{"id":6830,"date":"2024-02-19T21:09:29","date_gmt":"2024-02-19T20:09:29","guid":{"rendered":"https:\/\/www.mickyweis.com\/lynkursus-start-din-egen-webshop-paa-en-weekend\/"},"modified":"2026-04-22T09:51:27","modified_gmt":"2026-04-22T07:51:27","slug":"start-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/","title":{"rendered":"Start a webshop; Beginners guide to start an ecommerce business today"},"content":{"rendered":"<p>Welcome back! I thought it was time for another quick course!<\/p>\n<p>Dreaming of running an ecommerce business?<\/p>\n<div class=\"greenbox\">Many of you have asked how to start a webshop and how quickly this can be done \u2013 <strong>and yes: it is possible to start your own webshop. Even today, in this competitive e-commerce world.<\/strong><\/div>\n<p>That\u2019s why today, I will give you 6 tips on how you can optimize your existing webshop or start a brand-new one.<\/p>\n<p>Let\u2019s get started and sell something online!<\/p>\n<p>This article is also useful for customers &#8211; it gives you insight into what happens behind the scenes when you shop online.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Webshop_solutions\" >Webshop solutions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Shopify\" >Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Magento\" >Magento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#WordPress\" >WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Do_you_even_need_a_webshop\" >Do you even need a webshop?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Amazon\" >Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Be_critical_of_yourself\" >Be critical of yourself<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_much_will_the_webshop_cost_you\" >How much will the webshop cost you?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_hard_is_it_to_scale\" >How hard is it to scale?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#You_dont_only_have_local_competitors\" >You don\u2019t only have local competitors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Basic_setup\" >Basic setup<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Payment_options\" >Payment options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Shipping_options\" >Shipping options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Product_description_pictures\" >Product description &amp; pictures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Inventory_and_order_handling\" >Inventory and order handling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Marketing\" >Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Online_marketing\" >Online marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Data_data_data\" >Data, data, data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#FAQ_How_to_start_a_webshop\" >FAQ: How to start a webshop<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_do_I_validate_a_webshop_idea_before_spending_money_building_it\" >How do I validate a webshop idea before spending money building it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_much_does_it_cost_to_start_a_webshop\" >How much does it cost to start a webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#What_is_the_easiest_way_to_start_a_webshop_for_beginners\" >What is the easiest way to start a webshop for beginners?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_do_I_find_profitable_products_to_sell_in_a_new_webshop\" >How do I find profitable products to sell in a new webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Can_I_start_a_webshop_without_inventory_or_stock\" >Can I start a webshop without inventory or stock?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#What_are_the_most_common_mistakes_when_starting_a_webshop\" >What are the most common mistakes when starting a webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#What_is_the_best_ecommerce_platform_for_a_beginner_webshop\" >What is the best ecommerce platform for a beginner webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#Should_I_build_my_webshop_myself_or_hire_an_agency\" >Should I build my webshop myself or hire an agency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#What_should_I_prepare_before_launching_a_webshop\" >What should I prepare before launching a webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_do_I_get_my_first_customers_for_a_new_webshop\" >How do I get my first customers for a new webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_do_I_build_a_strong_brand_for_my_ecommerce_store\" >How do I build a strong brand for my ecommerce store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#How_do_I_get_repeat_customers_in_my_webshop\" >How do I get repeat customers in my webshop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.mickyweis.com\/en\/start-ecommerce-business\/#When_should_I_scale_my_webshop\" >When should I scale my webshop?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Webshop_solutions\"><\/span>Webshop solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing you usually look at when starting your own webshop is which solution to choose. We\u2019re talking about platforms here.<\/p>\n<p>There are so many solutions today \u2013 and I totally understand how easy it is to get frustrated over what to choose.<\/p>\n<p>A quick tip: Be careful not to choose a solution that locks you into an expensive subscription. It\u2019s easy to get misled in this industry.<\/p>\n<p>Today, I will give you my 3 top choices and briefly explain why you should pick one of them.<\/p>\n<p>don\u2019t receive any commission or perks for mentioning these &#8211; it\u2019s purely based on my experience!<\/p>\n<p>What they all have in common is that they are built on open platforms, so you can choose your own designs and don\u2019t need a developer to build everything from scratch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopify\"><\/span>Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/shopify\/\">Shopify<\/a> (not to be confused with Spotify) must be mentioned.