{"id":7487,"date":"2024-01-25T10:06:06","date_gmt":"2024-01-25T09:06:06","guid":{"rendered":"https:\/\/www.mickyweis.com\/hvad-er-seo\/"},"modified":"2025-07-19T09:32:29","modified_gmt":"2025-07-19T07:32:29","slug":"seo-beginner-guide","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/","title":{"rendered":"Understanding SEO: The foundation of online visibility"},"content":{"rendered":"<p>SEO remains one of the most effective methods for attracting more visitors to a website and achieving success as an online business.<\/p>\n<p>It\u2019s a discipline I\u2019ve worked extensively with and shared my knowledge about in previous posts.<\/p>\n<p>Today, however, we\u2019ll focus on the essence of what <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">SEO<\/a> truly is.<\/p>\n<p>Let\u2019s dive in!<\/p>\n<p><strong>SEO<\/strong> stands for <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization, which translates to <strong>s\u00f8gemaskineoptimering<\/strong> in Danish.<\/p>\n<p>It involves optimizing the use of search engines, particularly Google, which continues to be the most widely used search engine globally.<\/p>\n<p>We use Google\u2019s search engine to find everything from travel information and recipes to shoes and movie reviews. Each search presents us with the most relevant results.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/google-history\/\">This was one of Google\u2019s missions when it launched in 1998<\/a> \u2013 to present users with relevant results rather than forcing them to search through directories like a digital encyclopedia.<\/p>\n<p>With each search, we now see two types of results: sponsored and organic.<\/p>\n<p><strong>Sponsored results<\/strong>, or paid ads, are managed through Google Adwords and are not directly related to the SEO disciplines discussed in this post.<\/p>\n<p><strong>Organic results<\/strong>, however, depend on a solid search engine optimization strategy to rank high in search results and achieve maximum visibility.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#Internal_and_external_SEO\" >Internal and external SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#Internal_SEO\" >Internal SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#External_SEO\" >External SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#Technical_aspects_of_SEO\" >Technical aspects of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#Structure\" >Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#Speed\" >Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/seo-beginner-guide\/#Title_tags_and_meta_descriptions\" >Title tags and meta descriptions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Internal_and_external_SEO\"><\/span>Internal and external SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When discussing SEO, there are two primary types: internal and external. Let\u2019s take a closer look at each.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internal_SEO\"><\/span>Internal SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internal SEO refers to the content that makes up your website.<\/p>\n<p>To drive traffic to your site, it\u2019s crucial to invest in content such as <a href=\"https:\/\/www.mickyweis.com\/en\/start-a-blog\/\">blog posts<\/a>, articles, guides, and FAQs.<\/p>\n<p>Your website\u2019s subpages with <a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">content<\/a> directly related to your business offerings have a better chance of ranking high on Google when users search for relevant keywords.<\/p>\n<p>As your site grows with relevant content,<a href=\"https:\/\/www.mickyweis.com\/en\/internal-linkbuilding\/\"> internal links<\/a> can also help users navigate your pages more effectively.<\/p>\n<p>For example, if your latest guide or blog post contains information that relates to an earlier post, linking to it can improve user experience and signal to Google that your site structure is beneficial for users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"External_SEO\"><\/span>External SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>External SEO involves strategies like external link building.<\/p>\n<p>While internal links help Google understand your website\u2019s structure, external links provide insights into its credibility.<\/p>\n<p>Relevant external links pointing to your site act as endorsements, enhancing your website\u2019s authority and boosting its visibility in search results.<\/p>\n<p>If these links come from trusted sources, Google prioritizes your site, recognizing its relevance for users\u2019 queries.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_aspects_of_SEO\"><\/span>Technical aspects of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s mission has always been to present users with the most relevant pages for their queries. This is achieved not only through content but also through technical elements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structure\"><\/span>Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google favors websites with a clear, navigable structure. Ensure your site has an intuitive menu and a well-organized layout.<\/p>\n<p>A <a href=\"https:\/\/www.mickyweis.com\/en\/sitemapping\/\">sitemap<\/a> also plays a crucial role in helping search engines properly index your site, ensuring all relevant subpages are included in Google\u2019s index.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Speed\"><\/span>Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Website speed is critical for both desktop and mobile users. Optimize your site by resizing images appropriately and avoiding excessive content per page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Title_tags_and_meta_descriptions\"><\/span>Title tags and meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Title tags and meta descriptions are another key aspect of technical SEO.<\/p>\n<p>These elements represent the title and description shown to users in search results. They should be relevant to the search query and accurately reflect the page they link to, helping both Google and users identify which pages are worth clicking on.<\/p>\n<p>While technical SEO can be challenging, various tools are available to help website owners continuously optimize their sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO remains one of the most effective methods for attracting more visitors to a website and achieving success as an online business. It\u2019s a discipline [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"series":[],"class_list":["post-7487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for everyone \u00bb Understanding SEO: Key strategies for success<\/title>\n<meta name=\"description\" content=\"Discover the essentials of SEO, including internal and external strategies, technical aspects, and how to boost your website\u2019s ranking and visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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