{"id":7318,"date":"2023-12-21T14:54:27","date_gmt":"2023-12-21T13:54:27","guid":{"rendered":"https:\/\/www.mickyweis.com\/singles-day-i-usa-hvad-er-det\/"},"modified":"2025-07-19T09:53:51","modified_gmt":"2025-07-19T07:53:51","slug":"singles-day","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/singles-day\/","title":{"rendered":"Singles Day: Exploring the rise of a new shopping tradition"},"content":{"rendered":"<p>Throughout the year, we see numerous shopping events characterized by massive discounts, both online and in physical stores.<\/p>\n<p>Among these are well-known days like <strong>Black Friday<\/strong>, <strong>Cyber Monday<\/strong>, and the increasingly popular <strong>Singles Day<\/strong>.<\/p>\n<p>Today, we take a closer look at Singles Day, a shopping event that has left its mark in the U.S. and is gradually gaining traction in other parts of the world.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/singles-day\/#The_history_behind_Singles_Day\" >The history behind Singles Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/singles-day\/#Singles_driving_massive_sales\" >Singles driving massive sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/singles-day\/#The_future_of_Singles_Day\" >The future of Singles Day<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_history_behind_Singles_Day\"><\/span>The history behind Singles Day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The idea of Singles Day originated in China in the early 1990s. It started as a protest against traditional holidays that celebrated romantic relationships, instead creating a day to celebrate single life.<\/p>\n<p>The chosen date, <strong>November 11th (11\/11)<\/strong>, symbolically represents single individuals as the date consists solely of ones.<\/p>\n<blockquote><p>In the 2010s, the founder of the Chinese e-commerce giant Alibaba embraced the celebration of singlehood, turning it into a major e-commerce event with discounts on a wide range of products.<\/p><\/blockquote>\n<p><strong>Each year on Singles Day, Alibaba hosts numerous <a href=\"https:\/\/www.mickyweis.com\/en\/live-shopping-ecommerce\/\">Live Shopping<\/a> events.<\/strong><\/p>\n<p>Since then, Singles Day has grown into one of the largest shopping events in China, the U.S., and Europe, often extending into a week-long celebration known as <strong>Singles Week<\/strong>, leading up to November 11th.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Singles_driving_massive_sales\"><\/span>Singles driving massive sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The day, originally created in opposition to holidays celebrating couples, has become a thriving global shopping event, surpassing Black Friday in China.<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2020\/11\/12\/singles-day-2020-alibaba-and-jd-rack-up-record-115-billion-of-sales.html\" target=\"_blank\" rel=\"noopener\">In 2020, Alibaba reported a record $74.1 billion<\/a> in sales during Singles Day, while Black Friday sales in the U.S. totaled $9 billion in the same year.<\/p>\n<blockquote><p>While Singles Day is not as widespread in Denmark as in the U.S. or China, it is steadily growing. According to Dansk Erhverv, sales on Singles Day exceed regular days as more webshop owners offer attractive deals to consumers.<\/p><\/blockquote>\n<p>In the U.S., the date 11\/11 itself, rather than its association with the Chinese tradition, often helps solidify the day\u2019s recognition, making it easy for customers to remember.<\/p>\n<blockquote><p>For webshop owners, Singles Day serves as an excellent opportunity to test campaigns and system setups ahead of Black Friday.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_Singles_Day\"><\/span>The future of Singles Day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The international growth of Singles Day suggests continued expansion, despite Black Friday and Cyber Monday maintaining their stronghold as the biggest shopping days in the U.S. and many other regions.<\/p>\n<p>Many consumers use these days to shop for Christmas gifts, but Singles Day\u2019s proximity to payday makes it particularly attractive for shoppers.<\/p>\n<p>In my opinion, we can expect more webshops to invest resources in Singles Day and draw increasing customer interest in using November 11th as a prime shopping opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throughout the year, we see numerous shopping events characterized by massive discounts, both online and in physical stores. Among these are well-known days like Black [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"series":[],"class_list":["post-7318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Singles Day \u00bb A new shopping tradition gaining global traction<\/title>\n<meta name=\"description\" content=\"Learn about Singles Day, its origins, growing global popularity, and how it is shaping the future of e-commerce alongside Black Friday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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