<\/p>\n<p>There are over 100,000 webshops running on the Shopify platform today. Shopify is a &#8220;plug-and-play&#8221; system that gives you the opportunity to customize a webshop that fits your needs.<\/p>\n<p>I have worked with it myself when I helped optimize the website of Etaldesign.com, and it\u2019s a great system to work with.<\/p>\n<p><strong>Price<\/strong><br \/>\nShopify offers several pricing plans. The cheapest plan costs around $150\/month, which most webshop owners can afford.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Magento\"><\/span>Magento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/magento.com\/\">Magento<\/a> is the most advanced solution of the 3 I&#8217;ve chosen today. Magento is the solution to choose if you&#8217;re running a large e-commerce operation \u2013 Zalando started on this platform before they moved on to their own system.<\/p>\n<p><strong>Price<\/strong><br \/>\nThe pricing is a bit different since you pay significantly more for the advanced modules.<\/p>\n<p>Often, you will also need to hire a developer, which increases the cost of running the webshop.<\/p>\n<p>Magento is now owned by Adobe and is a major player in e-commerce. It\u2019s also a heavy platform to work with \u2013 it can do more than Shopify but also places greater demands on the owner. It\u2019s not as plug-and-play as Shopify.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WordPress\"><\/span>WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last solution I\u2019ll mention is <a href=\"https:\/\/www.mickyweis.com\/en\/guide-wordpress\/\">WordPress<\/a>, which you might know if you\u2019ve started your own blog.<\/p>\n<div class=\"greenbox\">WordPress has an extension called <a href=\"https:\/\/woocommerce.com\/\">WooCommerce<\/a>, which is their e-commerce solution integrated into their blogging platform. It works similarly to Shopify. If you\u2019re used to working with WordPress, I\u2019d recommend sticking with WordPress and using WooCommerce as your e-commerce solution, since many features will already be familiar from blogging.<\/div>\n<p><strong>My advice to you:<\/strong><br \/>\nThere are many advantages to all the solutions I\u2019ve mentioned above \u2013 I\u2019d put it like this: Choose one solution, and commit 100% in the first few years \u2013 it takes too long to switch platforms \u2013 it\u2019s that simple.<\/p>\n<p>You won\u2019t get more sales by switching platforms, but by marketing your product correctly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_even_need_a_webshop\"><\/span>Do you even need a webshop?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many reasons to focus on your brand rather than focusing on building a webshop.<\/p>\n<p>In the past, you would build a webshop and then build a brand \u2013 today, the market for webshops is highly competitive, and Google Ads have become extremely expensive due to increased competition.<\/p>\n<p>It might make more sense to focus on your brand first and choose other sales channels, such as marketplaces like Amazon or other online retailers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon\"><\/span>Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having your own webshop could become a challenge as <a href=\"https:\/\/www.mickyweis.com\/en\/amazon-marketing\/\">Amazon<\/a> continues to grow.<\/p>\n<p>Amazon has long been a huge player in the market \u2013 in fact, the largest in the US \u2013 and they are making significant headway in Europe by establishing warehouses that allow for next-day delivery.<\/p>\n<p><strong>So another question might be:<\/strong> Should you focus on branding and use Amazon as a marketplace to sell your products?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_critical_of_yourself\"><\/span>Be critical of yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I see many people wanting to start webshops in industries like textiles, automotive accessories, or baby products. I don\u2019t think it\u2019s feasible unless you build your own brand\u2014or have a very wealthy uncle (think Bill Gates rich!)<\/p>\n<p>Think about who your competitors are \u2013 what can you offer that they don\u2019t?<\/p>\n<p>All studies show that people want fast delivery, low prices, and a large selection.<\/p>\n<p>You have to beat them on the most basic parameters, or else it will be an expensive fight.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_will_the_webshop_cost_you\"><\/span>How much will the webshop cost you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dig deep into your assortment. Compare the prices of the top 50 products in your market with competitors \u2013 can you compete on price?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_hard_is_it_to_scale\"><\/span>How hard is it to scale?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s all about establishing your presence. This is something Esben Gadsb\u00f8ll from Whiteaway taught me.<\/p>\n<p>If you have something that\u2019s relatively easy to copy, like a new way of selling online (although that\u2019s tough today), then you need to scale <strong>EXTREMELY<\/strong> fast.<\/p>\n<p><strong>Start now:<\/strong> Research how you can scale quickly \u2013 do you need more money? More people? A bigger warehouse? It\u2019s hard to scale when you&#8217;re always behind on these resources.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_dont_only_have_local_competitors\"><\/span>You don\u2019t only have local competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many assume they only have national competitors when starting a webshop. That\u2019s dead wrong &#8211; you\u2019re competing globally.