{"id":81,"count":6,"description":"<strong>B2B Marketing - How do you approach it?<\/strong> For many years, there's been a lot of discussion about the differences between B2C and B2B marketing. In my opinion, this discussion is somewhat unnecessary, as there are many similarities. Many of the digital strategies used in the B2C market can easily be applied to the B2B segment.\r\n\r\nOver the past five years, I've worked extensively with B2B marketing. In this area, the purchasing process is often a bit longer, but the sales are also larger. Therefore, it often requires good relationship-building marketing with the customer. Often, the focus is on retention, and here, email marketing and LinkedIn advertising often play a significant role.\r\n\r\nBusiness to business - how do you get started with marketing?","link":"https:\/\/www.mickyweis.com\/en\/b2b-marketing-en\/","name":"B2B marketing","slug":"b2b-marketing-en","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective B2B marketing strategies \u00bb How to build relationships<\/title>\n<meta name=\"description\" content=\"Learn how to approach B2B marketing with strategies that build strong customer relationships. Discover successful B2C tactics for the B2B segment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/b2b-marketing-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective B2B marketing strategies \u00bb How to build relationships\" \/>\n<meta property=\"og:description\" content=\"Learn how to approach B2B marketing with strategies that build strong customer relationships. 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Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effective B2B marketing strategies \u00bb How to build relationships","description":"Learn how to approach B2B marketing with strategies that build strong customer relationships. 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