{"id":6825,"date":"2024-03-30T16:08:03","date_gmt":"2024-03-30T15:08:03","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-de-influencing\/"},"modified":"2025-07-16T12:25:08","modified_gmt":"2025-07-16T10:25:08","slug":"de-influencing","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/de-influencing\/","title":{"rendered":"De-influencing: Challenging consumerism and false hype"},"content":{"rendered":"<p>We\u2019re all familiar with the influencer genre by now: being influenced to buy a trendy new product, try a new recipe, follow a fitness routine, and much more. But have you heard of <strong>de-influencing<\/strong>?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/de-influencing\/#Where_does_de-influencing_come_from\" >Where does de-influencing come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/de-influencing\/#A_critical_perspective_on_current_trends\" >A critical perspective on current trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/de-influencing\/#Emphasis_on_credibility\" >Emphasis on credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/de-influencing\/#End_of_overconsumption\" >End of overconsumption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/de-influencing\/#The_future_of_de-influencing\" >The future of de-influencing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Where_does_de-influencing_come_from\"><\/span>Where does de-influencing come from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Influencing has essentially always existed if you think about it. Since the dawn of time, humans have needed to find voices in society that resonate with them and endorse emerging trends.<\/p>\n<p>Just look at how we\u2019ve elevated historical figures, simply because we found credibility in them. With the rise of mass media and later digital platforms, influencers today can be viewed similarly in terms of their societal status.<\/p>\n<p>The same influencers who have the credibility to push us toward a new product also naturally possess the authority to push us in the opposite direction \u2014 away from a product.<\/p>\n<div class=\"mw-box\"><a href=\"https:\/\/www.mickyweis.com\/en\/influencer-marketing-guide\/\">Curious about influencer marketing? Learn more in my post here.<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_critical_perspective_on_current_trends\"><\/span>A critical perspective on current trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is called de-influencing, a trend that has gained momentum particularly with the soaring popularity of <a href=\"https:\/\/www.mickyweis.com\/en\/tiktok-popular\/\">TikTok<\/a>.<\/p>\n<div class=\"greenbox\">\n<p>In fact, there\u2019s even a hashtag, #deinfluencing, that ensures users know what to expect when clicking on a TikTok video or an <a href=\"https:\/\/www.mickyweis.com\/en\/engagement-on-instagram\/\">Instagram<\/a> post. It often presents a critical view of a product, brand, or trend that might have gained massive success through other influencers.<\/p>\n<\/div>\n<p>In the end, it\u2019s a bit like a negative review on TrustPilot, advising other consumers not to invest in a particular product or service.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emphasis_on_credibility\"><\/span>Emphasis on credibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De-influencing can be seen as a counter-trend to the numerous voices on social media that seemingly have no problem loudly promoting products that don\u2019t live up to their promises.<\/p>\n<p>In other words, due to a lack of credibility on social media, many influencers are fighting back against the tendency to commercialize false promises for personal gain.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/social-proof\/\">Read more about credibility and social proof in my post here.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"End_of_overconsumption\"><\/span>End of overconsumption<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Additionally, there are trends within the de-influencing genre that promote a less consumer-oriented lifestyle, focusing on buying less and appreciating what you already own.<\/p>\n<p>For example, you\u2019d never find a so-called de-influencer or <a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">content creator<\/a> under the hashtag #deinfluencing happily promoting the shopping platform TEMU, which, like many others, has been criticized for its negative impact on consumer culture, driven by the overproduction of cheap products that heavily pollute the environment.<\/p>\n<p>Instead, this de-influencing trend aims to steer social media users away from a culture built on endless consumption, with little thought for its impact on the environment or even our mental well-being.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_de-influencing\"><\/span>The future of de-influencing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De-influencing is a relatively new genre on social media, but it has great potential to grow. As consumers, we are becoming more aware of how our consumption impacts the planet, and we are better at discerning which products and trends are actually beneficial.<\/p>\n<div class=\"greybox\">\n<p>Nonetheless, there is a growing need for a more sustainable influence on social media and in the promotion of new products. I can only imagine that de-influencing will become an even bigger trend, with more consumers wanting to be pushed toward <a href=\"https:\/\/www.mickyweis.com\/en\/sustainable-marketing\/\">sustainable<\/a> choices than what we\u2019ve seen so far.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all familiar with the influencer genre by now: being influenced to buy a trendy new product, try a new recipe, follow a fitness routine, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,78,79],"series":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data-en","category-growth-hacking","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De-influencing explained \u00bb Why is we started to see this trend?<\/title>\n<meta name=\"description\" content=\"Learn about de-influencing, the new social media trend pushing back against overconsumption and false product hype. 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