--- title: "Small cool SEO tools » Improve your rankings and marketing" description: "The top SEO tools for optimizing your online marketing. From Morningscore to Ahrefs, learn how to analyze, improve, and simplify your SEO efforts." url: "https://www.mickyweis.com/en/small-cool-seo-tools/" source: "https://www.mickyweis.com/en/small-cool-seo-tools/" published: "2023-12-15T10:49:27+00:00" --- ![google analytics 4](https://www.mickyweis.com/wp-content/uploads/2023/05/google-analytics-4.png) In my work with online marketing, I use a wide range of tools that streamline and simplify some of the more complex processes. This is particularly true for **SEO disciplines**, where I have enjoyed testing a handful of [marketing tools](https://www.mickyweis.com/en/marketing-tools/), each of which has contributed to SEO efforts. Here, I have compiled an overview of some of the smaller cool tools. Jump to section [Toggle](#) ## Morningscore We’ll start with [**Morningscore**](https://www.mickyweis.com/recommends/morningscore/ "Morningscore"), and it’s no secret that this tool is among my favorites. By using gamification, Morningscore has managed to turn SEO work, which can otherwise be challenging for many, into manageable missions. **Morningscore offers all the essential tools, such as:** - **Keyword analysis.** - **Content analysis.** - **Link profile analysis.** - **Competitor site and keyword ranking analysis.** All these tools are set up like a game, and you can continuously monitor how far you’ve come in completing your missions, which in this case are your SEO tasks. I’ve found that this mission-based dashboard motivates users to tackle the most important SEO tasks and actually see them through to completion. I also frequently use Morningscore when presenting specific SEO tasks to my clients. Simply put, it is the most user-friendly tool for explaining complex SEO disciplines because, in my opinion, it has one of the most intuitive layouts on the market. ## Search Console Search Console is part of **Google Analytics** and is a tool that most people working with [SEO](https://www.mickyweis.com/en/what-is-seo/) are familiar with. This is a free tool that continuously provides reports on how your website is performing in Google’s search results. With **Google Search Console**, you can gain insights into how Google views your website, including internal and external link building, how your site is **indexed and crawled**, and your site’s performance and traffic generation. All these elements play an active role in how Google perceives your site and its overall quality. ## Screaming Frog **Screaming Frog** is one of the more technical tools designed to crawl your website and provide an overview of the most critical onsite SEO tasks that can improve your website’s search result rankings. **With Screaming Frog, the following processes can be initiated:** - **Creation of sitemaps.** - **Analysis of title and meta tags.** - **Overview of server errors.** - **Analysis of your site’s structure (including internal link evaluation).** The crawling of your website can be set to occur regularly, allowing you to continuously monitor opportunities for improving your rankings in search engines. ## Ahrefs **Ahrefs** is one of the biggest SEO tools on the market right now and has gained widespread popularity. In addition to standard analyses that allow you to delve deeply into SEO work **(keyword analysis, site ranking, content quality, link building, etc.)** and a user-friendly dashboard that is updated with new data, the tool also offers data personalization. In other words, users can analyze specific data in detail and see the relationships between selected parameters – a feature that Ahrefs makes possible. Finally, **Ahrefs** offers a wealth of content for learning and understanding SEO disciplines, along with inspiration catalogs for content that will contribute to a more advantageous site ranking for your website. ## Bazoom Among the essential SEO disciplines included in all the tools mentioned above is the analysis of both **internal and external links**. Maintaining relevant external links is a crucial SEO discipline because these links play an active role in your website’s and brand’s credibility. **Relevant external links** give search engines insight into whether your website is worthy of appearing among the top search results. To maintain the most relevant backlinks, I’d like to mention Bazoom here. **Bazoom** is an excellent tool that focuses on external link building. It features a large database of media and websites relevant to countless niches and industries. With Bazoom, you can get **quality-assured content** delivered to these websites, linking back to your own site and ensuring relevant backlinks that boost the **credibility** of your page. Bazoom is also integrated with the aforementioned Ahrefs, providing the opportunity to combine the capabilities of both tools in one place. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fsmall-cool-seo-tools%2F%23kommentarer) ## Read next [![Is TEMU the real deal – or too good to be true?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![Content audit: Unlock the full potential of your existing content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min [![Experiential marketing: Guide to creating meaningful brand moments](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)