--- title: "Social media – Page 2 » A curse or an opportunity for businesses?" description: "Explore the impact of social media on marketing. Learn how businesses can leverage platforms like Facebook and others to drive success. Page 2." url: "https://www.mickyweis.com/en/social-media/page/2/" source: "https://www.mickyweis.com/en/social-media/page/2/" --- Category # Social media Social media – a curse or an opportunity? Social media is here to stay; there’s no doubt about that anymore. It has become our preferred communication medium, and the younger generation can hardly be pulled away from their screens, spending most of… [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/pinterest-marketing/) Marketing general ## [Pinterest marketing: Unlock the power of visual ads to inspire and convert](https://www.mickyweis.com/en/pinterest-marketing/) Maybe you’re already familiar with Pinterest, but did you know that this inspiration platform also offers great advertising opportunities? The… 20 Jul 2024 · 4 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/linkedin-post-758x429.png)](https://www.mickyweis.com/en/linkedin-guide/) B2B marketing ## [LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities](https://www.mickyweis.com/en/linkedin-guide/) How do you get the most out of your LinkedIn profile? Over the last 8-17 years, I’ve gained incredible value… 3 Jul 2024 · 29 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/meta-advantage-758x429.png)](https://www.mickyweis.com/en/get-more-followers-instagram/) Social media ## [How to grow your Instagram followers: Proven strategies](https://www.mickyweis.com/en/get-more-followers-instagram/) Despite the rise of new social media platforms, Instagram continues to rank among the five most-used social media platforms. For… 9 Jan 2024 · 7 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/personalisering-marketing-758x429.png)](https://www.mickyweis.com/en/aida-model/) Marketing general ## [Aida model explained – practical applications for marketers](https://www.mickyweis.com/en/aida-model/) The AIDA model – a classic that still works Today, we’ll take a look at one of the best-known communication… 26 Oct 2023 · 7 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/meta-advantage-758x429.png)](https://www.mickyweis.com/en/threads/) Facebook ## [Threads – Meta’s bold move against Twitter](https://www.mickyweis.com/en/threads/) In a very short time, a new competitor to Twitter has emerged and gained massive popularity with more than 70… 21 Oct 2023 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/tiktok-spark-ads-758x429.png)](https://www.mickyweis.com/en/private-profile-followers/) Influencer marketing ## [Can my profile be private and still get a lot of followers?](https://www.mickyweis.com/en/private-profile-followers/) Yes, it is possible to have a private profile and still gain many followers, but it can be a bit… 12 Oct 2023 · 1 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/meta-advantage-758x429.png)](https://www.mickyweis.com/en/meta-advantage/) Facebook ## [Exploring Meta Advantage+: A smarter way to manage ads?](https://www.mickyweis.com/en/meta-advantage/) You may have already heard about Meta’s new ad manager, Meta Advantage+, which promises to streamline and reduce the time… 1 Jun 2023 · 3 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/tiktok-spark-ads-758x429.png)](https://www.mickyweis.com/en/tiktok-spark-ads/) Social media ## [Unlocking TikTok Spark Ads: The future of engaging campaigns](https://www.mickyweis.com/en/tiktok-spark-ads/) I’ve previously discussed how TikTok has significantly influenced the way social media can be used for marketing. As one of… 29 May 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/live-shopping-ecommerce/) E-commerce ## [Live shopping – is it the future of eCommerce?](https://www.mickyweis.com/en/live-shopping-ecommerce/) I’ve often been asked whether the new format of live shopping, which gained significant traction during the COVID-19 pandemic, is… 17 Apr 2023 · 19 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/verified-by-meta/) Facebook ## [Verified by Meta: What it is and why it matters](https://www.mickyweis.com/en/verified-by-meta/) In February 2023, Meta launched the new subscription package called “Verified by Meta,” which is said to make it possible… 7 Apr 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/live-shopping/) Instagram ## [Live shopping: A game changer for e-commerce](https://www.mickyweis.com/en/live-shopping/) Live shopping is a concept within online marketing that has really gained momentum and become more relevant than ever during… 5 Mar 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/marketing-for-beginners/) Instagram ## [The best marketing strategy for beginners](https://www.mickyweis.com/en/marketing-for-beginners/) As a new business, there are many things to be uncertain about. One of the biggest is which marketing channels… 13 Feb 2023 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/business-on-tiktok/) Marketing general ## [Is TikTok a must for businesses? Discover the potential](https://www.mickyweis.com/en/business-on-tiktok/) Should my business have a TikTok? It’s a question I hear often these days, especially because TikTok is growing rapidly!… 1 Dec 2022 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/tiktok-popular/) Marketing general ## [What makes TikTok so popular? Key reasons explained](https://www.mickyweis.com/en/tiktok-popular/) With over a billion monthly active users, TikTok has quickly become the sixth most popular social media platform in the… 11 Oct 2022 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/online-course-opportunities/) Marketing general ## [Why should you take an online course? Unlock new opportunities](https://www.mickyweis.com/en/online-course-opportunities/) Let me reveal right away that I’m quite enthusiastic about online courses. An online course is an opportunity to boost… 28 Sep 2022 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/linkedin-business-manager/) Social media ## [Linkedin has launched a new business manager](https://www.mickyweis.com/en/linkedin-business-manager/) Over the summer of 2022 LinkedIn rolled out its new platform for companies Welcome to LinkedIn Business Manager! In this… 9 Sep 2022 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/boost-content-marketing/) Content Marketing ## [4 ways to boost your content marketing strategy](https://www.mickyweis.com/en/boost-content-marketing/) One of the best pieces of advice I’ve received in my own career is to surround yourself with the right… 2 Mar 2022 · 12 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/pinterest-advertising/) Social media ## [Is Pinterest advertising worth it?](https://www.mickyweis.com/en/pinterest-advertising/) Micky, who is Pinterest actually really for? That’s a good question, and it becomes even more relevant given that Pinterest… 9 Jul 2021 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/snapchat-ads/) Advertising ## [Snapchat ads: Who should use them?](https://www.mickyweis.com/en/snapchat-ads/) Snapchat is one of the social media platforms that has been around for quite a few years now. Yet, it’s… 5 Jul 2021 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-tiktok/) Marketing general ## [TikTok explained: What it is and how it works](https://www.mickyweis.com/en/what-is-tiktok/) TikTok is the world’s fastest-growing social network, with more than 500 million active users and over 80 million downloads in… 26 Feb 2021 · 2 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/linkedin-post-758x429.png)](https://www.mickyweis.com/en/stories-linkedin/) Linkedin ## [LinkedIn stories – should you use them?](https://www.mickyweis.com/en/stories-linkedin/) At the end of 2020, LinkedIn began rolling out a feature we already know from other social media platforms –… 19 Jan 2021 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/business-on-instagram/) Instagram ## [Should your business be on Instagram? Here’s what to consider](https://www.mickyweis.com/en/business-on-instagram/) Should my business be on Instagram? That’s a good question if you’re trying to figure out which social channels your… 12 Jan 2021 · 2 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/business-twitter/) Social media ## [Is Twitter worth it for your brand?](https://www.mickyweis.com/en/business-twitter/) Should my business be on Twitter? Back in 2017, there were about 70,000 active Danes on Twitter – so should… 6 Jan 2021 · 1 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-reddit/) Social media ## [Reddit explained: What you need to know](https://www.mickyweis.com/en/what-is-reddit/) What is Reddit, really? That’s a question I’ve been asked a few times when teaching about social media. Is Reddit… 6 Dec 2020 · 2 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)