{"id":6584,"date":"2026-02-20T11:20:28","date_gmt":"2026-02-20T10:20:28","guid":{"rendered":"https:\/\/www.mickyweis.com\/lyn-kursus-forstaa-seo-paa-10-minutter\/"},"modified":"2026-04-29T09:37:09","modified_gmt":"2026-04-29T07:37:09","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/what-is-seo\/","title":{"rendered":"Ultimate guide: What is SEO? Search Engine Optimization for everyone"},"content":{"rendered":"<p>No visitors? <strong>I know the feeling!<\/strong><\/p>\n<p>It&#8217;s frustrating not to get traffic to your website!<\/p>\n<p>Want a bigger share of Google traffic? Then read on and learn more about Google optimization, also known as SEO!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#What_is_SEO_Search_Engine_Optimization\" >What is SEO (Search Engine Optimization)?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Why_is_SEO_important_and_what_does_it_mean_to_rank_number_1\" >Why is SEO important, and what does it mean to rank number 1?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Technical_SEO\" >Technical SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Poor_site_structure\" >Poor site structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Title_tag_meta_descriptions\" >Title tag &amp; meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Site_speed_and_performance\" >Site speed and performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Mobile_optimization\" >Mobile optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Duplicate_content_%E2%80%93_also_known_as_duplicate_content\" >Duplicate content &#8211; also known as duplicate content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#On-page_SEO\" >On-page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Links\" >Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#H-tags\" >H-tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Image_name_and_alt-tags\" >Image name and alt-tags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#External_SEO\" >External SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Link_building\" >Link building<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#%E2%80%9CRandom_links%E2%80%9D\" >&#8220;Random links&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Whitehat_links\" >Whitehat links<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Analyze_your_results\" >Analyze your results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Google_SEO_%E2%80%93_as_of_today\" >Google &amp; SEO &#8211; as of today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#The_challenge_for_Google\" >The challenge for Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#YMYL_%E2%80%93_optimization_opportunities\" >YMYL &#8211; optimization opportunities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#What_does_SEO_cost\" >What does SEO cost?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#What_is_the_difference_between_SEO_and_Google_Ads\" >What is the difference between SEO and Google Ads?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#FAQ_SEO\" >FAQ: SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_do_I_know_if_my_website_is_ready_for_SEO\" >How do I know if my website is ready for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#What_should_I_focus_on_first_in_SEO_content_technical_SEO_or_links\" >What should I focus on first in SEO: content, technical SEO, or links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_do_I_find_the_right_keywords_for_SEO\" >How do I find the right keywords for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_much_content_do_I_need_to_rank_on_Google\" >How much content do I need to rank on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_long_does_SEO_take_to_show_results\" >How long does SEO take to show results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Can_I_do_SEO_myself_or_should_I_get_help\" >Can I do SEO myself, or should I get help?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Why_do_some_websites_rank_higher_than_others_on_Google\" >Why do some websites rank higher than others on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Is_SEO_still_relevant_compared_to_paid_advertising\" >Is SEO still relevant compared to paid advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#What_should_a_good_SEO_strategy_look_like\" >What should a good SEO strategy look like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#Does_SEO_still_matter_with_AI_like_ChatGPT\" >Does SEO still matter with AI like ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#What_is_topical_authority_and_why_does_it_matter\" >What is topical authority and why does it matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_do_I_prioritize_SEO_if_I_have_limited_time\" >How do I prioritize SEO if I have limited time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_can_I_tell_if_my_competitors_are_strong_in_SEO\" >How can I tell if my competitors are strong in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_can_I_do_SEO_without_a_big_budget\" >How can I do SEO without a big budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/#How_do_I_choose_the_right_SEO_agency\" >How do I choose the right SEO agency?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO_Search_Engine_Optimization\"><\/span>What is SEO (Search Engine Optimization)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"greenbox\">SEO stands for Search Engine Optimization.<\/div>\n<p>In Denmark, we almost exclusively use Google, so when working with SEO, it&#8217;s always focused on Google. However, there are many search engines worldwide where SEO can also be applied.<\/p>\n<p>In everyday language, it&#8217;s often referred to as <strong>SEO optimization<\/strong>, but we&#8217;ll dive much deeper into that!<\/p>\n<p>Let&#8217;s get started!<\/p>\n<p>When you search on Google, you get a series of results.