{"id":106,"count":7,"description":"<h2>What is digital advertising?<\/h2>\r\nAdvertising has been around for many years, but in recent times, it has increasingly shifted to the digital landscape. This means that we no longer rely solely on traditional media, such as newspapers, magazines, etc., for our advertising\u2014quite the opposite. Today, a larger portion of a company's media spend is directed toward digital platforms.\r\n\r\nThere are countless forms of online advertising. I have worked with most of them over the last 10\u201312 years, and I still encounter new things every day that I didn\u2019t know before. In other words, the digital landscape evolves rapidly, offering a wealth of opportunities to get the most out of online advertising.","link":"https:\/\/www.mickyweis.com\/en\/advertising-en\/","name":"Advertising","slug":"advertising-en","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is digital advertising? \u00bb Understanding the shift to online ads<\/title>\n<meta name=\"description\" content=\"Discover how digital advertising has transformed marketing. Learn about the various forms of online ads and how businesses can maximize their digital ad spend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/advertising-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is digital advertising? \u00bb Understanding the shift to online ads\" \/>\n<meta property=\"og:description\" content=\"Discover how digital advertising has transformed marketing. Learn about the various forms of online ads and how businesses can maximize their digital ad spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/advertising-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/advertising-en\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/advertising-en\\\/\",\"name\":\"What is digital advertising? \u00bb Understanding the shift to online ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"description\":\"Discover how digital advertising has transformed marketing. 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Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is digital advertising? \u00bb Understanding the shift to online ads","description":"Discover how digital advertising has transformed marketing. 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