--- title: "Need a product feed? Here’s how to create one yourself" description: "Understand what product feeds are and why a well-optimized product feed is essential for your online marketing efforts." url: "https://www.mickyweis.com/en/product-feed/" source: "https://www.mickyweis.com/en/product-feed/" published: "2020-12-13T11:30:39+00:00" --- ![social img uddannelse maj2019](https://www.mickyweis.com/wp-content/uploads/2021/04/social-img-uddannelse-maj2019.png) When you’re working on either Facebook or Google advertising, you’ve most likely been asked to upload a product feed. The same may be true if you’ve created a [webshop](https://www.mickyweis.com/en/start-ecommerce-business/) on Pricerunner or an affiliate network. But what is a product feed? A product feed is simply a data file that contains all the information about your products. Jump to section [Toggle](#) ## How do you create a product feed? But Micky, how do I create a product feed? There are many ways to do it. In some shop systems, you can just extract it via the system’s API. Otherwise, you can create it yourself in a spreadsheet. Alternatively, you can use dedicated tools for the task. If you’re looking for Danish tools, you can use Boostmyfeed and Avecdo, both of which are good solutions. ## The difference between a good and a bad product feed A bad product feed is one where prices are incorrect, and some wrong (or poor) descriptions are carried over, creating a generally bad impression (for example, in [Google Shopping](https://www.mickyweis.com/en/google-shopping-ads/)). A good product feed, on the other hand, is one where images are displayed correctly, names and descriptions are tailored, and the feed might even be optimized for the specific platform you’re advertising on. Additionally, both Facebook and Google reward you when you have good product feeds. The reward is a better quality score. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fproduct-feed%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)