<\/p>\n<p>At the top, <strong>you get 4 ads,<\/strong> which companies pay to be displayed &#8211; the company pays per click. The same applies to the product ads you may see.<\/p>\n<p>These ads are managed through Google Adwords, but they have nothing to do with <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9557955\/\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a> (SEO).<\/p>\n<p>The other results you see on Google are what we in the industry call &#8220;<strong>organic results<\/strong>&#8220;. These results aren\u2019t paid placements. They are defined by a variety of factors in Google&#8217;s algorithm.<\/p>\n<p>As a rule, you should understand the following: Organic results aren\u2019t meant to be manipulated because Google&#8217;s goal is to show the best websites at the top based on the user&#8217;s needs.<\/p>\n<p>When you search for &#8220;facial care for men,&#8221; you don&#8217;t want to land on &#8220;dog food&#8221; &#8211; that&#8217;s why Google&#8217;s algorithm aims to match your content with what users are searching for<\/p>\n<p>But what happens when there are 1,000,000 websites on the same topic? <strong>How can Google then determine which website should be displayed at the top?<\/strong><\/p>\n<div class=\"greenbox\">This is where the concept of SEO really comes into play. The goal is to improve a website&#8217;s user experience and indirectly optimize it for Google, so the site ranks higher than competitors in Google&#8217;s search engine.<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_SEO_important_and_what_does_it_mean_to_rank_number_1\"><\/span>Why is SEO important, and what does it mean to rank number 1?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many believe that it&#8217;s unnecessary to think about Google &#8211; and many think it&#8217;s enough to focus on social media.<\/p>\n<p><strong>But that&#8217;s not how running a website works in practice.<\/strong><\/p>\n<p>For 95% of all webshops globally, search engines are still the most important source of traffic.<\/p>\n<p>When people use Google, they are searching for a specific product or a concrete solution, so you can argue that they have buying intent.<\/p>\n<p>When people are on social media, they are not looking for a product, and it takes a much greater pull to convince them to buy something.<\/p>\n<p style=\"text-align: center;\"><strong>Here\u2019s how many clicks the results on page 1 receive.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2962 size-full\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/google-results-page-rank-average-traffic-share-chart.jpg\" alt=\"Google Ranking Traffic SEO\" width=\"600\" height=\"424\" \/><\/p>\n<div class=\"greenbox\">Imagine you rank number 1 for &#8220;personal trainer,&#8221; and there are 10,000 monthly searches. That means you receive 3250 unique visitors per month interested in hiring you! However, if you rank number 10 on page 1, you only get 200 visitors. And what if you&#8217;re not on page 1 at all? * approximate figures<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most challenging aspects of SEO is the technical part. Google now demands a lot from your website to ensure your users get the best possible experience.<\/p>\n<p>This is what I\u2019ve focused on most in my 8 years as a consultant.<\/p>\n<p>Since this is a crash course, I won\u2019t take you through the entire nerdy breakdown.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Poor_site_structure\"><\/span>Poor site structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Does your site have a poor menu structure &#8211; is it hard for users to navigate? Google can see that. It&#8217;s frustrating for both your users and the search engines.<\/p>\n<p>So make sure to create a structure that is simple and easy to navigate &#8211; it should make sense to the users. <a href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">You can help yourself a bit by doing user tests and heat maps.<\/a><\/p>\n<p>Where are people clicking on your website? How hard is it to find what they&#8217;re looking for?<\/p>\n<p>If you have a search bar on your website, you can see what users are searching for &#8211; then you can ask yourself if it\u2019s because they\u2019re having trouble finding these things without a search.<\/p>\n<p>If you&#8217;re struggling to run these tests, ask 5 friends or family members to use your website and watch over their shoulder without correcting them! This way, you can get a &#8220;feeling&#8221; of whether they can figure out how to navigate your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Title_tag_meta_descriptions\"><\/span>Title tag &amp; meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What is that?<\/p>\n<p>When people search for something on Google, the first thing they see is the &#8220;title-tag&#8221; and &#8220;meta-description&#8221; &#8211; these 2 elements help users understand what your site is about and also define for Google what your site is about.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2967 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/title-tagmeta-1024x600-1.png\" alt=\"Google SEO Title &amp; Meta Description\" width=\"1024\" height=\"600\" \/>Almost any CMS (system) your website runs on will allow you to optimize the title-tag and meta-description.<\/p>\n<p>When we work with these at Firtal, we always focus on what people are searching for, which landing page they land on, and how that page converts. <strong>This is quite advanced as it requires some Excel skills to match these numbers together.<\/strong><\/p>\n<p>If you want to dive deep into this, I recommend reading <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\" target=\"_blank\" rel=\"noopener noreferrer\">this guide on keyword research<\/a> &#8211; you can also get a lot out of using a tool called SERP tool (free) so you can see how your title-tag and meta-description look before you publish it.