--- title: "Who should invest in Pinterest advertising? Find out here" description: "Are you considering advertising on Pinterest but unsure if it’s right for you? Read on as I dive deep into the platform." url: "https://www.mickyweis.com/en/pinterest-advertising/" source: "https://www.mickyweis.com/en/pinterest-advertising/" published: "2021-07-09T12:23:53+00:00" --- ![pinterest ads top](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top.png) Micky, who is Pinterest actually really for? That’s a good question, and it becomes even more relevant given that Pinterest as a platform is not widely used in Denmark. Neither among users, and especially not among advertisers (which is your advantage). But to make sure everyone is on the same page, let’s quickly go over what Pinterest is. Pinterest is an online platform where people discover and share inspiration. It is very visually driven. Inspiration can range from travel destinations and knitting patterns to cars and interior design. You can save pins and create different “pins” and “boards.” Jump to section [Toggle](#) ## **Who uses Pinterest?** To determine if Pinterest advertising makes sense for you, it’s important to dive into who actually uses the platform. The latest data specifically for Pinterest is from 2018, showing that 16% of the population is on Pinterest. My experience is that there is a higher proportion of women on the platform. Particularly popular topics on Pinterest include home decor, interior design, recipes, and travel. ### **What does advertising on Pinterest cost?** Just like with Facebook, you can’t give a definitive price for Pinterest advertising. As with most “new” social media platforms where advertising is possible, you will notice that your CPM (cost per thousand impressions) is considerably lower than on Facebook – and your click prices can also be lower. The more advertisers that begin to use Pinterest, the more expensive it will become. ### **Conclusion: Should you advertise on Pinterest?** My very short answer is (as often); Yes, but… Yes, if you sell products that could fit on Pinterest, you should at least try Pinterest advertising. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fpinterest-advertising%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm-2026/) Instagram ## [Has Instagram’s algorithm changed in 2026?](https://www.mickyweis.com/en/instagram-algorithm-2026/) If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually… 10 Jun 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/video-marketing/) Inbound & content ## [Video marketing: How to decide if it fits your marketing strategy](https://www.mickyweis.com/en/video-marketing/) I often experience that companies underestimate how large the role video plays in how we consume content online today. Whether… 13 Mar 2026 · 12 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/discord-pr/) Social media ## [Should Discord become your next brand community?](https://www.mickyweis.com/en/discord-pr/) Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR… 2 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)