, its safeguard dialog boxes will also inform you of these limitations. Therefore, version 4.0 certainly won’t be the last improved version we see in the future. ## How to get started with ChatGPT 4.0 As of now, ChatGPT 4.0 is only available to users with a ChatGPT Plus subscription. The free version of the tool still runs on GPT 3.5. However, Bing has recently stated that its new AI chatbot, Bing Chat, is built on the same technology as GPT 4.0 and includes some of its features. So, if you want a preview of GPT 4.0, you can check out the free Bing Chat, which is accessible via the Bing app or by downloading the latest version of Microsoft Edge for desktop. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. 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