<\/p>\n<p>If you use WordPress, install Yoast SEO, so you can easily edit these. They have a free version that works just fine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_speed_and_performance\"><\/span>Site speed and performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever been on a website that is super slow?<\/p>\n<p>It&#8217;s really annoying!<\/p>\n<p>The more people browse via mobile phones, the more important it is for website owners to optimize their sites to make them faster.<\/p>\n<p style=\"text-align: center;\"><strong>Google also offers a tool called &#8220;<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">PageSpeed Insights<\/a>&#8221;<br \/>\n<\/strong><em>Even my website needs a tune-up &#8211; though it has been worse<\/em><\/p>\n<p>When browsing on mobile, most people are on a 3G network, so a website that isn&#8217;t optimized can be really slow.<\/p>\n<p><strong>The most common culprits<\/strong><\/p>\n<ul>\n<li>Large or too many images<\/li>\n<li>Many systems (e.g., plugins for WordPress)<\/li>\n<li>Many products per page (load time)<\/li>\n<li>Poor server (this rarely happens today)<\/li>\n<li>Unwanted traffic hitting your server<\/li>\n<li>All content on the front page<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_optimization\"><\/span>Mobile optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number of internet users browsing on mobile has exploded in recent years.<\/p>\n<p>Therefore, Google places great emphasis on whether your site is mobile-optimized.<\/p>\n<p>Always make sure to test your website from a <strong>mobile-first<\/strong> perspective &#8211; which means that it&#8217;s more important for your website to function well on phones than on computers and laptops. (Of course, it should be a good experience on all devices).<\/p>\n<p>You can grab your phone and test it or use Google Analytics to see which devices perform better or worse.<\/p>\n<p>You can also use Google&#8217;s mobile tester to see if you meet Google&#8217;s mobile standards.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duplicate_content_%E2%80%93_also_known_as_duplicate_content\"><\/span>Duplicate content &#8211; also known as duplicate content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google rewards you for unique content &#8211; so you also get penalized if you copy text from other websites. Google wants different results in its search engine.<\/p>\n<div class=\"greybox\">There can also be legal issues with duplicate content, for example, if you steal content from competitors &#8211; and how will you ever get ahead of them?<\/div>\n<p>So write <strong>your own content<\/strong> &#8211; there\u2019s a big advantage in creating great content &#8211; you have the opportunity to educate your users and get ahead in search results!<\/p>\n<p>At Firtal, we have our own guides for writing the best blog posts, category texts, and product descriptions &#8211; we do everything we can to educate our people and inform them of how valuable these posts can be.<\/p>\n<div class=\"greenbox\">Technical SEO involves much more than I\u2019ve described in this section. But by now, you should have a sense of how many elements are involved in optimizing your website. Remember that none of these areas can stand alone. If your technical part is good, but you have no content on your site, you won&#8217;t get very far.<\/div>\n<p>The same goes for other areas, including the use of artificial intelligence to create content, which can cause your rankings to drop. I would also always recommend setting up Google Search Console and uploading a sitemap through it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"On-page_SEO\"><\/span>On-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you\u2019ve got the technical part sorted, it&#8217;s time to move on to the internal part. Imagine you run a supermarket &#8211; you\u2019ve got the lighting, electricity, water, heating, and ventilation sorted &#8211; in other words, all the technical aspects are in place.<\/p>\n<p>Now it\u2019s time to get the products in!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As described in the previous section, content means everything when it comes to ranking in Google&#8217;s organic results.<\/p>\n<p>So it&#8217;s also important that you write content with care.<\/p>\n<p>Let&#8217;s assume you have a site that writes about facial care for men.<\/p>\n<p>It makes sense to have a page called www.made4men.dk\/ansigtspleje, so this one page focuses on this topic. It\u2019s much easier to get a website to rank higher in Google for a few words within the same category than for many words across different areas.<\/p>\n<p><strong>Examples of content\u00a0<\/strong><\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>Category pages (e.g., Men&#8217;s clothing on Zalando)<\/li>\n<li>Product pages<\/li>\n<li>Guides<\/li>\n<li>FAQs<\/li>\n<\/ul>\n<p>As you can see, there are plenty of opportunities to create great content that can attract traffic from Google.<\/p>\n<p>Often, these texts are referred to as SEO texts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Links\"><\/span>Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to good content, internal links also play a significant role.<\/p>\n<p>Now, you shouldn\u2019t just add hundreds of links in all of your texts.<\/p>\n<p>Think of it like Wikipedia &#8211; <strong>when is it relevant for the user?<\/strong><\/p>\n<p>For example, you can see this in my link structure in this post. When I create a link, it\u2019s because it makes sense for what I want to convey, and thus it also benefits the user. (I hope so).<\/p>\n<p>When you create links, you&#8217;re also telling Google that here is a link to a topic that has some relevance to what&#8217;s written in the text.