
In just a few years, both consumers and marketers have been introduced to a wide array of AI tools. While many of these tools are similar in functionality and performance, some stand out from the crowd.
Among these is Perplexity AI, which positions itself as an alternative to traditional search engines by providing precise, up-to-date, and well-documented answers to your questions.
On a short timeline, Perplexity has taken the AI world by storm. In this post, we’ll dive into how Perplexity distinguishes itself from other popular AI tools like ChatGPT, which has held a strong leading position.
ChatGPT: A general-purpose AI assistant
ChatGPT has long been the leading AI tool, pushing the boundaries of what an AI chatbot should be capable of.
This tool quickly set a high bar for other AI models like Google Gemini and Microsoft Copilot.
ChatGPT functions effectively for general purposes. It can generate content drafts, analyze and summarize data, solve mathematical problems, identify objects, translate, and summarize long pieces of information.
The updated ChatGPT 4.0 can also handle multimodal prompts, generating AI images and video content.
All of this is done on a fundamental level, meaning there are natural limits to how deeply ChatGPT can dive into your prompts and deliver the exact output you request.
Perplexity AI: A focused AI search engine
Unlike ChatGPT, Perplexity AI operates with a higher level of detail and focuses on serving as an alternative search engine.
It retrieves specific data from the web based on your queries and provides summarized text with accompanying sources for additional information.
Only the most relevant sources are included, saving you the trouble of sifting through search engine results pages for the information you need.
ChatGPT has been criticized for offering too many irrelevant sources when users request specific facts.
Perplexity also allows you to filter the content it should search from. When you enter a prompt, you can instruct it to look at sources from the entire internet, academic publications, Wolfram Alpha, Reddit, YouTube, or to generate a text response without sources if you prefer a chatbot-style approach.
Market research assistance
Perplexity AI has gained traction in the AI market by assisting with market research involving larger datasets.
You can explore market trends and receive source-supported information based on your prompts.
This makes Perplexity an ideal tool for focused tasks requiring specific facts and supplemental sources.
ChatGPT vs. Perplexity AI: Combining features
ChatGPT and Perplexity AI are two different AI tools, but they share some overlap as both can function as chatbot assistants.
Perplexity AI has a significant advantage in serving as a focused search engine that delivers only the most relevant answers to your prompts.
ChatGPT excels as one of the top AI assistants capable of handling a wide range of general-purpose tasks.
In this way, they complement each other, and combining them will undoubtedly provide you with the essential AI functionalities you need.
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