<\/p>\n<p>This makes your opportunities endless, but it also means you need to consider international competitors in your analysis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basic_setup\"><\/span>Basic setup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Payment_options\"><\/span>Payment options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can\u2019t start a webshop without accepting credit cards &#8211; or expect customers to pay by check!<\/p>\n<p>Research what payment options your competitors offer, and also what payment options are offered by the biggest players in the market.<\/p>\n<p>Today, it\u2019s easier than ever to accept various forms of payment, so you should offer a wide range of options.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shipping_options\"><\/span>Shipping options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Is your shipping cost double what your competitors charge?<\/p>\n<p>Research the shipping options your competitors offer and what the biggest players in the market provide. They set the standard in the market, so if you can\u2019t match these options, people will be disappointed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_description_pictures\"><\/span>Product description &amp; pictures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t copy product descriptions or images from other sites.<\/p>\n<p>And you shouldn\u2019t either \u2013 the more passionate you are about your products, the more it shines through \u2013 THEREFORE: you\u2019ll sell more!<\/p>\n<p>You can really stand out by creating an experience &#8211; let customers feel part of your brand\u2019s universe.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inventory_and_order_handling\"><\/span>Inventory and order handling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In my opinion, Amazon and Zalando are not webshops \u2013 they are logistics businesses. Without their logistics setups, they would <strong>never<\/strong> have built the companies they have today. They\u2019ve created solid setups capable of handling millions of orders.<\/p>\n<p>You probably don\u2019t need the same setup, but have you thought through your logistics?<\/p>\n<div class=\"greenbox\">It\u2019s easy to be a logistics whiz when you\u2019re sending 10 packages a day. But what happens when it becomes 100 or 1000 packages a day? I have high expectations of you \u2013 <strong>so have high expectations of yourself, and scale accordingly.<\/strong><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing\"><\/span>Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Should the webshop support a physical store?<\/p>\n<p>There are many good reasons to have both a physical store and a webshop if you can manage both.<\/p>\n<p>A physical store, to me, is an experience. The traditional clothing store with a clerk who doesn\u2019t want to be there is dying out \u2013 it\u2019s only a matter of time.<\/p>\n<p>Creating experiences is key &#8211; especially with all the developments in virtual reality right now.<\/p>\n<div class=\"greenbox\"><strong>My advice to you with a physical store:<\/strong><br \/>\nCreate an experience! Meet your customers on their level \u2013 what excites them? Is it coffee or special events? Scents in the store? Decor? Whiskey on a Friday?You know your customers best &#8211; but you can\u2019t just ask them, \u2018What would you like?&#8217;<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Online_marketing\"><\/span>Online marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>But wait, isn\u2019t this blog mostly about online marketing?<\/p>\n<p>Yes, and of course, you need to market your webshop \u2013 otherwise, no customers will come.<\/p>\n<p>However, there\u2019s no need to delve into all these areas in this post \u2013 I could go on forever, and you wouldn\u2019t want to fall asleep! If you\u2019re a regular reader of my blog, you already have a good and deep understanding, but if not, I recommend reading some of the post around these topics:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">Search engine optimization (SEO)<\/a><\/li>\n<li>Big data (web analytics)<\/li>\n<li><a href=\"https:\/\/www.mickyweis.com\/en\/e-mail-marketing-guide\/\">Email (email marketing)<\/a><\/li>\n<li><a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">Facebook (Facebook ads)<\/a><\/li>\n<li><a href=\"https:\/\/www.mickyweis.com\/en\/google-ads-agency\/\">Adwords (Google ads)<\/a><\/li>\n<\/ul>\n<p>A webshop won\u2019t succeed without smart marketing\u2014you won\u2019t get customers if you don\u2019t take action. A post on Instagram and Facebook now and then isn\u2019t enough \u2013 you need to break through!<\/p>\n<p>Always keep up to date with new trends, like <a href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-shopping\/\">ChatGPT <\/a>and <a href=\"https:\/\/www.mickyweis.com\/en\/selling-on-tiktok\/\">TikTok<\/a> \u2013 they can have a big impact on e-commerce.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_data_data\"><\/span>Data, data, data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is one online discipline I want to highlight: <a href=\"https:\/\/www.mickyweis.com\/en\/big-data-webanalysis\/\"><strong>Web analytics or big data, if you prefer.<\/strong><\/a><\/p>\n<p>The most important thing is to have control over your data from the start. I recommend setting up Google Analytics and getting familiar with it.<\/p>\n<div class=\"mw-box\">Read also: <a href=\"https:\/\/www.mickyweis.com\/en\/marketing-tools\/\">All my tools for running a digital business today<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I hope this post gave you some useful tips on starting your own webshop quickly.<\/p>\n<div class=\"greenbox\">\n<p><strong>To summarize:<\/strong><\/p>\n<ul>\n<li>Start with a simple platform and stick with it<\/li>\n<li>Research the market \u2013 can you compete?