<\/p>\n<p>Additionally, you&#8217;re telling Google that you\u2019re helping the user &#8211; and this also applies if linking to external sources.<\/p>\n<p>When I link to external sources, such as other blogs in online marketing, I don&#8217;t get anything in return from these sources.<\/p>\n<p>I do it because it\u2019s relevant to the user &#8211; and Google sees that as valuable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"H-tags\"><\/span>H-tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H tags may seem minor, but they still matter.<\/p>\n<div class=\"greenbox\">\n<p><strong>H tags stand for &#8220;headings&#8221; &#8211; it means you define your headings just like you would in a table of contents in Word.<\/strong><\/p>\n<p style=\"padding-left: 30px;\">&lt;h1&gt; Main heading &lt;\/h1&gt;<\/p>\n<p style=\"padding-left: 60px;\">&lt;h2&gt; Subheading&lt;\/h2&gt;<\/p>\n<p style=\"padding-left: 90px;\">&lt;h3&gt;Subheading in that section&lt;\/h3&gt;<\/p>\n<\/div>\n<p>The idea of creating these sections is to tell Google what your article is about.<\/p>\n<div class=\"greenbox\">\n<p><strong>If you&#8217;re writing about facial care for men, your &lt;h&gt; tags could look like this:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">&lt;h1&gt; Facial care for men &lt;\/h1&gt;<\/p>\n<p style=\"padding-left: 60px;\">&lt;h2&gt; Great tips for facial care&lt;\/h2&gt;<\/p>\n<p style=\"padding-left: 90px;\">&lt;h3&gt; Homemade face mask &lt;\/h3&gt;<\/p>\n<\/div>\n<p>The above tells Google what can be read about.<\/p>\n<p>Moreover, it provides a more pleasant overview of what the page is about for the user.<\/p>\n<p>The worst thing you can do is write in one long block of text.<\/p>\n<p><strong>Remember our mobile statistics from earlier?\u00a0<\/strong><\/p>\n<p>When people are on mobile, even a short paragraph can feel incredibly long.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Image_name_and_alt-tags\"><\/span>Image name and alt-tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has become a more and more intelligent entity, but it still can\u2019t fully understand images.<\/p>\n<p>You can optimize this!<\/p>\n<p>When you&#8217;re about to upload an image, you can rename the file.<\/p>\n<p>Let&#8217;s once again assume we&#8217;re writing about facial care for men.<\/p>\n<p>Suppose you upload a picture of a man taking care of his face &#8211; you can rename the file to &#8220;facialcareformen.jpg&#8221;<\/p>\n<p>Once you&#8217;ve uploaded the file, you can also add an <strong>ALT tag<\/strong> to the image.<\/p>\n<p>This means you add extra information for Google about what\u2019s in the image &#8211; again, it could be &#8220;facial care for men&#8221;<\/p>\n<div class=\"greenbox\">As with technical SEO, there are also many more elements to consider in internal SEO. Once again, things are often interconnected &#8211; meaning that technical adjustments you make will also influence internal SEO.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"External_SEO\"><\/span>External SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now your \u2018store\u2019 is set up. It looks great &#8211; it&#8217;s stocked with products &#8211; the basics that drive any supermarket are in place.<\/p>\n<p>What do you need now? Publicity!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_building\"><\/span>Link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links on the web function as recommendations.<\/p>\n<p>But where your links come from matters a lot.<\/p>\n<p>As a rule, I divide links into 3 different categories.<\/p>\n<div class=\"redbox\">This is something you need to master if you&#8217;re serious about managing a website. There are countless &#8220;experts&#8221; out there who want to sell you cheap links &#8211; BUT don\u2019t do it!<\/div>\n<p>Links can also harm your website &#8211; if Google suspects you&#8217;re trying to manipulate their search engine, they aren&#8217;t interested in giving you points for your efforts, and they can choose to drop your ranking or even remove you entirely from the search results!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%9CRandom_links%E2%80%9D\"><\/span><strong>&#8220;Random links&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When you have a website, you will occasionally get natural links. This happens, for example, when you create great content (remember the content section from earlier?), and people link to you because you have something unique to offer.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Whitehat_links\"><\/span><strong>Whitehat links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When I started working with link building in 2009, we used what was called &#8220;blackhat links&#8221; &#8211; and since then, many of the strategies used back then have been categorized as blackhat today.<\/p>\n<p><strong>In other words:<\/strong> You must always be aware of what&#8217;s happening with Google.<\/p>\n<p>Updates are constantly being rolled out that can impact your site.<\/p>\n<p style=\"text-align: center;\"><strong>Example from Searchmetrics:<\/strong><\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"alignnone wp-image-2973 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-06-07-kl.-18.34.46-1024x348-1.png\" alt=\"Searchmetrics SEO\" width=\"1024\" height=\"348\" \/>This is a graph for a company I\u2019ve worked with. The curve reflects the visibility in Google for the site in question. The small &#8220;G&#8217;s&#8221; indicate when Google rolls out new algorithm updates.<\/p>\n<p style=\"text-align: left;\">As you can see, these updates have significant consequences for the site&#8217;s performance. And this &#8220;penalty&#8221; from Google resulted in <strong>lost monthly revenue of over 500,000.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Therefore:<\/strong> Build whitehat links.