{"id":7499,"date":"2023-05-29T09:22:07","date_gmt":"2023-05-29T07:22:07","guid":{"rendered":"https:\/\/www.mickyweis.com\/tiktok-spark-ads-hvad-er-det\/"},"modified":"2025-07-28T20:45:24","modified_gmt":"2025-07-28T18:45:24","slug":"tiktok-spark-ads","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/tiktok-spark-ads\/","title":{"rendered":"Unlocking TikTok Spark Ads: The future of engaging campaigns"},"content":{"rendered":"<p>I\u2019ve previously discussed how TikTok has significantly influenced the way social media can be used for marketing. As one of the fastest-growing platforms, <a href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/\">TikTok<\/a> is an ideal space for businesses aiming to reach younger audiences with creative content.<\/p>\n<p>It\u2019s widely known that TikTok users are highly engaged with the content influencers produce, partly due to TikTok\u2019s algorithm. This algorithm constantly presents users with relevant content that\u2019s easy to engage with through likes, comments, and shares.<\/p>\n<p>Managing ads on TikTok looks a lot like <a href=\"https:\/\/www.mickyweis.com\/en\/facebook-ads\/\">the process on META<\/a>, so don&#8217;t be worried!<\/p>\n<p>Businesses have long benefited from the engagement on this platform. With TikTok\u2019s introduction of a new campaign format called Spark Ads, companies can now achieve better campaign performance and improved conversion rates.<\/p>\n<p>But what exactly are Spark Ads, and how do they compare to the traditional Non-Spark Ads previously available on TikTok?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/tiktok-spark-ads\/#Whats_the_difference_between_Spark_Ads_and_Non-Spark_Ads\" >What\u2019s the difference between Spark Ads and Non-Spark Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/tiktok-spark-ads\/#Why_use_Spark_Ads_on_TikTok\" >Why use Spark Ads on TikTok?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/tiktok-spark-ads\/#Quick_guide_to_setting_up_Spark_Ads\" >Quick guide to setting up Spark Ads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_Spark_Ads_and_Non-Spark_Ads\"><\/span><strong>What\u2019s the difference between Spark Ads and Non-Spark Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As users scroll through their TikTok feed, they\u2019re regularly met with advertisements, either as standalone ads or sponsored content.<\/p>\n<p>Spark Ads take these ads a step further, making them even more accessible to users.<\/p>\n<p>Here\u2019s a breakdown of the key differences between the two ad types:<\/p>\n<p><strong>Non-Spark Ads<\/strong><\/p>\n<ul>\n<li>These are better known as the standard in-feed ads that users have traditionally encountered.<\/li>\n<li>With these ads, users can access the business\u2019s website through three shortcuts: the Call To Action button, the ad\u2019s profile picture, or the video description.<\/li>\n<\/ul>\n<p><strong>Spark Ads<\/strong><\/p>\n<ul>\n<li>These ads are attached to organic content \u2013 either the company\u2019s own videos or a creator\u2019s videos (with permission).<\/li>\n<li>Like the in-feed ads, users can access the business\u2019s website via the Call To Action button or the video description.<\/li>\n<li>Additionally, users can now click on the video\u2019s profile picture, the account name, or swipe left to visit the company\u2019s TikTok profile, where they can explore other videos, products, and relevant links.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_use_Spark_Ads_on_TikTok\"><\/span><strong>Why use Spark Ads on TikTok?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to TikTok, their new ad format provides a more authentic experience for users by integrating ads into existing videos, whether from creators or the company\u2019s own profile.<\/p>\n<p>Using organic content strengthens a brand\u2019s image by making it easier for users to navigate directly to the company\u2019s TikTok account and for creators to reference the company\u2019s products.<\/p>\n<p>This allows users to see products as a natural part of their For You Page.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/tiktok-popular\/\">Why has TikTok become so popular? Here are my thoughts.<\/a><\/p>\n<p>TikTok also claims that this ad format improves performance and conversion rates, as ads can be attached to high-performing organic posts. Companies can test which organic video performs best before attaching the ad.<\/p>\n<p>Furthermore, campaigns can be boosted on TikTok. Unlike standard in-feed campaign boosts, Spark Ads boosts apply to organic videos, which remain part of TikTok\u2019s feed even after the campaign ends.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quick_guide_to_setting_up_Spark_Ads\"><\/span><strong>Quick guide to setting up Spark Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since Spark Ads campaigns require organic videos, businesses need to set up two profiles on TikTok.<\/p>\n<p>One profile serves as an ad account for traditional in-feed ads. To attach organic videos from the company, it\u2019s also necessary to create an organic content creator profile.<\/p>\n<p>This profile hosts the company\u2019s organic videos and can be linked to the ad account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve previously discussed how TikTok has significantly influenced the way social media can be used for marketing. As one of the fastest-growing platforms, TikTok is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"series":[],"class_list":["post-7499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Spark Ads \u00bb Elevate your campaigns with organic content<\/title>\n<meta name=\"description\" content=\"Discover the power of TikTok Spark Ads, how they differ from traditional ads, and why they\u2019re essential for boosting campaign performance and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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