--- title: "Online marketing » Why it’s become a popular industry &…" description: "Learn how technological advancements and data analysis have revolutionized marketing. Explore insights to enhance your online marketing approach." url: "https://www.mickyweis.com/en/online-marketing/" source: "https://www.mickyweis.com/en/online-marketing/" --- Category # Online marketing Online Marketing – What’s all the fuzz? Marketing is not a new concept that has just been taken off the shelf. From various models to offline media—marketing is believed to date back to the 1700s. During the Industrial Revolution, it became easier… [![The ultimate guide to app marketing](https://www.mickyweis.com/wp-content/uploads/2021/04/app-marketing-topbanner-758x429.png)](https://www.mickyweis.com/en/app-marketing/) Advertising ## [The ultimate guide to app marketing](https://www.mickyweis.com/en/app-marketing/) I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog… 3 Mar 2026 · 22 min [![The Ultimate Link Building Guide: Boost Your SEO with Powerful Links](https://www.mickyweis.com/wp-content/uploads/2021/04/linkbuilding-758x429.png)](https://www.mickyweis.com/en/linkbuilding/) Marketing ## [The Ultimate Link Building Guide: Boost Your SEO with Powerful Links](https://www.mickyweis.com/en/linkbuilding/) Welcome Back! Link Building – something you’ve probably come across before? Or maybe just “backlinks“? Link building is one of… 2 Mar 2026 · 18 min [![Ultimate guide: What is SEO? Search Engine Optimization for everyone](https://www.mickyweis.com/wp-content/uploads/2021/04/seo-kursus-758x429.png)](https://www.mickyweis.com/en/what-is-seo/) Online marketing ## [Ultimate guide: What is SEO? Search Engine Optimization for everyone](https://www.mickyweis.com/en/what-is-seo/) No visitors? I know the feeling! It’s frustrating not to get traffic to your website! Want a bigger share of… 20 Feb 2026 · 27 min [![Google My Business: Your complete beginner’s guide](https://www.mickyweis.com/wp-content/uploads/2021/04/gmb-blog-top-758x429.png)](https://www.mickyweis.com/en/google-my-business-guide/) B2B marketing ## [Google My Business: Your complete beginner’s guide](https://www.mickyweis.com/en/google-my-business-guide/) What is Google My Business? Google Ads, YouTube, Display advertising, Gmail advertising… the possibilities are many, there’s no doubt about… 18 Jan 2026 · 18 min [![Unlocking influencer marketing: How to find the real value of influencers in your strategy](https://www.mickyweis.com/wp-content/uploads/2021/04/influencer-top-banner-758x429.png)](https://www.mickyweis.com/en/influencer-marketing-guide/) Influencer marketing ## [Unlocking influencer marketing: How to find the real value of influencers in your…](https://www.mickyweis.com/en/influencer-marketing-guide/ "Unlocking influencer marketing: How to find the real value of influencers in your strategy") Influencer marketing – you’ve definitely heard of it before! Unless you’ve spent the last few years on a planet without… 18 Jan 2026 · 37 min [![Digital marketing in Dubai: How to use your digital toolbox to win in the UAE region.](https://www.mickyweis.com/wp-content/uploads/2025/04/dubai-digital-marketing-758x429.png)](https://www.mickyweis.com/en/digital-marketing-in-dubai/) Digital Business Development ## [Digital marketing in Dubai: How to use your digital toolbox to win in the UAE region.](https://www.mickyweis.com/en/digital-marketing-in-dubai/) I’ve had the pleasure of working med-side on several digital projects in Dubai – most notably with Dubai Pet Food,… 22 Apr 2025 · 11 min [![E-mail marketing: A step-by-step to skyrocket sales with e-mails](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/e-mail-marketing-guide/) E-mail marketing ## [E-mail marketing: A step-by-step to skyrocket sales with e-mails](https://www.mickyweis.com/en/e-mail-marketing-guide/) Welcome back! This time, we’re going to take a closer look at email marketing. But Micky, isn’t email dead? People… 28 Mar 2025 · 19 min [![Master Instagram algorithm: Tips to stay ahead](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm/) Instagram ## [Master Instagram algorithm: Tips to stay ahead](https://www.mickyweis.com/en/instagram-algorithm/) “Micky, my engagement on Instagram is dropping drastically – it has fallen by over 50% – what should I do?”… 18 Mar 2025 · 9 min [![Content marketing strategy: A-Z guide on using content to generate growth](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-marketing-strategy/) Content Marketing ## [Content marketing strategy: A-Z guide on using content to generate growth](https://www.mickyweis.com/en/content-marketing-strategy/) Welcome back! Today, I’m going to dive into one of the topics that fascinates me the most: content marketing. The… 9 Feb 2025 · 31 min [![How to choose the right CMS: Open Source vs. Proprietary Platforms](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-management-systems/) Marketing ## [How to choose the right CMS: Open Source vs. Proprietary Platforms](https://www.mickyweis.com/en/content-management-systems/) A content management system (CMS) is, as the name suggests, a system that manages all the content your business creates… 31 Dec 2024 · 4 min [![Google Merchant Center: Optimize your products for paid and visibility](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/google-merchant-center/) Digital Business Development ## [Google Merchant Center: Optimize your products for paid and visibility](https://www.mickyweis.com/en/google-merchant-center/) Through Google Merchant Center, retailers can upload their products with accompanying images, prices, availability data, etc., so they can later… 5 Sep 2024 · 2 min [![Ghost commerce vs traditional e-commerce: What actually changes?