<\/p>\n<p style=\"text-align: left;\">But what exactly are they?<\/p>\n<p style=\"text-align: left;\">Whitehat links are essentially links that come as naturally as possible.<\/p>\n<p style=\"text-align: left;\"><strong>Let&#8217;s look at a few examples:<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\">You get press coverage because you created great content or have a great product<\/li>\n<li style=\"text-align: left;\">You get press coverage due to your expertise &#8211; like Michelle Kristensen from Good Morning TV<\/li>\n<li style=\"text-align: left;\">You collaborate with larger companies on a cause, such as aid, and get links<\/li>\n<li style=\"text-align: left;\">You have a new product launch that gets mentioned<\/li>\n<li style=\"text-align: left;\">You collaborate with bloggers, companies, etc., and get mentioned (Google recently stated that links from bloggers that are bought will no longer have the same value).<\/li>\n<\/ul>\n<p>The best way to get links today is through content marketing. In other words, you create something great that attracts links.<\/p>\n<p>The best links are those from the most trusted sources. This could be a link from a major publication, for example, if you&#8217;ve received PR.<\/p>\n<p>Additionally, you can create links to other articles that link back to you &#8211; confusing? This is called Tier2 links\/link building.<\/p>\n<p><strong>Remember relevance as well! &#8230;<\/strong><\/p>\n<p>If you write about facial care for men, it doesn&#8217;t make much sense to get a link from a site about fishing gear.<\/p>\n<p><strong style=\"line-height: 1.5;\">Blackhat links<\/strong><\/p>\n<p>Without giving you any bad ideas &#8211; I can tell you that blackhat links worked great in the past!<\/p>\n<p>You could buy 1500 links from India and fill the texts with the keyword you wanted to rank highly for &#8211; and just like that, you\u2019d rank #1.<\/p>\n<p>That&#8217;s no longer the game &#8211; so avoid these link strategies!<\/p>\n<p>It can have <strong>fatal consequences<\/strong> for your website or the businesses you\u2019re helping!<\/p>\n<div class=\"greenbox\">As a rule, good link building is about having a natural link profile. Avoid blackhat &#8211; create great things, and collaborate with strong partners who enrich your universe.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Analyze_your_results\"><\/span>Analyze your results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter what you&#8217;re working on online, analysis is everything.<\/p>\n<p>There are countless tools for this. As a starting point, don&#8217;t be intimidated by all the tools out there.<\/p>\n<p>Start with the basics: Google Analytics. (I promise to provide a simple beginner&#8217;s guide soon).<\/p>\n<p>With Google Analytics, you can see how many visitors coming from organic search.<\/p>\n<p>This means you can constantly see if the work you&#8217;re doing is paying off.<br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-2977 size-large\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2016-06-07-kl.-20.43.45-1024x332-1.png\" alt=\"Google Analytics \" width=\"1024\" height=\"332\" \/><\/a><\/p>\n<p>Google Analytics is completely free and can be installed by adding a simple tracking code that needs to be added to your website. If you use WordPress, you can also easily install one of the many plugins available for this.<\/p>\n<div class=\"mw-box\"><a href=\"https:\/\/www.mickyweis.com\/en\/marketing-tools\/\">See my guide to all online marketing tools<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_SEO_%E2%80%93_as_of_today\"><\/span>Google &amp; SEO &#8211; as of today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A lot is always happening at Google. It\u2019s clear that the company behind the world\u2019s largest search engine wants to constantly optimize its algorithms to show the best possible results to users.<\/p>\n<p>The foundations of SEO are still rooted in the topics mentioned above, and it\u2019s still hard work &#8211; there are no quick fixes, especially as more and more industries experience increasingly tough competition.<\/p>\n<p>That\u2019s why we constantly see Google rolling out new updates to its algorithm.<\/p>\n<p>Many of these updates have a noticeable effect across several of the clients we work with.<\/p>\n<p><strong>Update &#8211; YMYL &amp; E-A-T<\/strong><\/p>\n<p>More and more people have been negatively affected by this update from Google (YMYL \u2013 \u2018Your Money or Your Life\u2019).<\/p>\n<p>There are many opinions about it, but as I see it, it\u2019s another attempt by Google to improve the results users see when they search for specific topics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_challenge_for_Google\"><\/span>The challenge for Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More and more people take Google\u2019s answers as the truth, and it\u2019s also difficult to navigate what\u2019s right and what\u2019s wrong. In principle, any content writer with some writing skills and links can get a given blog post to rank in the top 3 on Google, depending on the competition.<\/p>\n<p>That\u2019s not to say that what\u2019s written in the post is 100% accurate, but who verifies that?<\/p>\n<p>The question is whether Google\u2019s algorithm is on its way to becoming even stronger, for example, by crawling all studies published on a given topic and then crawling new articles and evaluating content quality based on data.<\/p>\n<p>The challenge is that if you write about finance and write something that\u2019s untrue or directly incorrect, you have a significant impact on people\u2019s lives. The same goes for people\u2019s health, for example.<\/p>\n<p>Google is cracking down on this even more.