<\/li>\n<li>Make sure you have the basics of running a business under control<\/li>\n<li>Make sure your logistics are in order<\/li>\n<li>Get your marketing going<\/li>\n<\/ul>\n<\/div>\n<p>Are you running your own webshop today, and can you relate to some of the things I wrote in the post?<\/p>\n<p>Share your experiences in the comments so we can all learn and improve in e-commerce together.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_How_to_start_a_webshop\"><\/span>FAQ: How to start a webshop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_validate_a_webshop_idea_before_spending_money_building_it\"><\/span><strong>How do I validate a webshop idea before spending money building it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One of the biggest mistakes new ecommerce founders make is building the entire webshop before knowing whether there is real demand. Before investing in design, a platform, and inventory, you should validate the idea first.<\/p>\n<p>Start by researching search demand in Google, analyzing competing webshops, and reading customer reviews to understand what customers feel is missing.<\/p>\n<p>You can also test the idea by creating a simple landing page or running small ad campaigns to measure interest.<\/p>\n<p>If people click, sign up, or even buy, you know there is potential. This approach helps you avoid spending months building a webshop that nobody is actually looking for.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_start_a_webshop\"><\/span><strong>How much does it cost to start a webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The cost of starting a webshop can vary quite a bit depending on how advanced you want the setup to be. In many cases, you can start with a relatively small budget if you use a hosted ecommerce platform and keep the setup simple.<\/p>\n<p>Typical initial costs might include a platform subscription, a domain name, basic design, and a small marketing budget. For many new webshops, this can range from a few hundred to a few thousand dollars depending on how much you outsource.<\/p>\n<p>It\u2019s also important to consider marketing costs. Even the best webshop will struggle to generate sales without traffic, so setting aside a budget for advertising or other marketing activities is often necessary in the early stages.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_is_the_easiest_way_to_start_a_webshop_for_beginners\"><\/span><strong>What is the easiest way to start a webshop for beginners?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The easiest way to start a webshop is usually by using an ecommerce platform that handles most of the technical setup for you. Platforms like Shopify or similar solutions allow you to launch a basic store without needing advanced technical skills.<\/p>\n<p>You can start by choosing a simple theme, adding a few products, setting up payment and delivery options, and launching the store fairly quickly. The goal in the beginning is not perfection but learning whether customers are interested in what you are selling.<\/p>\n<p>Many successful webshops actually start very simple and improve over time. Instead of spending months building the perfect store, focus on launching early, getting real feedback from customers, and gradually optimizing design, product pages, and marketing.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_find_profitable_products_to_sell_in_a_new_webshop\"><\/span><strong>How do I find profitable products to sell in a new webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choosing the right products is one of the most important decisions when starting a webshop. Many beginners make the mistake of choosing products they personally like without researching demand.<\/p>\n<p>A good starting point is to analyze trends, search data, and existing webshops in your niche. Products that solve a clear problem or target a specific audience often perform best.<\/p>\n<p>Margins are also important. If you only earn a small percentage per sale, it becomes difficult to invest in marketing. Ideally, your products should have a healthy margin so you can scale your webshop later.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Can_I_start_a_webshop_without_inventory_or_stock\"><\/span><strong>Can I start a webshop without inventory or stock?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, it is possible to start a webshop without purchasing inventory or managing storage yourself. Many entrepreneurs choose business models where a supplier handles storage, packing, and shipping.<\/p>\n<p>One of the most common approaches is dropshipping. In this model, the products appear in your webshop, but when a customer places an order, it is forwarded to the supplier who ships the product directly to the customer.<\/p>\n<p>The main advantage is lower risk because you do not have to invest heavily in inventory. However, it is important to work with reliable suppliers, keep track of stock availability, and clearly communicate delivery times to customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_are_the_most_common_mistakes_when_starting_a_webshop\"><\/span><strong>What are the most common mistakes when starting a webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are several common mistakes that many new webshop owners make.<\/p>\n<p>The first is spending too much time on design instead of focusing on sales. A webshop does not need to be perfect to start generating revenue. Another mistake is underestimating how difficult it can be to generate traffic.<\/p>\n<p>Many people launch a webshop expecting customers to show up automatically. In reality, you need a clear strategy for SEO, advertising, or social media from the very beginning.<\/p>\n<p>The webshops that succeed usually focus more on marketing than on technical perfection.