{"id":6675,"date":"2024-06-25T17:30:01","date_gmt":"2024-06-25T15:30:01","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-telegram-og-kan-man-koere-annoncer-paa-platformen\/"},"modified":"2025-07-16T11:48:30","modified_gmt":"2025-07-16T09:48:30","slug":"telegram","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/telegram\/","title":{"rendered":"Unlocking the potential of Telegram: How to use the platform for growth"},"content":{"rendered":"<p>Have you heard of the messaging platform Telegram? This app offers more than the usual platforms when it comes to user privacy.<\/p>\n<p><a href=\"https:\/\/web.telegram.org\/a\/\" target=\"_blank\" rel=\"noopener\">Telegram<\/a> has grown significantly, and there is now discussion about whether it&#8217;s beneficial for businesses to advertise on the platform.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/telegram\/#What_is_Telegram\" >What is Telegram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/telegram\/#How_to_advertise_on_Telegram\" >How to advertise on Telegram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/telegram\/#Should_my_business_advertise_on_Telegram\" >Should my business advertise on Telegram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/telegram\/#Before_you_dive_into_advertising_on_Telegram\" >Before you dive into advertising on Telegram<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Telegram\"><\/span>What is Telegram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Telegram was launched back in 2013 as an alternative to the common messaging platforms.<\/p>\n<blockquote><p><strong>The goal was to offer a platform that prioritizes user privacy with secure message encryption.<\/strong><\/p><\/blockquote>\n<p>Additionally, Telegram was quick to provide a cloud-based solution, making the app accessible on multiple devices simultaneously.<\/p>\n<p>The platform is also the only one among its competitors that allows users to send and receive large files (up to 2GB).<\/p>\n<p>Telegram also offers the advantage of allowing users to join channels that can host up to 200,000 people at once.<\/p>\n<p>These channels can be best compared to classic forums, but with an exceptionally high level of engagement, and today the app boasts 700+ million active users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_advertise_on_Telegram\"><\/span>How to advertise on Telegram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Telegram is an interesting case when it comes to advertising.<\/p>\n<p>The <a href=\"https:\/\/ads.telegram.org\/\" target=\"_blank\" rel=\"noopener\">platform allows businesses to advertise<\/a>, but at the same time, it firmly upholds its values as a messaging platform that focuses on user privacy.<\/p>\n<blockquote><p><strong>If a business wants to advertise on the platform, it must do so on Telegram&#8217;s terms.<\/strong><\/p><\/blockquote>\n<p>Firstly, there is no access to user data that could be used to target ad campaigns.<\/p>\n<p>Instead, the business must carefully select the specific channels where they want their ads to appear.<\/p>\n<p>As mentioned, there are a plethora of different channels, each with its own general theme that users can chat about, such as beauty, cars, interior design, etc.<\/p>\n<p>Additionally, businesses should be aware that the usual banner formats are not available on Telegram.<\/p>\n<p>Instead, an ad will appear as a message to users who have joined a channel.<\/p>\n<p>When users click on the ad, it\u2019s also worth noting that they won\u2019t be redirected to an external link, but rather to the company\u2019s own Telegram channel within the app.<\/p>\n<p>Be prepared for questions from users to come in, creating awareness around your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_my_business_advertise_on_Telegram\"><\/span>Should my business advertise on Telegram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personal recommendations, opinion formation through forums, and debates in comment threads have increasingly become the preferred way users obtain information.<\/p>\n<p>For this reason, channels on Telegram have a high level of engagement, allowing users to interact with the businesses that advertise on the same channels.<\/p>\n<p>In other words, authenticity is at the forefront of this platform, and as a business, you can achieve significant engagement with your ads if they are placed on the right channels.<\/p>\n<p>At the same time, there is a risk that ads will fall flat if they are run on irrelevant channels\u2014so choose them carefully and know your audience!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Before_you_dive_into_advertising_on_Telegram\"><\/span>Before you dive into advertising on Telegram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since it involves engagement and interaction with users who have shown interest in your ad and brand, there is no immediate way to gain insight into the number of conversions resulting from your campaigns on the platform.<\/p>\n<p>The purpose of advertising on Telegram is instead to build loyalty and trust in the brand, which in the long run will lead to <a href=\"https:\/\/www.mickyweis.com\/en\/conversion-rate-optimization\/\">conversions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard of the messaging platform Telegram? This app offers more than the usual platforms when it comes to user privacy. Telegram has grown [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,93,79],"series":[],"class_list":["post-6675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-development-en","category-marketing-general-en","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telegram \u00bb Engagement, ads &amp; how to use for marketing today.<\/title>\n<meta name=\"description\" content=\"Telegram is becoming a key platform for advertising. 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