--- title: "Bike shop marketing » How to sell more bikes" description: "How would I market a bike shop? Here, I envision what it takes to boost sales and grow as a local bike dealer." url: "https://www.mickyweis.com/en/marketing-bike-shop/" source: "https://www.mickyweis.com/en/marketing-bike-shop/" published: "2019-04-26T07:02:48+00:00" --- ![cykelhandler marketing](https://www.mickyweis.com/wp-content/uploads/2021/04/cykelhandler-marketing.png) Last week we talked about the local bakery, which was a pretty sweet experience (pun intended). But this week we’re moving into a different category, which is a bit healthier, so to speak. We’re going to take a closer look at how to market a local bike shop. This is an interesting case because there is so much competition from online stores. Again: remember, my methods and ideas are not a one-size-fits-all solution. These are just ideas, tips, and tricks for what one could do. Let’s get started, folks ⤵ Jump to section [Toggle](#) ## Website Users rely heavily on Google when they want to find a product or get an answer to a question. Yes, I know. That’s not news to anyone… Yet many physical stores actually forget this fact, which unfortunately can have serious consequences for the survival of small, local shops! So make sure to have a website — you don’t need an online shop, but have a website regardless! A common mistake I often see with bike shops is that their website still looks outdated. It simply looks like something from 5 to 17 years ago, and we have moved on since then. It’s relatively cheap and much easier to [create a website](https://www.mickyweis.com/en/start-ecommerce-business/) today compared to back then. Just create a simple company website with an associated blog. ## Google Ads Don’t compete on expensive, highly competitive keywords such as “bikes online.” Instead, think [local advertising.](https://www.mickyweis.com/en/local-marketing/) This helps you get found by people in your local area.. **Example keywords:** - Bikes \[your city] - Bike repair - Bike helmet - New bike lock You get my point. Find out which areas you want to focus on. You could start by jumping on Google now and see what comes up when you Google industry keywords. ## Google My Business As I wrote in the post about how I would market a bakery, it’s crucial to manage your Google My Business account. This is where users first see reviews and photos of your store. Also, remember to update your opening hours on Google, Facebook, and so on. There is nothing worse than going directly to a store only to find it closed because the hours are not updated. That’s frustrating. ## Content marketing People don’t buy bikes very often, and after a purchase, it may be years before they need another one. Therefore, you need to be “top of mind” and think long term when developing your strategy. **Create guides on your website like:** - How to prevent your bike from being stolen - How to prepare your bike for winter - How to choose the right kids’ bike - Should you choose an electric bike? You see the point: it’s about building trust and personality when you have a physical location. Maybe you’re thinking: “But Micky, I’m bad at writing.” Then make videos. Record a few videos of yourself talking. My good friends at a butcher shop in Aarhus have embraced this. ## Facebook and Instagram Once you’ve created this great content I mentioned, make sure to promote it on the right channels. That means creating target groups that match the people who visit your store and live nearby. **Examples:** - Kids - Teenagers - Adults (18-35) - Adults (35-50) - Adults (50+) When you market relevant blog posts to these groups, you will definitely get a lot of traffic to your website or views on your videos. From here, you can create [remarketing](https://www.mickyweis.com/en/retargeting/) campaigns. For example, people who read your article about getting ready for winter could get ads for winter gear like new lights. Also, kids are a great source for increasing in-store sales — maybe you could bring in a limited edition Fortnite bike that could go viral on social media? Think outside the box! It might also be worth showing your employees on social media so people can see the people behind the business and get to know your team. Nothing is more trustworthy than a great workplace where you put faces to the team! ## Personal marketing Take it to the next level and create personal marketing. You can use email or SMS to build a customer database, and if you’re smart, you’ll get permission to send material here. You might know that a bike user should have their brakes checked every three years. You can send customers a reminder email when it’s time. That’s smart! It’s like how dentists send reminders for appointments — super clever. Personal marketing is a perfect way to keep your customers loyal so they don’t drift away in the digital space and choose another dealer. “Sign up for our bike updates and Bjarne (employee) will make sure you’re always up to date and can keep your bike in top shape.” Which industry should I cover next time? You decide! ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. 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Whether… 13 Mar 2026 · 12 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/app-marketing/) Advertising ## [The ultimate guide to app marketing](https://www.mickyweis.com/en/app-marketing/) I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog… 3 Mar 2026 · 22 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)