--- title: "Facebook Conversions API » The impact of iOS updates for ads" description: "Learn about Facebook Conversions API, its advantages over Facebook Pixel, and how to set it up easily using Google Tag Manager or other tools." url: "https://www.mickyweis.com/en/facebook-conversions-api/" source: "https://www.mickyweis.com/en/facebook-conversions-api/" published: "2024-02-17T11:45:37+00:00" --- ![brevkasse marketing top 3](https://www.mickyweis.com/wp-content/uploads/2021/04/brevkasse-marketing-top-3.png) There’s a lot of talk about Facebook Conversions API these days, but very few actually understand what it is—and why we wouldn’t just stick to the familiar Facebook Pixel. Are you also a bit unsure about all of this? Read on and get a better understanding. Jump to section [Toggle](#) ## The problem with Facebook Pixels To understand why Facebook Conversions API is being discussed so much, we need to understand why the standard “pixel” is being talked about less. As I write this article, the infamous iOS 14.5 and several other updates have been rolled out. This update gives Apple device users the option to avoid being tracked and monitored as before. Combine this with the increasing prevalence of AdBlockers, and your data in Facebook Ads Manager becomes increasingly incomplete. That’s where Facebook Conversions API comes into play. ## Facebook Conversions API vs. pixel Unfortunately, Facebook Conversions API cannot entirely replace the traditional Facebook Pixel. The limitations introduced by iOS 14.5 impact it in a similar way as they do the Pixel. However, we are talking about it now because we want even more data as we are provided with less and less. The way we achieve this is by using multiple tools. Unlike Facebook Pixel, Conversions API can, for example, track data even if a user has an AdBlocker enabled. ### So, what is Facebook Conversions API? Facebook Conversions API sends data to Facebook Ads Manager about your users’ actions on your website (much like Facebook Pixel). It does this by not relying on cookies but instead tracking “events” or activities. ### How do I set up Facebook Conversions API? There are several ways to set it up. I prefer setting everything up through Google Tag Manager as it consolidates everything there. Big platforms like [Shopify](https://www.mickyweis.com/en/shopify-webshop-platform/), [WordPress](https://www.mickyweis.com/en/guide-wordpress/), and Magento are already developing standardized solutions for easier integration. Below is a video that clearly shows how to set it up using Google Tag Manager.   ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Ffacebook-conversions-api%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/incremental-attribution/) Big data ## [Incremental attribution: Why META’s update matters for marketers](https://www.mickyweis.com/en/incremental-attribution/) Meta has launched a new way to measure ad effectiveness – known as Incremental Attribution. It might sound like yet… 29 Apr 2025 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/facebook-ads/) Facebook ## [Facebook Ads; The ultimate guide to managing ads and get results](https://www.mickyweis.com/en/facebook-ads/) Getting traffic to your website with Facebook advertising is easy! But getting high-quality traffic is a different story – and… 1 Mar 2024 · 56 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/threads/) Facebook ## [Threads – Meta’s bold move against Twitter](https://www.mickyweis.com/en/threads/) In a very short time, a new competitor to Twitter has emerged and gained massive popularity with more than 70… 21 Oct 2023 · 3 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)