--- title: "What you need to know about inbound marketing" description: "In this post, I explain what inbound marketing is and share a real-life example from my own business. Learn more here." url: "https://www.mickyweis.com/en/inbound-marketing/" source: "https://www.mickyweis.com/en/inbound-marketing/" published: "2020-10-09T08:37:38+00:00" --- ![brevkasse marketing top 1](https://www.mickyweis.com/wp-content/uploads/2021/04/brevkasse-marketing-top-1.png) Inbound marketing is perhaps the most attractive form of marketing for people in the B2B space who are not fond of cold calling or unsolicited outreach. Simply put, it’s about creating marketing that attracts relevant leads and encourages them to reach out to your business. That was the short version, but let’s dive a bit deeper. Jump to section [Toggle](#) ## **An example of inbound marketing** Inbound marketing involves a range of initiatives, such as [search engine optimization](https://www.mickyweis.com/en/what-is-seo/), [content marketing](https://www.mickyweis.com/en/content-marketing-strategy/), and [paid advertising,](https://www.mickyweis.com/en/paid-ads-organic-results/) that attract relevant leads. **An example is actually this very site of mine.** For years, I’ve written blog posts that are found through social media and especially search engines. [My videos are discovered on YouTube,](https://www.mickyweis.com/video/) and I also offer a newsletter people can subscribe to. All of these marketing initiatives work together in my inbound marketing strategy. Combined, they help me attract relevant prospects for my consulting business. These prospects receive valuable content that positions me as an expert. The goal is that they eventually reach out to me. ## **The difference between inbound and outbound marketing** At the beginning, I mentioned cold outreach, which is likely the most traditional form of sales within what’s known as “outbound marketing.” **Outbound marketing** is when you actively try to get attention for your product. This can be done by making cold calls, sending direct emails to companies you want to work with, or simply trying to sell directly to the customer. **Inbound marketing** works in the opposite direction. Here, the goal is to attract potential customers by providing relevant content and gradually getting them interested enough to contact you. It’s worth mentioning, though, that a common tactic within inbound marketing is to measure how much [leads](https://www.mickyweis.com/en/lead-generation/) interact with your content. Some salespeople then reach out when those leads are considered “warm.” So inbound and outbound marketing shouldn’t be seen as strict opposites. In fact, they are two strategies that complement each other and often work very well together. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Finbound-marketing%2F%23kommentarer) ## Read next [![Is TEMU the real deal – or too good to be true?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![Content audit: Unlock the full potential of your existing content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min [![Experiential marketing: Guide to creating meaningful brand moments](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)