--- title: "Marketing tips for bakeries to boost sales" description: "The first part of online marketing tips. This time, I imagine what it would be like to run a bakery. Here’s how to sell more croissants." url: "https://www.mickyweis.com/en/marketing-bakery/" source: "https://www.mickyweis.com/en/marketing-bakery/" published: "2019-04-08T07:00:26+00:00" --- ![bager marketing](https://www.mickyweis.com/wp-content/uploads/2021/04/bager-marketing.png) How would I market a baker? As a new initiative, I’ll be sharing my ideas each week on how to market different industries. There has been a huge demand for this, so I hope you follow along and find these posts useful. Today, I’m diving into the “sweet” industry namely, the bakery sector and looking at how to market a beloved local baker. Jump to section [Toggle](#) ## Website Create a simple website using, for example, [WordPress](https://www.mickyweis.com/en/guide-wordpress/). Find a theme (Themeforest) that makes sense and get some nice photos taken of the food and staff. Avoid making it look outdated or like a website from ten years ago. Consider expanding your strategy with a takeaway system using simple “boxes” that mix different products. This way, you can generate sales in advance while collecting valuable customer data. ## Google My Business The little stars you see on the side of Google do a lot for local shops. Make sure you have this set up properly. You can verify ownership by receiving a letter from Google with a code you enter, and then you’re good to go. It’s also possible to link Google My Business with Google Ads so users can call directly from your ads to place orders or get other relevant information. Google My Business has become the main place where users find information, contact details, and much more about restaurants and physical locations in general. Through GMB, you can control which photos users see first. This way, you avoid them encountering poor customer photos that don’t show your products in their best light. Tip: Also consider using TripAdvisor, which is an excellent site for tourists visiting the city. ## Facebook & Instagram advertising Facebook and Instagram are great platforms for [local marketing](https://www.mickyweis.com/en/local-marketing/). Using Ads Manager, you can create audiences based on people who live near or frequently visit your location. - Make videos showing your production process - Take great photos of the week’s bread - Create limited edition items like a “Nutella layer cake” or similar that could go viral - Run contests where people can win fun and unusual cakes, such as a birthday “brunsviger” - Offer weekly or monthly specials, such as 10 cinnamon rolls for a fixed price, or create your own special cake only you offer Make sure the photos you take reflect the quality of your bakery and your products. ## SMS / E-mail marketing If you have permission to send content to your customers, SMS and [email marketing](https://www.mickyweis.com/en/e-mail-marketing-guide/) remain excellent channels to build relationships such as sending birthday inspirations or special offers. For example, you can create lead ads on Facebook and then move your followers into a MailChimp flow where you welcome them and share your business values and much more. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fmarketing-bakery%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm-2026/) Instagram ## [Has Instagram’s algorithm changed in 2026?](https://www.mickyweis.com/en/instagram-algorithm-2026/) If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually… 10 Jun 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)