As more companies and experts begin working more deliberately with content marketing and thought leadership, new platforms are continuously emerging that change the way we communicate with our target audience.<\/p>\n
One of the platforms I have personally started seeing more and more of is Substack<\/a>.<\/p>\n Originally, the platform was mainly used by journalists and writers who wanted a direct relationship with their readers. Today, however, more companies, consultants, and industry experts are increasingly using the platform as part of their branding strategy.<\/p>\n What makes Substack interesting is that it essentially combines several disciplines within digital marketing.<\/p>\n You get elements of content marketing, email marketing, and personal branding gathered in one place.<\/p>\n But what exactly is Substack as a platform, and how can it be used strategically in branding?<\/p>\n Let us take a closer look.<\/p>\n