--- title: "Performance marketing basics everyone should know" description: "This article explains what performance marketing is and how you can apply it to grow your business. Read more here." url: "https://www.mickyweis.com/en/what-is-performance-marketing/" source: "https://www.mickyweis.com/en/what-is-performance-marketing/" published: "2020-10-30T10:47:40+00:00" --- ![engagement fb](https://www.mickyweis.com/wp-content/uploads/2021/04/engagement-fb.png) Performance marketing is a marketing approach that is becoming more and more popular. The interesting part is that with performance marketing, you only pay when you get results. This could mean that you only pay if your ad brings in a new customer or at least a customer inquiry. The most common example of performance marketing is [affiliate marketing](https://www.mickyweis.com/en/affiliate-marketing/). Here, you pay a commission per conversion. A conversion could be a product purchase, a customer inquiry, or a meeting booking. If you get relevant conversions and set your price correctly, it is a very reliable way to get value for your marketing budget. ## **Other examples of performance marketing** Affiliate marketing is, of course, not the only type of performance marketing. Here are some other good examples: - Advertorials, where you pay per click or CPM (cost per thousand impressions) - Google Ads, where you only pay per click - Influencer marketing, where you give a percentage of the sales they generate If you, as a business owner, are not already using performance marketing, it is very exciting to explore. The possibilities are endless, and with many of these channels, you have almost nothing to lose by testing them out. **In other words,** your payment depends on performance. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fwhat-is-performance-marketing%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)