<\/p>\n<p>The challenge with this update is that there are no direct announcements from Google on how to optimize for it. So you can&#8217;t just optimize your speed, or the like, as we discussed in the technical aspect of optimization.<\/p>\n<p>It\u2019s about something entirely different: Who are you as a brand in the market you operate in? Who are the authors behind your content?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-301533\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2020-01-24-kl.-09.32.52.png\" alt=\"\" width=\"764\" height=\"276\" \/><\/p>\n<p>Google further states that sites in this segment require even greater credibility than others, precisely because there\u2019s a real chance that it could affect people\u2019s lives.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-301534\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/04\/Skaermbillede-2020-01-24-kl.-09.32.42.png\" alt=\"\" width=\"780\" height=\"443\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"YMYL_%E2%80%93_optimization_opportunities\"><\/span>YMYL &#8211; optimization opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned, Google has not issued any clear guidelines on how to avoid being hit hard by this update. Therefore, I\u2019ve read over 50 blog posts on the subject and come up with the points I would consider addressing if your website\u2019s content falls into the &#8220;YMYL&#8221; category or impacts people&#8217;s health.<\/p>\n<div class=\"greenbox\">\n<ul>\n<li>Ensure that the content you publish is written by real experts and not just pulling information from other sites.<\/li>\n<li>Ensure that the authors who write about a given topic have detailed author boxes on your site\/blog posts, where they link to their credentials, for example, or their education &#8211; in other words, they must show they have expertise in the field so that their knowledge cannot be questioned.<\/li>\n<li>Make sure you don&#8217;t write anything factually incorrect, and be sure to back up your claims with relevant links out of the website. If you write about health, there are many PhD studies, etc., that could be relevant to link to.<\/li>\n<li>Don&#8217;t write content just to create affiliate sites, but to help users honestly. Don&#8217;t write to get people to buy something, but write to genuinely help users. That\u2019s what Google is all about in its raw form.<\/li>\n<li>If you allow your users to generate content, consider your disclaimers on this and make it clear to Google that it\u2019s a community, or consider closing it off from search engines behind a login wall if many questions arise that could trigger an algorithm.<\/li>\n<\/ul>\n<\/div>\n<p>In my opinion, there\u2019s nothing new under the sun here. Google has always tried to create real and valid search results that we as consumers can trust. It can be difficult to be critical of sources on the web &#8211; so this is another attempt by Google to ensure that the content published daily is intended to benefit people, not the opposite.<\/p>\n<p>I also recommend taking a look at Google\u2019s own guidelines, which are a good baseline to review before you start writing too much content, either on your website or elsewhere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_SEO_cost\"><\/span>What does SEO cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you just do a Google search on what SEO costs, you&#8217;ll get a ton of results. Unfortunately, there\u2019s no simple answer. On the contrary. SEO can cost up to several million, depending on the size of the business and the complexity of the task.<\/p>\n<p>Additionally, the competition in the market also influences how difficult it is to compete, and thus also what you should expect to pay.<\/p>\n<p>The most important thing when working with SEO is to have a goal in mind &#8211; what do we want to achieve?<\/p>\n<p>How much can you do yourself, and how much external help do you need, such as an SEO agency or consultant?<\/p>\n<p>SEO often goes hand in hand with Google Ads &#8211; you can see through your paid ads which keywords generate revenue, giving you an idea of what an SEO strategy might bring if you manage to reach the top of the search results.<\/p>\n<p>If you\u2019re not running any paid advertising on Google yet, you can use digital tools like Keyword Planner and Ahrefs to support your strategy. Here, you&#8217;ll get an idea of the volume for a given keyword and what the average CPC price is. This type of analysis is often referred to as keyword analysis.<\/p>\n<p>The above is not a definitive list, but if, for example, you sell children&#8217;s clothing, be aware that it&#8217;s an extremely competitive market.<\/p>\n<div class=\"greenbox\"><strong>In other words:<\/strong> You won&#8217;t win top 3 placements on day 1 with a budget of 200 USD a month.<\/div>\n<p>If you have a very large website that needs to be optimized technically, as we discussed in an earlier section, it can cost quite a bit, but it\u2019s usually defined after a large technical SEO analysis of the website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_SEO_and_Google_Ads\"><\/span>What is the difference between SEO and Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As always, different results come up when you search on Google.<\/p>\n<p>Some of these are paid ads, the service Google offers called Google Ads.<\/p>\n<p>The other part is actually everything we\u2019ve gone through above.<\/p>\n<p>It&#8217;s clear that both clearly influence each other. As mentioned in the last section, you can use your data from Google Ads for your SEO optimization strategy. Similarly, after some time, you can use your SEO optimization in Google Ads.<\/p>\n<p>The technical part of SEO, for example, will help you optimize your website and provide a better user experience. An improved user experience will result in a higher conversion rate &#8211; which in other words, will benefit your Google Ads &#8211; your paid advertising.