--- title: "Social media » A curse or an opportunity for businesses?" description: "Explore the impact of social media on marketing. Learn how businesses can leverage platforms like Facebook and others to drive success." url: "https://www.mickyweis.com/en/social-media/" source: "https://www.mickyweis.com/en/social-media/" --- Category # Social media Social media – a curse or an opportunity? Social media is here to stay; there’s no doubt about that anymore. It has become our preferred communication medium, and the younger generation can hardly be pulled away from their screens, spending most of… [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/instagram-algorithm-2026/) Instagram ## [Has Instagram’s algorithm changed in 2026?](https://www.mickyweis.com/en/instagram-algorithm-2026/) If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually… 10 Jun 2026 · 10 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/video-marketing/) Inbound & content ## [Video marketing: How to decide if it fits your marketing strategy](https://www.mickyweis.com/en/video-marketing/) I often experience that companies underestimate how large the role video plays in how we consume content online today. Whether… 13 Mar 2026 · 12 min [![](https://www.mickyweis.com/wp-content/uploads/2023/05/vr-oculus-meta-758x429.png)](https://www.mickyweis.com/en/discord-pr/) Social media ## [Should Discord become your next brand community?](https://www.mickyweis.com/en/discord-pr/) Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR… 2 Mar 2026 · 10 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/tiktok-seo/) Social media ## [TikTok SEO: How to get discovered in a new search era](https://www.mickyweis.com/en/tiktok-seo/) TikTok has in just a few years evolved into a major source of information – particularly among younger generations. Where… 11 Feb 2026 · 11 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/instagram-marketing-2026/) Instagram ## [Instagram marketing in 2026: The future of growth on Instagram](https://www.mickyweis.com/en/instagram-marketing-2026/) Instagram has been a central part of many companies’ digital marketing strategies for 17 years. Over the years, Instagram has… 30 Jan 2026 · 10 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/marketing-attribution-topbanner-758x429.png)](https://www.mickyweis.com/en/reddit-seo/) SEO ## [Boost your SEO with Reddit: Understand search intent and craft better content](https://www.mickyweis.com/en/reddit-seo/) As competition for visibility in search engines becomes increasingly intense, many businesses are looking for new ways to understand their… 21 Jan 2026 · 8 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/tiktok-algorithm-2026/) Social media ## [TikTok’s algorithm is changing in 2026 – Here’s what you need to know](https://www.mickyweis.com/en/tiktok-algorithm-2026/) TikTok has, over the past few years, established itself as one of the most influential social platforms for digital marketing.… 14 Jan 2026 · 6 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/youtube-seo/) Inbound & content ## [Youtube SEO: Practical tips to grow views and engagement](https://www.mickyweis.com/en/youtube-seo/) Video plays a larger role than ever in digital marketing, and YouTube is today, alongside Google, one of the world’s… 7 Jan 2026 · 8 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/content-amplification/) Social media ## [Content amplification: How to maximize engagement and reach](https://www.mickyweis.com/en/content-amplification/) In a time when everyone invests significant resources in producing quality content, it is no longer enough to simply “publish… 23 Oct 2025 · 6 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/engagement-instagram-reels/) Instagram ## [Instagram Reels: The key to more reach and engagement](https://www.mickyweis.com/en/engagement-instagram-reels/) In just a few years, Instagram Reels has become an essential tool for businesses, brands, and influencers looking to increase… 25 Aug 2025 · 5 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/brand-ambassadors/) Marketing general ## [Brand ambassadors: creating authentic exposure that resonates](https://www.mickyweis.com/en/brand-ambassadors/) What is a brand ambassador? A brand ambassador is a person who represents and promotes a brand through their own… 5 Aug 2025 · 5 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/difference-between-influencers/) Social media ## [Micro, meso and macro influencers – What’s the difference?](https://www.mickyweis.com/en/difference-between-influencers/) Influencer marketing has firmly established itself in the digital strategies of most companies—and for good reason. Social media offers the… 30 Jun 2025 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/selling-on-tiktok/) Social media ## [How to succeed selling on TikTok](https://www.mickyweis.com/en/selling-on-tiktok/) TikTok has, in just a few years, gone from being a platform primarily known for dance videos and viral trends… 25 May 2025 · 5 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/snapchat-ads-top-758x429.jpeg)](https://www.mickyweis.com/en/youtube-shorts/) Marketing general ## [Is it time to take YouTube Shorts seriously in your digital strategy?](https://www.mickyweis.com/en/youtube-shorts/) With the introduction of platforms such as TikTok, it is clear that users’ attention spans are getting shorter and the… 15 May 2025 · 4 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/cross-posting/) Social media ## [What is cross-posting – and is it right for your brand?](https://www.mickyweis.com/en/cross-posting/) There is now a wide range of social media platforms to juggle, each with its own distinct characteristics in terms… 10 May 2025 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/social-listening/) Social media ## [Social Listening: The key to understanding your audience](https://www.mickyweis.com/en/social-listening/) What is social listening? Social listening is a process that can provide valuable insights into everything from your target audience… 15 Apr 2025 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/social-crm/) Marketing general ## [Understanding Social CRM: Your key to better customer relationships](https://www.mickyweis.com/en/social-crm/) I have previously described what CRM is and how essential these platforms are for managing customer data. Over time, many… 10 Apr 2025 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/tik-tok-ban/) Social media ## [TikTok’s 12-Hour Ban: What it means for the future of social media platforms](https://www.mickyweis.com/en/tik-tok-ban/) In the United States, there has long been debate and considerable turmoil regarding a potential ban on the use of… 25 Jan 2025 · 4 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/personal-branding/) Marketing general ## [Personal Branding: How to do it right](https://www.mickyweis.com/en/personal-branding/) In a previous post, I wrote about branding in general, but there are a number of elements within branding worth… 8 Dec 2024 · 4 min [![](https://www.mickyweis.com/wp-content/uploads/2021/04/marketing-attribution-topbanner-758x429.png)](https://www.mickyweis.com/en/youtube-views/) Social media ## [Mastering YouTube: The secrets to getting more views](https://www.mickyweis.com/en/youtube-views/) If you want to grow on YouTube, views should be your main focus. Below, we’ll dive into how you can… 17 Oct 2024 · 5 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/social-commerce/) Social media ## [Social Commerce – The newest trend in online shopping](https://www.mickyweis.com/en/social-commerce/) Social commerce is one of the latest innovations in online shopping. The term refers to a purchasing journey that takes… 15 Oct 2024 · 2 min [![](https://www.mickyweis.com/wp-content/uploads/2021/06/pinterest-ads-top-758x429.png)](https://www.mickyweis.com/en/tiktok-ban/) Social media ## [Is a TikTok ban realistic?](https://www.mickyweis.com/en/tiktok-ban/) Have you heard about the debate surrounding the U.S. ban on TikTok? If not, here’s a breakdown of the key… 10 Oct 2024 · 3 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/generations/) Marketing general ## [Generation X, Y, Z – Who are they?](https://www.mickyweis.com/en/generations/) Today’s topic: Generations Why, you might ask? Well, when it comes to segmentation and understanding target audience consumption and purchasing… 10 Sep 2024 · 5 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/editing-tiktok-videos/) Social media ## [Want to edit TikTok videos? Here’s how](https://www.mickyweis.com/en/editing-tiktok-videos/) When it comes to which videos perform well on TikTok, it often depends on how the videos are edited and… 30 Aug 2024 · 4 min Usually replies within 24 hours ## Sitting with something similar? Book fifteen minutes. 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