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/ghost-commerce/) Digital Business Development ## [Ghost commerce vs traditional e-commerce: What actually changes?](https://www.mickyweis.com/en/ghost-commerce/) At first glance, ghost commerce and traditional e-commerce may look similar. Both involve selling products online, using digital storefronts, and… 15 Aug 2024 · 4 min [![Consumer behavior: How understanding your audience drives marketing success](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/consumer-behavior/) Digital Business Development ## [Consumer behavior: How understanding your audience drives marketing success](https://www.mickyweis.com/en/consumer-behavior/) In this post, we dive into consumer behavior – an incredibly fascinating topic, in my opinion, as it deals with… 10 Aug 2024 · 5 min [![Pinterest marketing: Unlock the power of visual ads to inspire and convert](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/pinterest-marketing/) Marketing general ## [Pinterest marketing: Unlock the power of visual ads to inspire and convert](https://www.mickyweis.com/en/pinterest-marketing/) Maybe you’re already familiar with Pinterest, but did you know that this inspiration platform also offers great advertising opportunities? The… 20 Jul 2024 · 4 min [![Maximize your presence on X: Strategies to grow your followers](https://www.mickyweis.com/wp-content/uploads/2021/04/app-marketing-topbanner-758x429.png)](https://www.mickyweis.com/en/grow-followers-x/) Blogger tips ## [Maximize your presence on X: Strategies to grow your followers](https://www.mickyweis.com/en/grow-followers-x/) In 2023, Twitter underwent a complete rebranding and was renamed X, following the ownership change to Elon Musk. However, Twitter… 10 Jul 2024 · 6 min [![LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/linkedin-guide/) B2B marketing ## [LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities](https://www.mickyweis.com/en/linkedin-guide/) How do you get the most out of your LinkedIn profile? Over the last 8-9 years, I’ve gained incredible value… 3 Jul 2024 · 29 min [![Master your craft: The ultimate collection of online courses I’ve tried](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/online-courses/) Digital Business Development ## [Master your craft: The ultimate collection of online courses I’ve tried](https://www.mickyweis.com/en/online-courses/) Micky, is an online course even worth it? Yes, they can definitely be worth it if you take your time,… 26 Jun 2024 · 11 min [![Unlocking the potential of Telegram: How to use the platform for growth](https://www.mickyweis.com/wp-content/uploads/2021/04/app-marketing-topbanner-758x429.png)](https://www.mickyweis.com/en/telegram/) Digital Business Development ## [Unlocking the potential of Telegram: How to use the platform for growth](https://www.mickyweis.com/en/telegram/) Have you heard of the messaging platform Telegram? This app offers more than the usual platforms when it comes to… 25 Jun 2024 · 3 min [![Decoding digital jargon: Glossary of essential marketing terms](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/digital-dictionary/) Big data ## [Decoding digital jargon: Glossary of essential marketing terms](https://www.mickyweis.com/en/digital-dictionary/) Have you ever been in a meeting or a lecture where the speaker used terms you didn’t understand? We’ve all… 22 Jun 2024 · 14 min [![Shadow banning: The hidden practice shaping your online visibility](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/shadow-banning/) Digital Business Development ## [Shadow banning: The hidden practice shaping your online visibility](https://www.mickyweis.com/en/shadow-banning/) Have you heard of the term “shadow banning” before? The term often circulates on social media when creators believe that… 20 Jun 2024 · 2 min [![Micro-influencers: Unlock the hidden potential with smaller creators](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/micro-influencers/) Marketing general ## [Micro-influencers: Unlock the hidden potential with smaller creators](https://www.mickyweis.com/en/micro-influencers/) Influencer marketing has gradually become a staple in the marketing strategies of many companies when it comes to social media,… 10 Jun 2024 · 4 min [![Unlocking the power of HubSpot CRM: Is it the ultimate all-in-one solution?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/hubspot-crm/) Big data ## [Unlocking the power of HubSpot CRM: Is it the ultimate all-in-one solution?](https://www.mickyweis.com/en/hubspot-crm/) I believe HubSpot has been part of the marketing world for as long as I’ve been working in the industry.… 21 May 2024 · 4 min [![Why Shopify is the ultimate e-commerce platform: A comprehensive guide for success](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/shopify-webshop-platform/) E-commerce ## [Why Shopify is the ultimate e-commerce platform: A comprehensive guide for success](https://www.mickyweis.com/en/shopify-webshop-platform/) Micky, which e-commerce platform is the best? I still get that question every week. When we talk about e-commerce, there… 21 May 2024 · 11 min [![Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress management](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/kinsta-wordpress-serverhosting/) Big data ## [Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress…](https://www.mickyweis.com/en/kinsta-wordpress-serverhosting/ "Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress management") I love Kinsta. For backup, hosting, and everything in between. My good friend Mads, who is a developer, recommended their… 21 May 2024 · 8 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)