{"id":82,"count":25,"description":"<strong>What is Big Data?<\/strong> Big Data is one of the most frequently used terms when we work with marketing. But what exactly is Big Data, and what does the term encompass? This is one of the most common questions I encounter when teaching at Aarhus University or when I'm out with companies reviewing their strategies.\r\n\r\nEveryone talks about data, looks at data, and mentions it casually in meetings or over coffee with colleagues. But how do you actually use it? And how do you analyze it without getting overwhelmed by the vast amount of data we collect today? These are just a few of the questions I've gathered over the past 10 years. Below, you'll find a series of blog posts where I incorporate data into my tips and tricks for marketing.\r\n\r\nBlog posts about Big Data and what data means for us as a society.","link":"https:\/\/www.mickyweis.com\/en\/big-data-en\/","name":"Big data","slug":"big-data-en","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Big Data? \u00bb Understanding its role in marketing and society<\/title>\n<meta name=\"description\" content=\"Explore the concept of Big Data and its impact on marketing. Learn how to navigate and utilize the vast amounts of data we collect today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/big-data-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Big Data? \u00bb Understanding its role in marketing and society\" \/>\n<meta property=\"og:description\" content=\"Explore the concept of Big Data and its impact on marketing. 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Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Big Data? \u00bb Understanding its role in marketing and society","description":"Explore the concept of Big Data and its impact on marketing. 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