{"id":87,"count":27,"description":"<strong>How to create content that sells.<\/strong> Content marketing is a term that has gained significant recognition over the last five years, especially in the digital world. This is due to increased competition on paid platforms, leading many to explore other channels, including creating content that sells on its own.\r\n<blockquote>Hence the term: Content marketing\u2014or in modern circles: Inbound marketing.<\/blockquote>\r\nAt its core, it's about creating content that can generate sales and attract new potential customers by itself. This requires a great deal of effort from those who work on it. It's challenging to create content that is both inspiring and engaging\u2014so I've delved into this topic multiple times. You can read more about it below.\r\n\r\nRead more blog posts about content marketing.","link":"https:\/\/www.mickyweis.com\/en\/content-marketing-en\/","name":"Content Marketing","slug":"content-marketing-en","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing strategies \u00bb Content that attract leads &amp; sales<\/title>\n<meta name=\"description\" content=\"Learn about the principles of content marketing and inbound marketing, and explore tips for creating inspiring and engaging content in the digital world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing strategies \u00bb Content that attract leads &amp; sales\" \/>\n<meta property=\"og:description\" content=\"Learn about the principles of content marketing and inbound marketing, and explore tips for creating inspiring and engaging content in the digital world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/content-marketing-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/content-marketing-en\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/content-marketing-en\\\/\",\"name\":\"Content marketing strategies \u00bb Content that attract leads & sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"description\":\"Learn about the principles of content marketing and inbound marketing, and explore tips for creating inspiring and engaging content in the digital world.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/content-marketing-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/content-marketing-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. 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