--- title: "What is marketing? » Learn the fundamentals of marketing etc." description: "Discover what marketing truly is and how it has evolved. Learn from years of experience and avoid common mistakes through blog posts and videos." url: "https://www.mickyweis.com/en/marketing/" source: "https://www.mickyweis.com/en/marketing/" --- Category # Marketing Marketing – what is marketing really? At its core, marketing is an activity that helps a business increase brand awareness and/or sell more products or services. This is how we have always defined marketing. However, the form that marketing takes is constantly… [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/linkbuilding/) Marketing ## [The Ultimate Link Building Guide: Boost Your SEO with Powerful Links](https://www.mickyweis.com/en/linkbuilding/) Welcome Back! Link Building – something you’ve probably come across before? Or maybe just “backlinks“? Link building is one of… 2 Mar 2026 · 18 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-my-business-guide/) B2B marketing ## [Google My Business: Your complete beginner’s guide](https://www.mickyweis.com/en/google-my-business-guide/) What is Google My Business? Google Ads, YouTube, Display advertising, Gmail advertising… the possibilities are many, there’s no doubt about… 18 Jan 2026 · 18 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/influencer-marketing-guide/) Influencer marketing ## [Unlocking influencer marketing: How to find the real value of influencers in your strategy](https://www.mickyweis.com/en/influencer-marketing-guide/) Influencer marketing – you’ve definitely heard of it before! Unless you’ve spent the last few years on a planet without… 18 Jan 2026 · 37 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm/) Instagram ## [Master Instagram algorithm: Tips to stay ahead](https://www.mickyweis.com/en/instagram-algorithm/) “Micky, my engagement on Instagram is dropping drastically – it has fallen by over 50% – what should I do?”… 18 Mar 2025 · 9 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-management-systems/) Marketing ## [How to choose the right CMS: Open Source vs. Proprietary Platforms](https://www.mickyweis.com/en/content-management-systems/) A content management system (CMS) is, as the name suggests, a system that manages all the content your business creates… 31 Dec 2024 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/the-rfm-model/) Big data ## [The RFM Model: How to segment customers and improve retention](https://www.mickyweis.com/en/the-rfm-model/) The RFM model is used to assess customer value based on three key factors: Recency, Frequency, and Monetary. This is… 25 Dec 2024 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/seo-2023/) E-commerce ## [Master SEO in 2023: Your complete guide to Bard, ChatGPT and more](https://www.mickyweis.com/en/seo-2023/) Have you ever wondered what SEO looks like in 2023? I’ve thought about it a lot. It’s a bit like… 12 Apr 2024 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/link-building-2025/) E-commerce ## [Link building: Strategies for backlinks to boost SEO in 2025](https://www.mickyweis.com/en/link-building-2025/) Are you looking for ways to improve your SEO with link building in 2025? Link building is a crucial factor… 12 Feb 2024 · 5 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/market-segmentation/) Marketing ## [Market segmentation: Understand how to target the right audience effectively](https://www.mickyweis.com/en/market-segmentation/) Today’s post will focus on an exciting discipline within marketing – segmentation. If you ask me, segmentation is an interesting… 6 Feb 2024 · 7 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/storytelling/) Content Marketing ## [Storytelling: How storytelling can transform your brand’s marketing strategy](https://www.mickyweis.com/en/storytelling/) Storytelling is a marketing strategy that makes perfect sense to invest time in understanding. It invites the target audience into… 23 Jan 2024 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/value-proposition/) Marketing ## [Value Proposition: How to create a compelling proposition that sets your business apart](https://www.mickyweis.com/en/value-proposition/) In this post, we take a closer look at the concept of value proposition. When it comes to marketing, this… 16 Jan 2024 · 5 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/swot-analysis/) Marketing ## [SWOT analysis: A practical guide for businesses](https://www.mickyweis.com/en/swot-analysis/) In this post, we dive into another model that I, along with many others, find essential in my work with… 26 Dec 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/consumer-buying-motives/) Marketing ## [Understanding consumer buying motives: A guide for marketers](https://www.mickyweis.com/en/consumer-buying-motives/) Marketing is a fascinating intersection of technical disciplines, like SEO, and psychological factors that influence the decisions customers ultimately make.… 22 Dec 2023 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/singles-day/) Marketing ## [Singles Day: Exploring the rise of a new shopping tradition](https://www.mickyweis.com/en/singles-day/) Throughout the year, we see numerous shopping events characterized by massive discounts, both online and in physical stores. Among these… 21 Dec 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ftp-server/) Marketing ## [Understanding FTP servers: What you need to know](https://www.mickyweis.com/en/ftp-server/) In today’s post, we explore what an FTP server is. First and foremost, FTP stands for File Transfer Protocol, and… 19 Dec 2023 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/positioning-map/) Marketing ## [Positioning maps: How to use it for marketing growth](https://www.mickyweis.com/en/positioning-map/) What are positioning maps, and how can they be used in practice? Let’s dive into this in today’s post! What… 17 Dec 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/4ps-marketing-mix/) Marketing ## [Mastering the 4 Ps of marketing: A guide to effective business strategies](https://www.mickyweis.com/en/4ps-marketing-mix/) The 4 Ps of the marketing mix – product, price, place, and promotion – are fundamental elements for any business… 14 Dec 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-history/) Marketing ## [The evolution of Google: From search engine to AI-powered innovation](https://www.mickyweis.com/en/google-history/) Since its humble beginnings in 1998, the search engine Google has achieved remarkable dominance and is now the most widely… 25 Nov 2023 · 5 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-tattoo-artist/) Digital Business Development ## [How to market a tattoo artist: Step-by-step guide](https://www.mickyweis.com/en/marketing-tattoo-artist/) As part of this series of posts where I dive into how I would market different industries, it is now… 29 Jun 2023 · 15 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/customer-data-platform/) Big data ## [The marketer’s guide to customer data platforms – Unlock next-level insights](https://www.mickyweis.com/en/customer-data-platform/) I believe it’s essential to collaborate with experts in their field. That’s why I occasionally invite experts to contribute, so… 24 Jun 2021 · 19 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/complete-guide-podcast/) Content Marketing ## [The complete guide to launching a successful podcast](https://www.mickyweis.com/en/complete-guide-podcast/) Podcasting has become a medium that has truly taken off in the last couple of years, especially in the marketing… 8 Feb 2021 · 26 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/local-marketing/) Google My Business ## [Local marketing: get more customers in your physical store](https://www.mickyweis.com/en/local-marketing/) A common question: Can you really use the internet to market your local business? Without a doubt – my answer… 2 Feb 2020 · 13 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/synergy-google-facebook/) B2B marketing ## [The synergy between Google and Facebook](https://www.mickyweis.com/en/synergy-google-facebook/) Many people talk about the difference between the two major platforms: Facebook and Google These are two entirely different channels,… 4 Oct 2019 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/graphics-on-budget/) Content Marketing ## [Startup hack: Create cool graphics on a budget](https://www.mickyweis.com/en/graphics-on-budget/) New Facebook cover photo? New ad banners? New business cards? Would you like to avoid spending thousands on a graphic… 13 Aug 2019 · 5 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)