<\/p>\n<p>All channels interact with each other. And that&#8217;s what&#8217;s important to understand before you create a strategy &#8211; you need to consider all channels, as they all influence each other.<\/p>\n<p>Another key difference is that Google Ads starts as soon as you start your ads and add a payment method. Your ads will then appear on Google.<\/p>\n<p>Likewise, they stop when you turn them off.<\/p>\n<p>SEO can take time, and it often does, depending on the competition in a given industry. You may not immediately see your efforts result in increased revenue and traffic &#8211; it can take a long time<\/p>\n<p>That&#8217;s why SEO should be seen as a long-term strategy &#8211; but at the same time, it should be seen as a good initiative because it also improves the technical part of a website, which also provides a better user experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s SEO in a nutshell! I hope you got something out of this introduction.<\/p>\n<p>SEO must not be neglected &#8211; it&#8217;s an essential part of having a website today. We Google everything!<\/p>\n<p>It takes hard work and patience to get results. It doesn&#8217;t happen overnight (unless you cheat, and then there are consequences).<\/p>\n<p>Whether you&#8217;re starting a hobby blog or have an international e-commerce business the size of Zalando &#8211; SEO is a strategy you need to have on your to-do list.<\/p>\n<p><strong>Your turn!<\/strong><\/p>\n<p>What are <strong>your experiences with SEO,<\/strong> and have you experimented with it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_SEO\"><\/span>FAQ: SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_website_is_ready_for_SEO\"><\/span><strong>How do I know if my website is ready for SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before you start doing SEO, you need to make sure your website is technically ready.<\/p>\n<p>This includes things like site speed, mobile usability, indexing, and a clear site structure.<\/p>\n<p>If your website is slow or hard to navigate, even great content will struggle to rank.<\/p>\n<p>A simple test is to open your site on mobile and ask: does it load quickly, and is it easy to find what you need?<\/p>\n<p>If the answer is no, you should fix the technical foundation first before focusing on SEO.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_should_I_focus_on_first_in_SEO_content_technical_SEO_or_links\"><\/span><strong>What should I focus on first in SEO: content, technical SEO, or links?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It\u2019s tempting to work on everything at once, but the order actually matters.<\/p>\n<p>In most cases, you should start with technical SEO and keyword research before creating content.<\/p>\n<p>Backlinks only become truly powerful once you have pages worth linking to.<\/p>\n<p>For example, poorly structured category pages will limit the value of backlinks.<\/p>\n<p>SEO works best when all parts are built in the right order.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_find_the_right_keywords_for_SEO\"><\/span><strong>How do I find the right keywords for SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keyword research is about understanding what your target audience is actually searching for.<\/p>\n<p>Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you identify search volume and ideas.<\/p>\n<p>For example, \u201cSEO\u201d is very broad, while \u201cSEO course for beginners\u201d is much more specific and easier to rank for.<\/p>\n<p>That\u2019s why long-tail keywords are often the best place to start.<\/p>\n<p>They usually have lower competition and stronger intent.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_much_content_do_I_need_to_rank_on_Google\"><\/span><strong>How much content do I need to rank on Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There is no fixed number of articles required to rank.<\/p>\n<p>Some websites perform well with 10 strong pages, others need hundreds.<\/p>\n<p>What really matters is whether your content is better than what already exists in Google\u2019s results.<\/p>\n<p>A single in-depth, highly practical guide can outperform dozens of short articles.<\/p>\n<p>Focus on quality, depth, and relevance rather than volume.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_long_does_SEO_take_to_show_results\"><\/span><strong>How long does SEO take to show results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>SEO is a long-term strategy, and results rarely happen overnight.<\/p>\n<p>In most cases, you\u2019ll start seeing movement after 3\u20136 months, while stable results often take 6\u201312 months or longer.<\/p>\n<p>The timeline depends on competition, your starting point, and how consistently you work on SEO.<\/p>\n<p>A new website in a competitive niche will usually take longer than an established one.<\/p>\n<p>Consistency is one of the biggest factors in SEO success.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Can_I_do_SEO_myself_or_should_I_get_help\"><\/span><strong>Can I do SEO myself, or should I get help?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, you can absolutely start doing SEO yourself, especially in the beginning.<\/p>\n<p>There are many tools, guides, and resources that make it possible to learn the basics and get started quickly.<\/p>\n<p>At the same time, there are also many options for getting help if you want to move faster or avoid common mistakes &#8211; from freelance consultants to agencies.<\/p>\n<p>Many people start on their own, build a foundation, and then bring in experts when they want to scale.<\/p>\n<p>The best approach is often a mix of both.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_do_some_websites_rank_higher_than_others_on_Google\"><\/span><strong>Why do some websites rank higher than others on Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There is rarely just one ranking factor.