{"id":6954,"date":"2026-01-18T09:14:32","date_gmt":"2026-01-18T08:14:32","guid":{"rendered":"https:\/\/www.mickyweis.com\/den-ultimative-guide-til-influencers-er-de-pengene-vaerd\/"},"modified":"2026-04-22T09:53:35","modified_gmt":"2026-04-22T07:53:35","slug":"influencer-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/influencer-marketing-guide\/","title":{"rendered":"Unlocking influencer marketing: How to find the real value of influencers in your strategy"},"content":{"rendered":"

Influencer marketing<\/strong> – you\u2019ve definitely heard of it before! Unless you\u2019ve spent the last few years on a planet without internet access, it\u2019s almost impossible to avoid this buzzword in any marketing conversation.<\/p>\n

Influencer marketing is a term that is often brought up, as well as a “new” strategy within marketing that\u2019s worth knowing! But how valuable is the strategy actually<\/em> when practiced in real life?<\/p>\n

That\u2019s a question I get asked often, and one I will try to answer in this post, where I will also reflect on questions such as:<\/p>\n

\u201cIs influencer marketing on its way out?<\/strong> Or is the marketing approach here to stay? Will it take over the world \u2013 or our minds? And what\u2019s the real state of the influencer market?\u201d<\/div>\n

Yes, you can probably sense that there’s a lot of mystery and many questions when it comes to influencer marketing, which only makes it more interesting for me to dive deeper into the universe, as I call it.<\/p>\n

And the influencer universe is not new to me. Over the past few years, I\u2019ve worked extensively with various influencers, and I can tell you, they are normal people, in case you were wondering! Influencers are \u2018just\u2019 people who have chosen a career, just as I\u2019ve chosen digital marketing as my primary profession.<\/p>\n

My profession allows me to dive into influencer marketing, and I feel privileged to have worked with different influencers across industries. This has allowed me to work with many people who approach influencer marketing in different ways, which has given me plenty of material to write this post \u2013 so thank you for that!<\/p>\n

I\u2019ve previously touched on my collaborations with influencers<\/a>, but this time I\u2019ll go a little deeper, looking at it from a more analytical perspective. I will pose the same question that my clients often ask me:<\/p>\n

How much is an influencer really worth, and how do we calculate it?<\/em><\/p>\n

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