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_is_the_best_ecommerce_platform_for_a_beginner_webshop\"><\/span><strong>What is the best ecommerce platform for a beginner webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are many ecommerce platforms available, but for most new webshops the goal is to choose a solution that is easy to work with.<\/p>\n<p>Platforms like Shopify, Magento, and WordPress are popular because they allow you to launch quickly without needing advanced coding skills.<\/p>\n<p>The most important factor is not necessarily the platform itself, but whether it can scale with your business and integrate with the tools you will need later, such as email marketing, inventory systems, and advertising platforms.<\/p>\n<p>For most entrepreneurs, a simple and flexible solution is the best starting point.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Should_I_build_my_webshop_myself_or_hire_an_agency\"><\/span><strong>Should I build my webshop myself or hire an agency?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This mainly depends on your budget and your skill set.<\/p>\n<p>If you are willing to learn and choose a user-friendly platform, it is often possible to build a simple webshop yourself. Many entrepreneurs start this way to keep costs low while testing their business idea.<\/p>\n<p>Hiring an agency can be a good investment if you want a more professional setup from the beginning or if the webshop requires more advanced functionality.<\/p>\n<p>The most important thing is choosing a solution that allows you to launch quickly and start testing your business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_should_I_prepare_before_launching_a_webshop\"><\/span><strong>What should I prepare before launching a webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before launching your webshop, it is a good idea to review some of the key elements that can influence sales.<\/p>\n<p>Make sure the checkout process works smoothly, delivery options are clearly explained, and customers can easily find answers to common questions.<\/p>\n<p>You should also have clear return policies, delivery times, and customer support information in place. Many customers judge a webshop based on trust and transparency.<\/p>\n<p>A well-structured webshop not only increases sales but also reduces customer questions and issues after the purchase.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_get_my_first_customers_for_a_new_webshop\"><\/span><strong>How do I get my first customers for a new webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For most new webshops, the biggest challenge is traffic. Even the best webshop will not generate sales if nobody visits it.<\/p>\n<p>Many entrepreneurs start with paid advertising on Google or social media because it can generate traffic quickly. At the same time, SEO is a long-term strategy that can provide consistent organic traffic over time.<\/p>\n<p>Collaborations with influencers, email newsletters, and content marketing can also be effective ways to build an audience.<\/p>\n<p>The key is to focus on a few channels in the beginning instead of trying everything at once.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_build_a_strong_brand_for_my_ecommerce_store\"><\/span><strong>How do I build a strong brand for my ecommerce store?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A successful webshop is not only about products, it is also about branding.<\/p>\n<p>A strong brand makes it easier for customers to choose you over competitors. This could be through a clear story, a recognizable style, or a niche you become known for.<\/p>\n<p>Branding is also about consistency. Your webshop, social media, and communication should work together so customers clearly understand what your brand stands for.<\/p>\n<p>The clearer your positioning is, the easier it becomes to build trust and customer loyalty.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_get_repeat_customers_in_my_webshop\"><\/span><strong>How do I get repeat customers in my webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Many new webshops focus only on the first sale, but the most successful ones actively work to increase repeat purchases.<\/p>\n<p>One of the most effective tools is email marketing. Once a customer has made a purchase, you can send relevant offers, guides, or product recommendations.<\/p>\n<p>Loyalty programs, discounts for returning customers, and great customer experiences can also increase the likelihood of repeat purchases.<\/p>\n<p>In many cases, it is much cheaper to sell to an existing customer than to acquire a new one.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"When_should_I_scale_my_webshop\"><\/span><strong>When should I scale my webshop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Many entrepreneurs want to scale quickly, but timing is important.<\/p>\n<p>A webshop is usually ready to scale once you have found a reliable way to acquire customers. This might be through advertising, SEO, or another channel where you understand the cost of acquiring a customer.<\/p>\n<p>Once you know your key metrics, such as conversion rate, customer lifetime value, and advertising costs, you can start investing more aggressively in marketing.<\/p>\n<p>Before that stage, the focus should be on testing, optimizing, and learning as much as possible about your target audience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back! I thought it was time for another quick course! Dreaming of running an ecommerce business? Many of you have asked how to start [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,90,79],"series":[],"class_list":["post-6830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data-en","category-e-commerce-en","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start a webshop \u00bb A-Z guide on launching an ecommerce business<\/title>\n<meta name=\"description\" content=\"How to start a webshop with this ultimate beginner&#039;s guide. 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