<\/p>\n<p>Websites that rank higher usually have better content, stronger backlinks, and a better user experience.<\/p>\n<p>Google simply tries to show the most useful result for each search.<\/p>\n<p>For example, if one guide explains something clearly and another is vague, the clear one almost always wins.<\/p>\n<p>SEO is about overall quality, not isolated tricks.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Is_SEO_still_relevant_compared_to_paid_advertising\"><\/span><strong>Is SEO still relevant compared to paid advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, SEO is still one of the most valuable long-term marketing channels.<\/p>\n<p>Paid ads can drive immediate traffic, but the traffic stops when the budget stops.<\/p>\n<p>SEO, on the other hand, can generate traffic for months or even years after the work is done.<\/p>\n<p>For example, a strong blog post can continue attracting visitors long after publication.<\/p>\n<p>Most businesses get the best results by combining SEO and paid ads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_should_a_good_SEO_strategy_look_like\"><\/span><strong>What should a good SEO strategy look like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A strong SEO strategy is structured and data-driven.<\/p>\n<p>It typically includes keyword research, technical optimization, content planning, and link building.<\/p>\n<p>On top of that, you need ongoing tracking and optimization.<\/p>\n<p>A good starting point is selecting 10 key keywords and building content around them.<\/p>\n<p>SEO is not a one-time task &#8211; it\u2019s an ongoing process.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Does_SEO_still_matter_with_AI_like_ChatGPT\"><\/span><strong>Does SEO still matter with AI like ChatGPT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>SEO is no longer only about Google &#8211; it\u2019s also about visibility in AI tools.<\/p>\n<p>This means your content needs to be clear, structured, and easy to quote.<\/p>\n<p>FAQ sections, direct answers, and well-defined explanations increase the chance of being used as a source.<\/p>\n<p>For example, concise definitions are often picked up by AI systems and LLMs.<\/p>\n<p>Modern SEO is about both rankings and AI visibility.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_is_topical_authority_and_why_does_it_matter\"><\/span><strong>What is topical authority and why does it matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Topical authority means covering a topic deeply and broadly.<\/p>\n<p>Instead of publishing isolated articles, you build clusters of related content.<\/p>\n<p>For example, a website about SEO might include guides, FAQs, and case studies.<\/p>\n<p>This signals expertise and makes it easier for Google to trust your site.<\/p>\n<p>Over time, it leads to stronger and more stable rankings.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_prioritize_SEO_if_I_have_limited_time\"><\/span><strong>How do I prioritize SEO if I have limited time?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If time is limited, focus on what creates the biggest impact first.<\/p>\n<p>Often that means improving existing pages that already get some traffic.<\/p>\n<p>Small improvements can often deliver significant results.<\/p>\n<p>At the end of the day prioritization is one of the most important SEO skills.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_can_I_tell_if_my_competitors_are_strong_in_SEO\"><\/span><strong>How can I tell if my competitors are strong in SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can analyze competitors using SEO tools that show rankings, traffic, and backlinks.<\/p>\n<p>This helps you understand which keywords they rank for and where their traffic comes from.<\/p>\n<p>For example, a competitor might get most of their traffic from a few strong articles.<\/p>\n<p>That gives you insight into their strategy and potential gaps.<\/p>\n<p>It also helps you build a more realistic SEO plan.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_can_I_do_SEO_without_a_big_budget\"><\/span><strong>How can I do SEO without a big budget?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>SEO doesn\u2019t necessarily require a large budget, but it does require time and focus.<\/p>\n<p>You can get far with strong content and a clear strategy.<\/p>\n<p>For example, targeting 5\u201310 low-competition keywords can often be more effective than going after broad terms.<\/p>\n<p>This approach usually leads to faster early wins and better momentum.<\/p>\n<p>SEO is more about direction than budget.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_choose_the_right_SEO_agency\"><\/span><strong>How do I choose the right SEO agency?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When choosing an SEO agency, focus on experience, transparency, and proven results.<\/p>\n<p>Look at case studies and ask how they approach strategy and data.<\/p>\n<p>For example, ask what they would do in the first 30 days of working with you.<\/p>\n<p>A good agency will give clear, structured answers instead of vague promises.<\/p>\n<p>Avoid anyone guaranteeing quick rankings &#8211; SEO takes time.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No visitors? I know the feeling! It&#8217;s frustrating not to get traffic to your website! Want a bigger share of Google traffic? Then read on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,95],"series":[],"class_list":["post-6584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Complete guide to SEO basics \u00bb Definition, tactics &amp; new updates.<\/title>\n<meta name=\"description\" content=\"Learn the essentials of search engine optimization to boost your website&#039;s visibility. 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